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14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

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09 Nov

Posted by Conor McCormick

 In a world where online shopping is beginning to take a staple role in our daily lives, it is perhaps no wonder as to why consumers are looking for what is known as ‘trust signals’ before making an e-purchase. Consumers want to ensure that they are receiving good value for money for a product or service before staking their hard earned cash. The increasing amount of online e-commerce stores, means more choice for the consumer. This is why seeking online reviews has become such a fundamental part of the purchase process, and is something every online retailer should factor in to consideration. 90% of customers say that positive reviews will influence their purchase decision. As well as 86% of customers claiming negative reviews will have the adverse affect on their purchase d...

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06 Nov

Posted by Emma Stewart

Just a few years ago, the average Brit probably hadn’t even heard of ‘Black Friday’. Today, it’s the most important date marked in every bargain hunter’s diary. Friday 24th November, known as Black Friday, is the day when retailers heavily discount products to encourage online shoppers to loosen their purse strings during the run up to Christmas. Online giant Amazon, will be joined by the likes of ASOS, Boots, Very, Zalando, Disney Store and many, many more, who will all be competing for attention on the biggest online shopping day of the year. We’re looking forward to seeing how these heavy-weights fight for glory and become this year’s Black Friday Champion! However, in the meantime, we thought we’d share some of the most memorable Black Friday digital campaigns...

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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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10 Oct

Posted by Ella Garfield

Social media is one of the most popular platforms to date. With over 2.8 billion people in the world using social media, it’s the one of the most effective places to target your audience. Whether it’s promoting your brand, product or services, social media campaigns are definitely an effective way to connect with others. A successful social media campaign is able to engage, inform, inspire and increase brand awareness. Find some of our favourite social media campaigns from 2017 below.   Humorous   Ted Baker launched a selection of videos for their Spring/Summer marketing campaign on social media platforms such as Twitter and Instagram. The campaign focused on a comedy sitcom featuring a fictional family hiding a heap of secrets called ‘Keeping up with the ...

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14 Sep

Posted by Emma Stewart

Unless you’ve been hiding beneath a rock for the past 6 months, you’ve probably heard a lot of talk about the arrival of GDPR. But what exactly is the GDPR and how will the new legislation affect B2B marketers? Here’s the full lowdown on GDPR for B2B Marketers… GDPR for B2B Marketers What is GDPR?  The General Data Protection Regulation, also known as ‘GDPR’ for short, is a piece of EU law that will be enforced across Europe to improve the rights of consumers and their personal data. The new regulation imposes laws around how organisations collect, process and secure the personal data of consumers. According the Information Commissioner’s Office (ICO), GDPR is about driving accountability within an organisation and building a company-wide “culture of privac...

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31 Aug

Posted by Ella Garfield

The key to writing good product descriptions is to ensure that both Google and your customers can understand them. Product descriptions need to successfully sell your products so it is important that you create product copy that will persuade potential customers to purchase what you are offering. Does your product copy entice your audience to buy or enquire about a specific product? Kissmetrics suggests product descriptions are a main reason a user may, or may not purchase an item. What a user reads about the product, influences whether or not she will buy. Therefore it is important to make sure all relevant information is included in the online product copy. Lets have a look at some useful tips on writing effective product descriptions: Define your audience To describe...

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24 Aug

Posted by Ella Garfield

Content marketing is essential for all organisations wanting to successfully attract an audience. Although it is just as important to have quality content that viewers can engage with. Content marketing involves the creation of online material such as videos, blog posts, social media posts and podcasts, amongst others. You can read our blog post on Getting Started with Content Marketing for more info. According to the Content Marketing Institute, 89% of B2B companies rely on creating content marketing to build their brand and attract their audience. Below are 5 tips for producing effective content: Know your audience It is important to understand what your target audiences are looking for and what they are interested in otherwise you won’t attract the right people. Ta...

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22 Aug

Posted by Ella Garfield

The online marketing sphere is ever evolving and one of the most strived for things for any business. It’s all well and good marketing to the masses, but how many of them hold true purchase intention? This is where the power of retargeting comes in. Remarketing (as referred to by Google) enables businesses to strategically advertise to users who have previously shown an interest or interacted with you online. Sounds good right? But what actually is it? Strictly put, retargeting allows you to display online banner advertisements to users who have previously interacted with your site. Users may have visited your site, clicked around, maybe even attempted to add to basket, or signup to a service, but didn’t proceed to the next stage. Setting up a retargeting campaign means you ca...

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17 Aug

Posted by Ella Garfield

We see the same eCommerce SEO mistakes occuring time and time again. The internet is filled with SEO guides featuring a million and one things that ‘e-tailers’ should be doing to increase visitors to their websites. However, it’s not so clear on the critical SEO mistakes that cannibalise search marketing efforts. So, we thought we’d clear things up a little by putting together a guide on the biggest eCommerce SEO mistakes and how to resolve them. Mistake No.1: Copying Manufacturer Product Descriptions We get it – you’re a busy eCommerce website adding countless new products to your website every week. But one of the biggest issues we see are brands not writing unique content for their product descriptions. Often, we come across sites where virtually every product descrip...

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25 Jul

Posted by Danielle Simons

Many users will visit your site without knowing anything about your business; it is therefore vital that you are able to engage them within the first few seconds of landing. Adopting the rising trend of using video content on your landing pages is a very effective way to do this. For those unsure of the definition of a landing page: it is the web page that the user will see when they first arrive on a website or a particular section of a website. More and more businesses are welcoming the video content trend with open arms as it is proving to be majorly effective for communicating with site visitors. Some of the uses for a landing page in particular are: SEO – this is boosted by the key words that are used on the landing pages of websites. Pay-per-Click ads – a method of ...

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