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Take a look at what we have been talking about

18 Mar

Posted by Roger Martin

Content marketing is a key digital marketing discipline, and is a subject that is being talked about a lot in 2017, and a lot of our clients are asking what is content marketing? Well, the term 'content marketing' has been a trending topic in digital marketing circles for a few years now, and the actual discipline emerged several years ago when savvy digital marketers realised it was a key to performing better in SEO rankings on the Google search engine. The Content Marketing Institute (yep, it has its own Institute!) defined content marketing as; "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." ...

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09 Mar

Posted by Roger Martin

The Importance of landing pages: You’ve painstakingly built your paid advertising campaign so it matches your website’s content. You’ve researched all your keywords including keywords across your ad copy. You’ve even set bids to ensure your perfectly worded ads can appear at the top of the results pages. You even know the exact audience you are targeting and the type of information they are looking for. You’ve spent the time constructing a campaign that you hope is going to drive conversions on your website. A website that has had the same level of detailed attention as your brand-new advertising campaign. But, you’ve started the campaign and click costs and ad positions aren’t as good as they could be. The key could be your use of Landing pages to increase your Adwo...

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06 Mar

Posted by Roger Martin

Magento 2 training for free has been announced by the Magento U team to help ease the transition from Magento 1 to the new Magento 2 platform for both merchants and developers Four courses have been made available on Magento U – Fundamentals of Magento 2, Core Principles of Magento 2, Managing your Magento Store and Responsive Web Design (RWD) in Magento 2. The courses are all based on Magento Community Edition v2.1.0, which as we discussed in our Magento 2 Reflections blog post, was not the most stable platform. Version updates since the launch of the training could mean some of the elements talked about in the courses may have changed slightly. Those interested in these courses best hurry though, as the courses are only available free of charge until the 31st March. This o...

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30 Mar

Posted by Leanne Town

With 89% of consumers using search engines to find information on products or services before making a purchase and 86% using search engines to find out information about local businesses it is not surprising that companies practising Digital Marketing use Google Adwords at some point. But are they using them correctly? A properly set up Google Adwords account ensures that your business is clearly visible to Google users in the process of searching for a product or service that you have defined in your account. You only pay if the user clicks on your ad. When Adwords is configured correctly, it can be a really powerful marketing tool for your business, delivering unparalleled lead generation and return on investment. However, when rushed, ignored and left too broadly defined...

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23 Jan

Posted by Leanne Town

The start of a new year brings about new hopes and expectations in people, be it renewing that gym membership, embarking on a detox or clearing out old clothes. This should be the same for businesses too. Think about using this post-Christmas quiet period wisely. Star Digital recommends spending the time reviewing the previous year and using the learning outcomes to plan ahead to get the best out of your business and your staff in the New Year. Digital assets It is always a good idea to audit your assets in this downtime, such as your website, SEO or Adwords campaigns. This will ensure they are continuing to deliver on your business objectives or if not, it gives you the perfect opportunity to make any required changes. Much like a running race, by getting your website or onlin...

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24 Jul

Posted by Lorna Casswell

It’s a known fact not everyone who puts something into their basket is going to end up buying, but even a small decrease in the amount of people who abandon their baskets could make a big difference to your bottom line. In today’s post we’ve got four ideas on how you can reduce the number of people who abandon their basket. 1. Make all delivery, returns and pricing information clear If delivery information is not clear at the product or category level it’s likely people will put items into their basket just to find out information, such as the cost of delivery. Avoid this kind of activity, which will skew your basket-to-sale conversion rates, by presenting all necessary information at the right time. Make it easy for people to see how much their item is including VAT, sho...

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22 May

Posted by Lorna Casswell

Google is currently in the process of releasing what looks to be a relatively big update to the way it ranks websites in its organic results. This update (to the Panda algorithm) could see websites with low quality content be pushed down in the organic listings, thus impacting on traffic levels of the affected sites. Early reports suggest some big players, like eBay, may have been hit by the update this week. Other Google Panda algorithm updates that have happened since 2011 have targeted websites with the following: Lack of original website content Thin content Low quality links Duplicate content Low on-site engagement levels (such as high bounce rates, low amount of time spent on pages etc) It’s early days at the moment, with the affects of this Panda update not...

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09 May

Posted by Lorna Casswell

Roadchef, the well-known motorway service station brand, approached Star Digital to pitch for their digital marketing towards the end of 2013. The Star Digital team won and were appointed to work on a smartphone deals app, and also to redesign and build a new website for the brand. In April 2014 Star Digital launched the app on both Apple and Android, and an all-new responsive website. Roadchef needed a smartphone app that would drive footfall into their service stations by promoting daily deals and offering easy-to-access brand and location information. The website needed to be easy for travellers to use, as well as it using consistent branding to that used in the app. Knowing Roadchef’s potential customers were likely to be on the move we recommended a responsive website. A...

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07 May

Posted by Lorna Casswell

You may have noticed some listings in the organic results include a variety different stand-out elements such as star ratings, images, videos, author information and even dates and times. All of this is thanks to Schema markup. Here are some examples of Schema markup in action: You will notice how eye-catching these selected listings are, and how much they probably stand out compared to other regular-looking Google results. If your SEO listing stands out in comparison to others you're likely to see increased click through rates, which means more organic website visitors and potentially more conversions. To get your website listing to display these stand-out elements you will need to use Schema markup. This is simply code that is added to your website that search engines, like G...

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25 Apr

Posted by Lorna Casswell

Whether you’re looking at having your first website built or your tenth, there are some things you need to consider before signing off designs or builds to ensure once it’s launched your new site really works for you. In today’s blog post we’ve listed a few things you should consider if you’re about to have a new website designed or built. Will it work for your customers or visitors? This sounds obvious we know, but the thing is many websites sites look great on first view, but when crunch to comes to crunch, they just don’t work in the real world. For example, an image-heavy website may really showcase your products or services, but if text and information is on the thin side, this will have an impact on a person’s buying decision. If you have a website already you...

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16 Apr

Posted by Lorna Casswell

Implementing ad extensions in your AdWords PPC ads can mean you not only occupy more of Google’s search space, but you can also improve the user experience by offering additional links or a phone number, which might be useful to potential customers. As of October 2013 Google factors in the expected impact ad extensions will have on ad performance (such as improved CTRs) when calculating your quality scores. This is an important change as better quality scores mean lower CPCs (and vice versa). In today’s blog post we run through the ad extensions available to advertisers using AdWords at the minute... App Extensions Send users to an app store, or initiate an app download, with these ad extensions. Call Extensions Show phone numbers as part of a desktop ad (image to the ...

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