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10 Apr

Posted by Ella Garfield

So you’ve just launched a new website, but how can you ensure that people visit your site? By using simple tracking software such as Google Analytics will help you to measure the amount of people visiting or interacting with your site. We have created a simple guide to help you utilise Google Analytics effectively for your organisation.   Setting up an Account Although Google Analytics might seem overwhelming at first, setting up an account is a simple two-step process. Firstly, make sure you have a gmail email address set up as you will need one to create your Analytics account. Next, sign up using basic information including the name of your organisation, the website you wish to track and it’s URL.   Install a tracking code   Google will automatical...

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29 Mar

Posted by Hazel Bosworth

  Mobile First - what is it? Google are rolling out a new mobile first index to respond to changes in user behaviour. With more searches being carried out on mobiles than desktops in many countries, including Japan and the US, this change reflects Google’s mission of connecting people with what they are looking for in the exact moment and where they are looking for it. Right now, Google builds its index (the database it serves search results from) by crawling and processing webpage URLS. Its ‘Googlebot’ spider, or robot, crawls both desktop and mobile versions, with an 80/20 split in favour of desktop. Mobile first indexing means that indexing will be based on the mobile version of a website. This version will be the starting point for what Google includes in th...

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26 Mar

Posted by Hazel Bosworth

So you’ve handed over your Instagram account to the resident office millennial and had a quick poke around AdWords. You've sent a few emails and have the feeling you should be blogging more regularly, but deep down you’re not really sure what the point of it all is. Of course, we completely get digital marketing (for that, read we’re absolutely obsessed with it), so thought we’d preach to the not-quite converted about why digital marketing should be a key player in your marketing plan. There’s a whole bunch of digital marketing tools that you can use to promote your brand: content marketing and SEO organic, local and paid search social media email marketing your blog Choose the best combination of  these to direct people to your website from all...

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05 Mar

Posted by Hazel Bosworth

What is Google Trends? Google Trends is an insight tool that allows you to explore search interest by time, location and popularity. It shows you the popularity of search terms by country, region and city interest over time type of search (e.g. Web Search, Image Search, News Search, Google Shopping or YouTube search) You can also use it to compare the popularity of different search terms, e.g Oscars v Academy Awards and to discover related search topics and queries, such as red carpet live for the Oscars search term.   Why should you use Google Trends? Using Google Trends should form part of the keyword research phase of your SEO strategy. It helps you to understand your audience by showing what people in your area are searching for pinpoint any seasonal...

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14 Dec

Posted by Emma Stewart

It’s official – Google have increased the length of meta descriptions in search snippets to 320 characters. Now that’s great news for users and SEO’s alike! Slightly longer meta descriptions provide more informative descriptions that attract and engage searchers. Giving users exactly what they’re looking for, faster. And these improved search snippets are across all platforms, including mobile. Hooray! Historically, SEO’s had to find the (very fine) balance between writing meta descriptions that would be picked up by Google robots, as well as reading natural enough to spark interest and clicks from humans. This change marks another step towards putting humans first – and we couldn’t be more pleased. But, don't rush to update your meta descriptions. Google...

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14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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17 Oct

Posted by Emma Stewart

With 90% of households in the UK having access to the internet, the threat of online fraud and identification theft should not be taken lightly. That’s why Google are stepping up their online security measures. Earlier this year, Google’s Product Manager of the Chrome Security team announced they would be marking non-HTTPS webpages as “Non Secure” when a user enters data into a HTTP field or when browsing a HTTP site in incognito mode. That’s in addition to the original warning for when websites collect passwords and credit card details on HTTP. Google have said that they won’t be stopping there. They plan to eventually show the “Not Secure” warning for all HTTP pages, even outside of incognito mode. Aside from the obvious poor user experience resulting from the...

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22 Aug

Posted by Ella Garfield

The online marketing sphere is ever evolving and one of the most strived for things for any business. It’s all well and good marketing to the masses, but how many of them hold true purchase intention? This is where the power of retargeting comes in. Remarketing (as referred to by Google) enables businesses to strategically advertise to users who have previously shown an interest or interacted with you online. Sounds good right? But what actually is it? Strictly put, retargeting allows you to display online banner advertisements to users who have previously interacted with your site. Users may have visited your site, clicked around, maybe even attempted to add to basket, or signup to a service, but didn’t proceed to the next stage. Setting up a retargeting campaign means you ca...

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17 Aug

Posted by Ella Garfield

We see the same eCommerce SEO mistakes occuring time and time again. The internet is filled with SEO guides featuring a million and one things that ‘e-tailers’ should be doing to increase visitors to their websites. However, it’s not so clear on the critical SEO mistakes that cannibalise search marketing efforts. So, we thought we’d clear things up a little by putting together a guide on the biggest eCommerce SEO mistakes and how to resolve them. Mistake No.1: Copying Manufacturer Product Descriptions We get it – you’re a busy eCommerce website adding countless new products to your website every week. But one of the biggest issues we see are brands not writing unique content for their product descriptions. Often, we come across sites where virtually every product descrip...

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13 Jul

Posted by Danielle Simons

Reviews are playing a big part in the online world, particularly for SEO . In fact, it’s estimated that reviews account for almost 10% of Google’s ranking factors. Now that’s a fact that no ecommerce brand should ignore. So, if you weren’t considering reviews as part of your SEO strategy, then you certainly should be now, before you have to play catch up! How do reviews help your SEO? Creates up-to-date user generated content – reviews are a brilliant form of user-generated content. Coming from actual users it has more influence on future customers. Boosts Keyword Traffic – as reviews are from your customers, the language that they use will be highly similar to your target market. A consistent flow of reviews will aid in targeting more traffic through the rig...

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