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14 Nov

Posted by Ella Garfield

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns. If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are. Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets. Here are some top tips for successfully tracking your social media campaigns: Establish the goals for your social media campaign  When establishing your goals, it’s importan...

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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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10 Oct

Posted by Ella Garfield

Social media is one of the most popular platforms to date. With over 2.8 billion people in the world using social media, it’s the one of the most effective places to target your audience. Whether it’s promoting your brand, product or services, social media campaigns are definitely an effective way to connect with others. A successful social media campaign is able to engage, inform, inspire and increase brand awareness. Find some of our favourite social media campaigns from 2017 below.   Humorous   Ted Baker launched a selection of videos for their Spring/Summer marketing campaign on social media platforms such as Twitter and Instagram. The campaign focused on a comedy sitcom featuring a fictional family hiding a heap of secrets called ‘Keeping up with the ...

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04 Aug

Posted by Ella Garfield

Mobile commerce has been on the rise in the past few years, with over 50% of users accessing the Internet on a mobile device, according to We Are Social. But what exactly is it? M-commerce simply involves buying or selling online through the use of a mobile device. It is rapidly changing the way we shop by allowing users access to the internet whilst on the go. Various technological advances have made shopping on mobile devices easier for consumers. For example, the creation of mobile shopping applications. Smartphone manufacturers are also adapting to the growth of mobile usage by enlarging their devices, to improve the user experience and make it easier for consumers to shop successfully on their mobiles. Social Commerce The development of m-commerce goes hand-in-hand with...

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29 Jun

Posted by Danielle Simons

One of the biggest trends in the ever-changing world of digital is the acceleration in success of social media marketing. No matter who your target market is, many of your customers will have some sort of connection with social media. Social media is an increasingly important digital touch point for brands as the way in which consumers engage with businesses are changing. Today, your customers will not only use social media to stay up-to-date with a company’s latest news, but also as a platform to get in contact with customer support. Furthermore, building a large and engaged social media audience can also massively impact a brands bottom line. Studies show that customers that interact with your business over social media are 129% more likely to purchase. The experiences that cu...

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19 Feb

Posted by Lorna Casswell

SEO, also known as Search Engine Optimisation, is the process of making a website more visible in the free/natural/organic part of search engine results pages (SERPs). For the purposes of this article we are going to focus on the UK’s most popular search engine, google.co.uk. The area highlighted in the image below shows where the natural/organic listings are: You are not charged when people click on your website listing if it sits in this ‘natural’ part of the page. As you are not charged, the competition to occupy this space is fierce. A more recent development introduced by Google, as part of its mission to deliver the most relevant results to its users, is ‘local SEO’ which is about appearing in the natural space for searches related to an area or region: ...

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31 Jan

Posted by Lorna Casswell

If you’ve taken the opportunity, time and budget to get your company website up and off the ground, the likelihood is now you need it to start working for your business. It’s possible your website needs to deliver leads, sales or enquiries, and it’s most probable it needs to start delivering these things, fast! In this post we talk through just some of the things you need to consider when it comes to marketing your new website to help make your campaigns as successful as possible. Priorities First things first – you need to think about what is most important to your business, and your website marketing plan then needs to reflect this. For example, it’s possible your website has to start featuring blog posts and new content immediately, if this is the case you need to...

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23 Jan

Posted by Lorna Casswell

Following on from our post on Thursday, where we looked back at the digital marketing challenges we faced in 2013, we’re now looking ahead to this year. We think 2014 will be about continuing to target people on the go, and on the ever-increasing array of social channels. We think personalisation is going to become key, if it’s not already, and we’re sure content will continue to be king. We’ve explored each of our predictions in more detail below. We’ve considered what they mean to you and your business, and why considering them will drive your conversions up. Mobile If you’re not already considering mobile searchers, then you’re missing a major trick. The number of people searching on Google, reading emails and using APPs on mobile devices is increasing every m...

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14 Jan

Posted by Roger Martin

Just uploaded a video via tweet using the Twitter web page and noticed this neat little video icon next to the tweet. So I clicked on it and guess what? The video plays in the right hand bar - that is so cool. (Also works for linked photos too.) nice one Twitter, think of the marketing opportunities for brands with TV ads, Voxpops etc.. [caption id="attachment_509" align="aligncenter" width="550"] The new Twitter Interface Embraces Rich Media[/caption]

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11 Nov

Posted by Roger Martin

Nifty little Social Networking device for creatives that integrates well with Twitter, Linked In and Facebook. just need to find the time to actually put our portfolio up there!

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