Shopify Flow – Ecommerce Automation Platform

Shopify Flow

Shopify Flow – Ecommerce Automation Platform

Shopify Flow – Ecommerce Automation Platform

27th August 2018 by Roger Martin

27th August 2018 by Roger Martin

Shopify Flow – Workflow automation tools to delight your customers.

This is a short presentation on the Shopify Flow toolset that ships with Shopify Plus. Designed to take the hassle out of creating ecommerce workflows this tool makes it easy to automate specific tasks. Shopify Flow lets merchants take control of dynamic workflows without the need for costly apps, developers coding and manual workarounds (hacks).

The goal here is simplification for merchants marketing and customer service teams to develop workflows that deliver meaningful automation to give your customers better service levels, and to take the time effort out of common tasks that the team find boring/distracting.

 

Shopify Flow - trigger, condition, action

 

Example workflows include the following;

  • Automatic product reorder scripts
  • Product low inventory warnings to marketing teams to stop promos
  • Auto tag new products
  • Send Slack notification to customer services for high risk/value orders before capturing payment
  • Easy implantation of loyalty promotions based on lifetime spend
  • Track customers that come from specific campaigns by auto tagging
  • Notify customer services of a high value order to end a personal thank you

Check out the video below from Shopify that shows how the Shopify Flow tool works.

Shopify Flow is a 3-step visual workflow builder that automates tasks without the need of coding or development expertise. Its trigger, condition and action logic can automate business processes in a few clicks.

Everyday, you’re faced with competing demands on your time. Time consuming, repetitive tasks are becoming roadblocks to focusing on business growth. Often times turning to a costly patchwork of apps, developer expertise, code, and manual efforts to make workflows happen. You need an integrated automation tool to execute tasks with speed and agility in order to adapt and expand your business- Shopify Flow was designed by the team at Shopify to address it out of the box.

We hope you found this article useful. If you require further information on using Shopify Plus to grow your ecommerce business please do not hesitate to contact us.

WordPress solution for acclaimed barrister’s chambers in London

9 Stone Buildings Barristers

WordPress solution for acclaimed barrister’s chambers in London

22nd August 2018 by Roger Martin

WordPress solution for acclaimed barrister’s chambers in London

22nd August 2018 by Roger Martin

9 Stone Buildings Launch – WordPress solution for legal practices

9 Stone Buildings is one of the oldest set of barristers’ chambers in Lincoln’s Inn, who have a long and proud history with proven experience in the specialist areas of traditional and commercial chancery. They needed us to create a WordPress solution that would support their digital marketing strategy of making it easier for direct clients to approach barristers.

In addition to this, an extensive number of the chambers members are recognised as leading practitioners in their fields.

The Brief:

9 Stone Buildings approached Star Digital to create a bespoke WordPress solution that generated a user-friendly browsing experience reflecting their strong ethos of being both traditional and modern. Another priority was for prospective clients to be able to search for relevant articles and materials (such as publications) and quickly find out information on barristers who had expertise in specialist areas.

The Solution:

Understanding the importance of making it easy for clients to find barristers or information on legal issues relevant to their needs, Star Digital decided to focus on creating an innovative and clever search functionality to enable clients to find answers to their questions with ease. On the homepage, users are greeted with a search box labelled “Search for barrister or legal issue”. This invites the users to type in their query instead of navigating around the website.

WordPress solution for legal practices

WordPress solutions for legal practices

For example, if a user were looking for someone to assist with a human rights case, the user would simply type in “human rights”. This would then provide a list of resources and barristers related to that specific topic. This feature provides a smooth, pain free search for the client, which other barrister websites often lack.

Another user friendly feature is the ‘People’ page. This provides a list of Members of Chambers in which each profile can be individually customised. Each profile has textboxes that can be expanded if and when a client feels it’s necessary. This enables the client to avoid information overload and easily find what they’re after, rather than spending time combing through endless paragraphs of writing to find the relevant information.

WordPress solutions for legal practices

What the client says:

“Star Digital worked really hard to create a totally bespoke website for our chambers which reflects our personality as being a rich blend of the traditional and modern. Clients can easily find relevant articles and other materials and quickly find out about individual barristers and their expertise in specialist areas.”

You can take a look at the WordPress solution here and try the search functionality out for yourself:

If you like what you see and are wondering how Star Digital can add value to your businesses website, please do get in touch on: 01604 696385 or send us a message on one of our social channels.

Chatbot: 3 Reasons Why You Should Invest in a Facebook Chatbot

chatbots and social shopping

Chatbot: 3 Reasons Why You Should Invest in a Facebook Chatbot

21st August 2018 by Roger Martin

Chatbot: 3 Reasons Why You Should Invest in a Facebook Chatbot

21st August 2018 by Roger Martin

Chatbot programmes are created to automatically interact with messages that they receive, but that barely touches the surface of their capabilities. From booking flights, buying shoes, wine, clothing, booking tickets for a concert and even ordering food, chatbots have enormous potential.
It was at the Facebook F8 conference in 2015 where Facebook unveiled the new Messenger feature as a way to improve business to customer communication. Four years on and now there are over 1.3 billion users on Messenger. It comes as no surprise that 2018 is predicted to be the year that more people use the Messenger app over Facebook itself. Due to the increase in Messenger popularity, and users being 3.5x more likely to open a Messenger message over an email, brands need to be taking this platform seriously. But what are the main reasons why you should be utilising one of the hottest digital trends of 2018?

1) 24/7 response 

On average, brands take around ten hours to respond to a message on social, however, customers expect to receive an answer within four. This six-hour gap could be the difference between a customer making a purchase with you or a customer going elsewhere. It’s physically impossible to reply to every message unless you have a dedicated 24/7 customer service team.  Thankfully, unlike us, the chatbot doesn’t need to sleep, allowing customers to receive a response on any day, at any time.

2) Broadcasting messages 

One of the biggest benefits of a Facebook chatbot is the ability to broadcast messages to people on your Messenger list. With the change in Facebook algorithms, not all of the people who like your Facebook page will see your posts, meaning that they could miss vital announcements. However, broadcasting messages such as company news, upcoming events, latest offers or even asking questions for market research purposes will go directly into a person’s inbox. The result? Higher open rates and click-through rates compared to email. On top of this, Facebook Messenger inboxes are not as cluttered as email inboxes and therefore your customers are more likely to see your email. Lastly, people who use Facebook Messenger often have push notifications on, increasing the chances of your message being seen.

3) Speed up the product purchase process

Another reason the chatbot is a remarkable marketing tool is that it allows you to take the customer on a journey and suggest products or services suited to them. For instance, if someone is looking for running shoes, the chatbot can relay the top five most popular shoes instantly. It can also provide a direct link to shop, pick shoe size and add straight to basket. Reducing the number of steps a consumer takes to make a purchase is hugely beneficial and increases the likelihood of a sale.

It’s the future!

If you’re still unsure whether implementing a Facebook chatbot is the right thing for your business, know this: by 2020, it is estimated that 85% of customer-business relationships will be conducted without human interaction. It’s clear to see that chatbots will revolutionise the way brands communicate and market to their customers.

Are you ready to embrace the chatbot? Get in touch!