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07 Feb

Posted by Hazel Bosworth

What is influencer marketing Influencer marketing is one of the biggest buzzwords in digital marketing. Put simply, it means working with individuals to influence potential buyers on social media. The concept isn’t new – remember Michael Jordan and those iconic Nike ads? – but the shift from celebrity endorsement to influencer marketing represents a great opportunity for smaller brands to promote their products or services, whether you want to experiment with it as a one-off or integrate it into your marketing mix. With 71% of people (Hubspot 2017 ) making a purchase online if they’ve seen the product recommended by others, it’s time to think about how you can make influencer marketing work for your brand. Instagram is the key social media channel associated with inf...

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01 Feb

Posted by Ella Garfield

With more and more brands utilising social media and messaging apps for business purposes, popular messaging platform WhatsApp, has recently released a new mobile application dedicated for small businesses. Android only app The new application from WhatsApp is free for small businesses and will only be available for Android phones. By using the app, businesses can create and manage their business profiles, which are similar to business Facebook pages. The profiles contain information about the company including a description, email addresses, physical addresses and a website link. Over time, businesses will become listed as ‘Business Accounts’ after WhatsApp confirms the account phone number it registered with matches the businesses phone number, this way users will kno...

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24 Jan

Posted by Ella Garfield

Updating your website can be a mundane and costly task although it will save you money in the long run and will benefit your organisation significantly. By frequently updating content on your site, you can attract more traffic, improve your SEO and search rankings, improve your site loading time and most importantly keep your website secure. Here are 5 important reasons why you should be updating your site on a regular basis.   Update your security Security is one of the most important attributes for a website, especially if you’re an ecommerce business. It is essential that customers know they are visiting a secure site, otherwise they’d be hesitant to input personal information or their payment details. You can reduce your chances of your site getting ha...

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02 Jan

Posted by Ella Garfield

Google shopping campaigns allow you to show your viewers product images, names and pricing, making it an essential tool for ecommerce stores. Shopping ads are predominantly for promoting your products and driving sales. Visual advertisements are said to have a much greater chance of grabbing viewer’s attention than text-based ads. The majority of customers search for products using a search engine such as Google and around 52% click through to the Google Shopping results. Use high quality images It is important to use aesthetically pleasing images to attract the viewer’s attention. You need your product images to stand out against your competitor’s images so they will choose to click on your products over others. Users are most likely to click on an image over a pla...

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14 Dec

Posted by Emma Stewart

It’s official – Google have increased the length of meta descriptions in search snippets to 320 characters. Now that’s great news for users and SEO’s alike! Slightly longer meta descriptions provide more informative descriptions that attract and engage searchers. Giving users exactly what they’re looking for, faster. And these improved search snippets are across all platforms, including mobile. Hooray! Historically, SEO’s had to find the (very fine) balance between writing meta descriptions that would be picked up by Google robots, as well as reading natural enough to spark interest and clicks from humans. This change marks another step towards putting humans first – and we couldn’t be more pleased. But, don't rush to update your meta descriptions. Google...

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12 Dec

Posted by Ella Garfield

Rapid innovations in technology have begun to fully take over our lives and are now taking over our content marketing. 2017 was the year of influencer marketing, mobile video, marketing automation and introduction of chatbots. These content marketing trends are still very much popular today although new advanced trends are being introduced in 2018.   Live video & live streaming on social Live streaming was introduced towards the end of 2017 and it is anticipated that it will become more popular in 2018 with all major social media platforms adapting to this trend and the majority of social users utilising it on a regular basis. According to Smart Insights, people are more attracted to videos than still images because of the deeper attachment they experience...

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07 Dec

Posted by Ella Garfield

What is A/B Testing? A/B testing is somewhat a common practice across digital marketing and advertising strategies. Often referred to as “split testing”, the strategy involves the testing two different variables against each other to see what can attain the most efficient and successful results. It is usually carried to help bring scientific methodology to what otherwise would be simple guesswork. In terms of Google Adwords and your PPC campaign, A/B testing can help you increase click through rate and conversions, at no extra cost. How to use it Quite simply, the idea of A/B testing is rather straightforward; you’re experimenting between two different variables to see which one works best for your business. However, the approach to utilising the method, or even the dif...

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21 Nov

Posted by Ella Garfield

Having a good relationship with your agency can help define the values of a project and aid in delivering a successful outcome. But how is best to work alongside your agency and how can you help the process run smoothly? Well we’ve put together a small guide on how to deal with each step and what an agency may expect in return. But remember most agencies follow different processes and it’s always best to discuss with your agency first how your relationship can deliver the best outcome for you. Why not work with us? Call us on 01604 696 385 or email info@star-digital.co.uk

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14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

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09 Nov

Posted by Conor McCormick

 In a world where online shopping is beginning to take a staple role in our daily lives, it is perhaps no wonder as to why consumers are looking for what is known as ‘trust signals’ before making an e-purchase. Consumers want to ensure that they are receiving good value for money for a product or service before staking their hard earned cash. The increasing amount of online e-commerce stores, means more choice for the consumer. This is why seeking online reviews has become such a fundamental part of the purchase process, and is something every online retailer should factor in to consideration. 90% of customers say that positive reviews will influence their purchase decision. As well as 86% of customers claiming negative reviews will have the adverse affect on their purchase d...

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06 Nov

Posted by Emma Stewart

Just a few years ago, the average Brit probably hadn’t even heard of ‘Black Friday’. Today, it’s the most important date marked in every bargain hunter’s diary. Friday 24th November, known as Black Friday, is the day when retailers heavily discount products to encourage online shoppers to loosen their purse strings during the run up to Christmas. Online giant Amazon, will be joined by the likes of ASOS, Boots, Very, Zalando, Disney Store and many, many more, who will all be competing for attention on the biggest online shopping day of the year. We’re looking forward to seeing how these heavy-weights fight for glory and become this year’s Black Friday Champion! However, in the meantime, we thought we’d share some of the most memorable Black Friday digital campaigns...

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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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