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23 Apr

Posted by Hazel Bosworth

  When you notice your email metrics start to slide, it can be tempting to delete inactive subscribers as a quick fire way to boost your open and click rates. This common knee jerk reaction, however, puts you at risk of losing potential customers. Everyone on your list either once wanted to hear your news or has bought from you in the past, so rather than just press delete, try and re-engage inactive subscribers by implementing a sunset strategy.   Sunset strategy: deciding how long inactive subscribers stay on your mailing list before removal and sending re-engagement emails to maintain a mailing list of engaged recipients   1. Identify your inactive subscribers This will vary depending on your sector, but generally, we consider inactive subscribers to ...

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26 Mar

Posted by Hazel Bosworth

So you’ve handed over your Instagram account to the resident office millennial and had a quick poke around AdWords. You've sent a few emails and have the feeling you should be blogging more regularly, but deep down you’re not really sure what the point of it all is. Of course, we completely get digital marketing (for that, read we’re absolutely obsessed with it), so thought we’d preach to the not-quite converted about why digital marketing should be a key player in your marketing plan. There’s a whole bunch of digital marketing tools that you can use to promote your brand: content marketing and SEO organic, local and paid search social media email marketing your blog Choose the best combination of  these to direct people to your website from all...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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11 Sep

Posted by Emma Stewart

Email marketing is a highly effective way to reach your target audience. Although, it isn’t just about sending an occasional bulk email to attract your customers. It is important that you segment your email list thoroughly to improve the effectiveness of your campaigns. Personalised emails deliver 6x higher transaction rates, but 70% of brands fail to use them. MailChimp measured data from their users who use segmented lists and discovered that segmented campaigns had open rates that were 14.37% higher than non-segmented campaigns. Many organisations simply don’t understand the impact effective segmentation can have on their email performance. So, brands continue to send irrelevant messages to their entire fan base and wonder why their conversion rates are less than desired! ...

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28 Apr

Posted by Emma Stewart

Email marketing is one of the most cost-effective tactics for driving customer engagement, sales and retention. It’s also the preferred communication channel for consumers, with 77% of consumers saying that they prefer to receive permission-based marketing communication via the channel, according to a study by ExactTarget. Here at Star Digital, we’re constantly being asked what is the best email marketing software. While there’s no single solution that fits all requirements, there are some great email marketing solutions that allow you to manage and segment your contacts, create custom email templates and view a suite of insightful reporting that you can use to optimise campaigns. Our resident email expert, Hannah, put SendGrid to the test against IBM Marketing Cloud, to see...

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07 Oct

Posted by Roger Martin

Star Digital have been a Silverpop Sure Agency for a good few years now, we backed the technology because of the vision for one to one communications and a move towards behavioral marketing and automation. The platform has served our clients well, and it only got better when we heard that IBM, the Big Blue, inventors of Watson the cognitive computing architecture, had acquired Silverpop as part of its mission to further enhance its digital marketing intelligence portfolio. Amplify, the annual event held by the Silverpop team in London was a different event this year. With several tracks per session and a big presence from IBM you could feel that the platform was already developing rapidly. There was a genuine excitement from the team and attendees. I wanted to pull out some of ...

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23 Jan

Posted by Ella Garfield

The start of a new year brings about new hopes and expectations in people, be it renewing that gym membership, embarking on a detox or clearing out old clothes. This should be the same for businesses too. Think about using this post-Christmas quiet period wisely. Star Digital recommends spending the time reviewing the previous year and using the learning outcomes to plan ahead to get the best out of your business and your staff in the New Year. Digital assets It is always a good idea to audit your assets in this downtime, such as your website, SEO or Adwords campaigns. This will ensure they are continuing to deliver on your business objectives or if not, it gives you the perfect opportunity to make any required changes. Much like a running race, by getting your website or onlin...

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13 Nov

Posted by Ella Garfield

With consumers starting as early as September to hit the pavement for their Christmas shopping it is vital that companies are ready. Early Christmas marketing campaigns will enable you to be at the forefront of consumers’ minds in these early shopping stages! Star Digital offers many campaign ideas to our clients around this festive period. We are able to produce email broadcasts, customise website banners and implement changes in their Adwords account to improve search rankings relevant to Christmas. This is part one of a series of posts where we will offer hints and tips around the services we can provide to you around the Christmas period. Keep your eye out for our others… Part One: Let’s talk about email campaigns Consumers are now spending more time online with 52...

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24 Jul

Posted by Lorna Casswell

It’s a known fact not everyone who puts something into their basket is going to end up buying, but even a small decrease in the amount of people who abandon their baskets could make a big difference to your bottom line. In today’s post we’ve got four ideas on how you can reduce the number of people who abandon their basket. 1. Make all delivery, returns and pricing information clear If delivery information is not clear at the product or category level it’s likely people will put items into their basket just to find out information, such as the cost of delivery. Avoid this kind of activity, which will skew your basket-to-sale conversion rates, by presenting all necessary information at the right time. Make it easy for people to see how much their item is including VAT, sho...

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09 Jun

Posted by Lorna Casswell

Whether your business is purely online, or whether you have bricks and mortar premises, increasing leads and sales is a constant challenge, as is encouraging customer loyalty. Email marketing is an excellent way to use the customer and client data you already store to drive up conversions, quickly and easily, in a measurable way. Today’s blog post discusses some of the main reasons why email marketing should be an essential element of a business’s marketing activities: Increase Sales or Leads This is the obvious one, but we had to mention it. If you have a database of existing customers or clients then tapping into them can lead to more sales and leads. Sending them details of any special offers you are currently running, or perhaps offering them a bespoke offer, can encoura...

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