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21 May

Posted by Hazel Bosworth

There are some fantastic social media campaigns out there. We love Asos’s on point copy and striking visual content:   and Airbnb's inspirational, user-generated Instagram:   However, big brands don't always get it right. Check out these infamous examples of social media fails which have made us laugh, gasp and double check our own Hootsuite posting schedules.   1 Dove’s body wash ad caused controversy with its Facebook GIF version of the ad showing a black woman removing her top to reveal a white woman. The ad was removed and Dove apologised, but social media users called for a boycott of the brand due to the ad’s racist implications.   Star tip: Check how your ads look on all channels. Do they work as well on Facebook as o...

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17 May

Posted by Ella Garfield

Are you looking to promote your company digitally but are not sure where to start? First things first you should look at creating a digital strategy to help you achieve your business goals. With traditional marketing becoming less popular for many businesses and more companies turning to digital methods to promote their products/services, it is important that you have a simple plan to help keep you on track. Our expert guide will help you to create a digital strategy for your organisation.   Step 1: Define your goals Firstly define your goals and what you want to achieve from digital. This could cover brand awareness, or promoting a new or existing product, sales or enquiries/leads. When you have chosen your objectives, this will determine the rest of your digital...

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12 Apr

Posted by Hazel Bosworth

Facebook is hitting the headlines for all the wrong reasons this week, but what does the Facebook data scandal mean for small businesses? Why the controversy? The backlash follows the Cambridge Analytica controversy which saw 87 million users’ data being shared with the firm via a quiz app on Facebook, and Facebook seeming to turn a blind eye to this. The furore has led to CEO Mark Zuckerberg appearing before Congress, Facebook quickly redrafting their user data policies, and many users calling upon people to #deletefacebook. Combined with January’s algorithm change, which means content from friends and family is shown before content from brands, you may be wondering whether to follow companies like Sonos and pull the plug on your Facebook ads or even take a break fr...

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26 Mar

Posted by Hazel Bosworth

So you’ve handed over your Instagram account to the resident office millennial and had a quick poke around AdWords. You've sent a few emails and have the feeling you should be blogging more regularly, but deep down you’re not really sure what the point of it all is. Of course, we completely get digital marketing (for that, read we’re absolutely obsessed with it), so thought we’d preach to the not-quite converted about why digital marketing should be a key player in your marketing plan. There’s a whole bunch of digital marketing tools that you can use to promote your brand: content marketing and SEO organic, local and paid search social media email marketing your blog Choose the best combination of  these to direct people to your website from all...

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22 Mar

Posted by Ella Garfield

  After the successful launch of shopping on Instagram in the US last year, shopping via the Instagram app has now come to the UK and we couldn’t be more excited! The companies that were part of the US trial last year found that the Instagram shopping had performed well and provided their customers with a unique and hassle free shopping experience. In the last few years, Facebook released it’s own shopping via Facebook business pages for merchants using Shopify or WooCommerce, allowing users to easily shop on the social platform. This received a great reception with customer’s being able to shop seamlessly when visiting company’s business pages. One of the requirements for the Instagram shopping service is for retailers to already have a Facebook shop feature installed...

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07 Feb

Posted by Hazel Bosworth

What is influencer marketing Influencer marketing is one of the biggest buzzwords in digital marketing. Put simply, it means working with individuals to influence potential buyers on social media. The concept isn’t new – remember Michael Jordan and those iconic Nike ads? – but the shift from celebrity endorsement to influencer marketing represents a great opportunity for smaller brands to promote their products or services, whether you want to experiment with it as a one-off or integrate it into your marketing mix. With 71% of people (Hubspot 2017 ) making a purchase online if they’ve seen the product recommended by others, it’s time to think about how you can make influencer marketing work for your brand. Instagram is the key social media channel associated with inf...

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01 Feb

Posted by Ella Garfield

With more and more brands utilising social media and messaging apps for business purposes, popular messaging platform WhatsApp, has recently released a new mobile application dedicated for small businesses. Android only app The new application from WhatsApp is free for small businesses and will only be available for Android phones. By using the app, businesses can create and manage their business profiles, which are similar to business Facebook pages. The profiles contain information about the company including a description, email addresses, physical addresses and a website link. Over time, businesses will become listed as ‘Business Accounts’ after WhatsApp confirms the account phone number it registered with matches the businesses phone number, this way users will kno...

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14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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10 Oct

Posted by Ella Garfield

Social media is one of the most popular platforms to date. With over 2.8 billion people in the world using social media, it’s the one of the most effective places to target your audience. Whether it’s promoting your brand, product or services, social media campaigns are definitely an effective way to connect with others. A successful social media campaign is able to engage, inform, inspire and increase brand awareness. Find some of our favourite social media campaigns from 2017 below.   Humorous   Ted Baker launched a selection of videos for their Spring/Summer marketing campaign on social media platforms such as Twitter and Instagram. The campaign focused on a comedy sitcom featuring a fictional family hiding a heap of secrets called ‘Keeping up with the ...

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04 Aug

Posted by Ella Garfield

Mobile commerce has been on the rise in the past few years, with over 50% of users accessing the Internet on a mobile device, according to We Are Social. But what exactly is it? M-commerce simply involves buying or selling online through the use of a mobile device. It is rapidly changing the way we shop by allowing users access to the internet whilst on the go. Various technological advances have made shopping on mobile devices easier for consumers. For example, the creation of mobile shopping applications. Smartphone manufacturers are also adapting to the growth of mobile usage by enlarging their devices, to improve the user experience and make it easier for consumers to shop successfully on their mobiles. Social Commerce The development of m-commerce goes hand-in-hand with...

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