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02 Dec

Posted by Roger Martin

Today we were accepted onto the reseller programme for the excellent One Step Checkout for Magento developed to make the checkout process in Magento really simple. We first implemented it in Mike Nash's Aggressive Health Shop and we quickly found it was a key to increased conversions from checkout to sale. The abandonment rate dropped and orders flowed freely. As Cardsave and Sagepay partners we had been looking for a Magento checkout tool that would give our customers the most seamless solution, and now we've found it. We plan to implement the tool in all future Magento implementations for our clients to add value to their Magento stores. Give us a shout if you'd like to know more about this great tool!

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02 Dec

Posted by Roger Martin

We recently teamed up with the creative team at Quest Construction Marketing to develop a Joomla web site for our client Fire Design Solutions. The goal was to create an eye catching web site aimed at the architectural market promoting the Fire Design Solutions sister company FDS Consult, a specialist fire safety consultancy. To create the required look we had to base each page in the site on a different background image and float the content above it. The result is a very different look and feel, but with full CMS control from the Joomla back end making editing truly WYSIWYG. Other nifty tools employed in the build included Yoo Tools accordions to present more complex data in a user friendly way, and some cool AJAX controls on the meet the team page. Take a look for yourself, ...

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30 Nov

Posted by Roger Martin

We are on the verge of something of a digital publishing revolution with the advent of the iPad and the cheaper Android tablet's entering the market and creating a new channel for publishers and savvy direct marketers. It's possible that the way a fair segment of people view publications could be about to undergo a paradigm shift from paper to tablet. It won't be immediate, but fact that Rupert Murdoch is backing it heavily with the paywall initiative, and with the number of quality publications announcing plans to leverage the channel there is no doubt that this is going to be a growth sector through 2011. From our perspective, and owning the Page Flip brand, we look at these shifts with great interest. We recently completed a publishing app for the iPad and iPhone for a major US...

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21 Mar

Posted by rogerm

Direct mail is dead? I keep hearing this, but I also look at stats from various campaigns and see that a combination of direct mail and email seems to get the best results. In fact with the overall drop in direct mail and the exponential increase in email we could argue that cut through and conversion of well thought out highly personalised direct mail could result in improved conversions in the coming year. However, as the economic outlook continues to be uncertain for the UK I fear a number of companies will cut back their direct mail in favour of cheaper alternatives such as email and add to their overall woes. It all comes back to multiple channel marketing. You need a good mix, and swapping your DM for email isn't likely to cut it. We've met with some very bright companies...

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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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16 Jun

Posted by rogerm

Now this couldn't be easier. Use the pingback URL to make sure your sitemap.xml file is added to their directory. http://www.bing.com/webmaster/ping.aspx?siteMap=[your_sitemap_url_here] If successful you'll get the following message in your browser window Thanks for submitting your sitemap. There you go, nice and easy!

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11 Jun

Posted by airtimeandy

We had a prospect enquire about our small business web design service today, and as we were exchanging emails concerning his requirements he mentioned that a lot of companies had told him they would get him to show on the first page of Google as part of the package. This kind of thing makes us cross, as we work hard to build everything to be as compliant as is practically possible and we use best practice SEO techniques during the build process. We know that for a new build to get indexed can take months, even with a sitemap.xml file and a robots.txt file in place. These companies that make promises such as this need to be more transparent about what it is they are actually offering. To be number one in say the search term plumbers is going to be impossible without a huge amoun...

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02 Jun

Posted by rogerm

Design and build requirements It goes without saying that you need to be able to design and construct quality email in the first place, and that is hurdle number one for a lot of smaller companies using self service email packages - they don't even get into the inbox. Well crafted creative does cut through, and when combined with a policy of testing in different browsers, and scrutinising the soft bounce statistics we can build a reasonably clear picture of deliverability. We can even do on the fly split testing of creative and subject lines. Good Data in Good Data out But you should not overlook the importance of data. You get out what you put in, and with email marketing you would be well advised to have not just a name and email address but also a telephone number, mailin...

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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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15 Feb

Posted by rogerm

Our first port of call when we have a question, http://analytics.blogspot.com/and if we really want to dig deep we reference Advanced Web Metrics with Google Analytics by Brian Clifton. You can get it from Amazon here Advanced Web Metrics with Google Analytics We also recommend checking out Web Metrics by Jim Sterne, and you can get that on the following link Web Metrics: Proven Methods for Measuring Web Site Success

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