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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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16 Jun

Posted by rogerm

Now this couldn't be easier. Use the pingback URL to make sure your sitemap.xml file is added to their directory. http://www.bing.com/webmaster/ping.aspx?siteMap=[your_sitemap_url_here] If successful you'll get the following message in your browser window Thanks for submitting your sitemap. There you go, nice and easy!

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11 Jun

Posted by airtimeandy

We had a prospect enquire about our small business web design service today, and as we were exchanging emails concerning his requirements he mentioned that a lot of companies had told him they would get him to show on the first page of Google as part of the package. This kind of thing makes us cross, as we work hard to build everything to be as compliant as is practically possible and we use best practice SEO techniques during the build process. We know that for a new build to get indexed can take months, even with a sitemap.xml file and a robots.txt file in place. These companies that make promises such as this need to be more transparent about what it is they are actually offering. To be number one in say the search term plumbers is going to be impossible without a huge amoun...

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02 Jun

Posted by rogerm

Design and build requirements It goes without saying that you need to be able to design and construct quality email in the first place, and that is hurdle number one for a lot of smaller companies using self service email packages - they don't even get into the inbox. Well crafted creative does cut through, and when combined with a policy of testing in different browsers, and scrutinising the soft bounce statistics we can build a reasonably clear picture of deliverability. We can even do on the fly split testing of creative and subject lines. Good Data in Good Data out But you should not overlook the importance of data. You get out what you put in, and with email marketing you would be well advised to have not just a name and email address but also a telephone number, mailin...

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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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15 Feb

Posted by rogerm

Our first port of call when we have a question, http://analytics.blogspot.com/and if we really want to dig deep we reference Advanced Web Metrics with Google Analytics by Brian Clifton. You can get it from Amazon here Advanced Web Metrics with Google Analytics We also recommend checking out Web Metrics by Jim Sterne, and you can get that on the following link Web Metrics: Proven Methods for Measuring Web Site Success

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11 Feb

Posted by rogerm

If you want to know what projects Google is experimenting with on its search engine, and even take part just click on over to http://www.google.com/experimental/ The latest project as of today is preferred sites. As we see continued user understanding of search Wiki the recent Google initiative that lets users re-rank or delete search results on their desktops, an understanding of any upcoming enhancements to this technology will need to be monitored carefully by anyone tasked with managing or overseeing their SEO strategies.

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10 Feb

Posted by rogerm

This is an excellent project, one which we fully support, and hope that we can get to a point in the future whereby the design and build of email can be as creative as possible with consistent delivery into the inbox regardless of the reader used, offline or online. We recommend that anyone serious about designing opt-in HTML email bookmarks this resource. http://www.email-standards.org/

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10 Feb

Posted by rogerm

We've had a few clients ask us how best to create specific reports for areas of their site such as paid search landing pages and e-brochures separately to their main website metrics. Well in Google Analytics it's Simple! Just create a subfolder on your web server and put the content you want to track in there. Make sure it has the main website GA tracking code in place before the closing tag. Now in GA create a profile for an existing domain, and then select edit. Now use the filter option to reference only the sub-folder in question. (ie; www.yourdomain.com/ebrochure) Within 24 hours you'll have a nice clean set of reports that will let you get into the detail quickly!

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