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24 Aug

Posted by Ella Garfield

Content marketing is essential for all organisations wanting to successfully attract an audience. Although it is just as important to have quality content that viewers can engage with. Content marketing involves the creation of online material such as videos, blog posts, social media posts and podcasts, amongst others. You can read our blog post on Getting Started with Content Marketing for more info. According to the Content Marketing Institute, 89% of B2B companies rely on creating content marketing to build their brand and attract their audience. Below are 5 tips for producing effective content: Know your audience It is important to understand what your target audiences are looking for and what they are interested in otherwise you won’t attract the right people. Ta...

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22 Aug

Posted by Ella Garfield

The online marketing sphere is ever evolving and one of the most strived for things for any business. It’s all well and good marketing to the masses, but how many of them hold true purchase intention? This is where the power of retargeting comes in. Remarketing (as referred to by Google) enables businesses to strategically advertise to users who have previously shown an interest or interacted with you online. Sounds good right? But what actually is it? Strictly put, retargeting allows you to display online banner advertisements to users who have previously interacted with your site. Users may have visited your site, clicked around, maybe even attempted to add to basket, or signup to a service, but didn’t proceed to the next stage. Setting up a retargeting campaign means you ca...

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17 Aug

Posted by Ella Garfield

We see the same eCommerce SEO mistakes occuring time and time again. The internet is filled with SEO guides featuring a million and one things that ‘e-tailers’ should be doing to increase visitors to their websites. However, it’s not so clear on the critical SEO mistakes that cannibalise search marketing efforts. So, we thought we’d clear things up a little by putting together a guide on the biggest eCommerce SEO mistakes and how to resolve them. Mistake No.1: Copying Manufacturer Product Descriptions We get it – you’re a busy eCommerce website adding countless new products to your website every week. But one of the biggest issues we see are brands not writing unique content for their product descriptions. Often, we come across sites where virtually every product descrip...

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25 Jul

Posted by Danielle Simons

Many users will visit your site without knowing anything about your business; it is therefore vital that you are able to engage them within the first few seconds of landing. Adopting the rising trend of using video content on your landing pages is a very effective way to do this. For those unsure of the definition of a landing page: it is the web page that the user will see when they first arrive on a website or a particular section of a website. More and more businesses are welcoming the video content trend with open arms as it is proving to be majorly effective for communicating with site visitors. Some of the uses for a landing page in particular are: SEO – this is boosted by the key words that are used on the landing pages of websites. Pay-per-Click ads – a method of ...

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18 Jul

Posted by Emma Stewart

'Going viral' is a digital marketer's dream. However, it's not quite as simple as posting a video or an infographic on Facebook and hoping hundreds of thousands of people share it. Today's guest author, Helen Cartwright, explores the theory behind 'going viral' and shares her thoughts on what businesses can do to capture the attention of the many. Imagine, if you will, your latest business product or idea becoming the next viral trend to take the internet by storm. In fact, that's just what the popular Fidget Spinner did for its inventors and has even sparked yet another trend, which some have coined Fidget Viral Marketing, a sort of marketing model, so to speak, to help businesses go viral. What is Fidget Viral Marketing? To understand the concept of Fidget Viral Marketing...

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13 Jul

Posted by Danielle Simons

Reviews are playing a big part in the online world, particularly for SEO . In fact, it’s estimated that reviews account for almost 10% of Google’s ranking factors. Now that’s a fact that no ecommerce brand should ignore. So, if you weren’t considering reviews as part of your SEO strategy, then you certainly should be now, before you have to play catch up! How do reviews help your SEO? Creates up-to-date user generated content – reviews are a brilliant form of user-generated content. Coming from actual users it has more influence on future customers. Boosts Keyword Traffic – as reviews are from your customers, the language that they use will be highly similar to your target market. A consistent flow of reviews will aid in targeting more traffic through the rig...

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04 Jul

Posted by Danielle Simons

Is your web page too slow? If so, this could be causing multiple issues for your search rankings, as well as your business growth. A study conducted by The Verge shows that the average user has no patience when waiting for a web page load. Since 2010, Google have used page speed as one of their ranking factors. A slower page speed results in search engines not being able to crawl as many pages as they maybe could, which can negatively affect a company’s indexation. The main results of a lower page speed would mean higher bounce rates and duration of time spent on the site will plummet. This could lead to reduced engagement rates and revenue as well as the development of negative brand associations from your consumers. Here are some facts and figures that show what the consumers ...

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29 Jun

Posted by Danielle Simons

One of the biggest trends in the ever-changing world of digital is the acceleration in success of social media marketing. No matter who your target market is, many of your customers will have some sort of connection with social media. Social media is an increasingly important digital touch point for brands as the way in which consumers engage with businesses are changing. Today, your customers will not only use social media to stay up-to-date with a company’s latest news, but also as a platform to get in contact with customer support. Furthermore, building a large and engaged social media audience can also massively impact a brands bottom line. Studies show that customers that interact with your business over social media are 129% more likely to purchase. The experiences that cu...

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21 Jun

Posted by Brendan Gilbert

The online world has opened the art market up to a universal audience. So, how will traditional art auctioneers win the war against a rising band of young and trendy start-ups to a gain a piece of the art industry pie estimated to be worth $9.58 billon by 2020? There will be many factors that influence the race, not least the crucial aspect of online customer experience. This is equally important to both traditional art buyers braving the online world and the new millennial audience keen to start their collections. So how can these art institutions target both audiences and deliver a premium experience that convinces each group to purchase art online? Simply put, art buying online can be intimidating for first time buyers and seasoned art collectors alike.  A smooth, simple cu...

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06 Jun

Posted by Emma Stewart

Selecting the right Digital Marketing Agency has the power to transform your business. With expertise in the latest digital marketing trends, a wide range of transferable sector knowledge and an expert suite of tools to execute ‘head-turning’ digital campaigns, it’s easy to see why employing a digital agency is a no-brainer. While it’s impossible to say whether an agency will deliver the results you’re expecting before you take a leap of faith, there are a few things you can do to help you along the way. So, here’s our tips that will help you to find an agency that will work for you. Highlight Your Skills Gap Before you even start looking for agencies, you need to identify the areas in which you need support. This is important so you know exactly the type of suppor...

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01 Jun

Posted by Emma Stewart

Link Building in a Nutshell We’ve all heard about the importance of building links for SEO. But what actually is link building and how can you leverage your great content to maximise the impact? To put it simply, think of links as a vote. Every time you receive a link to your site from another, it sends a signal to Google (and other search engines) that your site is offering ‘link-worthy’ content to its users. It’s just the same as how talent shows base contestant popularity on the number of public votes they receive. However, as with all things in life, quality outranks quantity. This is where PageRank and Domain Authority come into play. Here at Star Digital, we use Moz’s Domain Authority (DA) to compare our clients’ website authority against their competitors. D...

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18 May

Posted by Brendan Gilbert

Despite slowing revenues in the global art market, online sales of art are on the increase – up 15% on 2015 to $3.75 billion. This is highlighting the potential of the online marketplace which has a current market share of 8.4%, according to the recent Hiscox Online Art Trade Report 2017. The report highlights that digital marketing channels are becoming vital to the continued success of the art market, with search engine optimisation, paid search advertising and email marketing all playing a significant role in transforming the industry. Yet it is social media that has taken the leading role of delivering art in front of a brand new and willing audience – the millennials. Despite slow adoption of online technology, the traditional art sellers have started shifting their at...

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