Our Blog

Take a look at what we have been talking about

14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

Continue Reading
31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

Continue Reading
19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

Continue Reading
17 Oct

Posted by Emma Stewart

With 90% of households in the UK having access to the internet, the threat of online fraud and identification theft should not be taken lightly. That’s why Google are stepping up their online security measures. Earlier this year, Google’s Product Manager of the Chrome Security team announced they would be marking non-HTTPS webpages as “Non Secure” when a user enters data into a HTTP field or when browsing a HTTP site in incognito mode. That’s in addition to the original warning for when websites collect passwords and credit card details on HTTP. Google have said that they won’t be stopping there. They plan to eventually show the “Not Secure” warning for all HTTP pages, even outside of incognito mode. Aside from the obvious poor user experience resulting from the...

Continue Reading
22 Aug

Posted by Ella Garfield

The online marketing sphere is ever evolving and one of the most strived for things for any business. It’s all well and good marketing to the masses, but how many of them hold true purchase intention? This is where the power of retargeting comes in. Remarketing (as referred to by Google) enables businesses to strategically advertise to users who have previously shown an interest or interacted with you online. Sounds good right? But what actually is it? Strictly put, retargeting allows you to display online banner advertisements to users who have previously interacted with your site. Users may have visited your site, clicked around, maybe even attempted to add to basket, or signup to a service, but didn’t proceed to the next stage. Setting up a retargeting campaign means you ca...

Continue Reading
17 Aug

Posted by Ella Garfield

We see the same eCommerce SEO mistakes occuring time and time again. The internet is filled with SEO guides featuring a million and one things that ‘e-tailers’ should be doing to increase visitors to their websites. However, it’s not so clear on the critical SEO mistakes that cannibalise search marketing efforts. So, we thought we’d clear things up a little by putting together a guide on the biggest eCommerce SEO mistakes and how to resolve them. Mistake No.1: Copying Manufacturer Product Descriptions We get it – you’re a busy eCommerce website adding countless new products to your website every week. But one of the biggest issues we see are brands not writing unique content for their product descriptions. Often, we come across sites where virtually every product descrip...

Continue Reading
13 Jul

Posted by Danielle Simons

Reviews are playing a big part in the online world, particularly for SEO . In fact, it’s estimated that reviews account for almost 10% of Google’s ranking factors. Now that’s a fact that no ecommerce brand should ignore. So, if you weren’t considering reviews as part of your SEO strategy, then you certainly should be now, before you have to play catch up! How do reviews help your SEO? Creates up-to-date user generated content – reviews are a brilliant form of user-generated content. Coming from actual users it has more influence on future customers. Boosts Keyword Traffic – as reviews are from your customers, the language that they use will be highly similar to your target market. A consistent flow of reviews will aid in targeting more traffic through the rig...

Continue Reading
04 Jul

Posted by Danielle Simons

Is your web page too slow? If so, this could be causing multiple issues for your search rankings, as well as your business growth. A study conducted by The Verge shows that the average user has no patience when waiting for a web page load. Since 2010, Google have used page speed as one of their ranking factors. A slower page speed results in search engines not being able to crawl as many pages as they maybe could, which can negatively affect a company’s indexation. The main results of a lower page speed would mean higher bounce rates and duration of time spent on the site will plummet. This could lead to reduced engagement rates and revenue as well as the development of negative brand associations from your consumers. Here are some facts and figures that show what the consumers ...

Continue Reading
29 Jun

Posted by Danielle Simons

One of the biggest trends in the ever-changing world of digital is the acceleration in success of social media marketing. No matter who your target market is, many of your customers will have some sort of connection with social media. Social media is an increasingly important digital touch point for brands as the way in which consumers engage with businesses are changing. Today, your customers will not only use social media to stay up-to-date with a company’s latest news, but also as a platform to get in contact with customer support. Furthermore, building a large and engaged social media audience can also massively impact a brands bottom line. Studies show that customers that interact with your business over social media are 129% more likely to purchase. The experiences that cu...

Continue Reading
01 Jun

Posted by Emma Stewart

Link Building in a Nutshell We’ve all heard about the importance of building links for SEO. But what actually is link building and how can you leverage your great content to maximise the impact? To put it simply, think of links as a vote. Every time you receive a link to your site from another, it sends a signal to Google (and other search engines) that your site is offering ‘link-worthy’ content to its users. It’s just the same as how talent shows base contestant popularity on the number of public votes they receive. However, as with all things in life, quality outranks quantity. This is where PageRank and Domain Authority come into play. Here at Star Digital, we use Moz’s Domain Authority (DA) to compare our clients’ website authority against their competitors. D...

Continue Reading
23 May

Posted by Emma Stewart

Local SEO helps businesses to rank highly in the SERPs for relevant searches around a specific location. So, whether you’re looking for somewhere to eat, a local dog walker or an affordable hotel in London, Google will return a list of relevant local places. But how do you optimise your business for local searches and have your business featured? A successful local SEO strategy is not like your standard SEO campaign and therefore should be treated differently. That’s because Google places more emphasis on several different factors in local SEO, such as Google My Business and local reviews. Google My Business, links, on-page optimisation, citations and reviews play a vital role in laying a strong foundation for local SEO success. With behavioural and personalisation factors con...

Continue Reading
09 May

Posted by Emma Stewart

The world of SEO (search engine optimisation) can seem complex and mysterious to the everyday human. I mean, apart from us digital geeks, who really has the time to learn each one of Google’s 200+ factors that influence search rankings in its algorithm? But for small businesses, boosting your website ranking to the top of search is necessary to compete in today’s digital landscape. Research shows that the top 5 search results receive 75% of clicks and only 25% of people will click past the first page – crazy, right? However, there’s things every online business owner can do to increase their chances of getting their website to the top. We’ve put together 5 easy things you can do today, to boost your website ranking. 1. Discover Your Industry’s Niche Keywords P...

Continue Reading