Fellows & Sons Auctioneers in Birmingham have been a client with STAR Digital for 3 years, and we’ve helped them to make the transition from a largely offline business to one of the most forward thinking online companies in their vertical.
They now use search and email effectively for acquisition and retention, and have recently got involved in using social media to promote and provoke discussion around their fine watch sales.
So, it came as no surprise when Stephen Whittaker, managing partner, and the man with the belief and drive to push the business forwards recently asked us to get the site up and running in some European languages.
Our recommendation was for cut down information pages, and that’s exactly what we’ve done. French, Spanish, Italian and Russian pages have been produced and we look forward to seeing the results in the analytics over the next few weeks.
It’s not the first time STAR Digital has got involved in multilingual web development, one client we work for is using us to produce Russian and Arabic web sites, and we do Chinese email and landing pages for another client!