We’ve been working with Fellows & Sons Auctioneers for a few years now, rebuilding the web site, search optimizing, creating targeted email auction alerts and getting online PR working for them.
Most recently we introduced social bookmarking tags to every lot in their auction listings to allow collectors and enthusiasts to tell others if there was a lot of interest.
Well guess what? It just so happened that on Monday the social networking kicked in on a single lot in the watch sale.
See the extract from the press release below!
A rare Rolex watch has become one of the most valuable items sold in a Wrist & Pocket Watch auction at Birmingham auctioneers, Fellows & Sons. The auction which took place on Monday 19 January featured a vintage Rolex Submariner – model number 5513 with movement calibre 1530. It was estimated at £900 – £1,400 but surpassed this and was snapped up for a staggering £35,000 by a bidder in the room.
Now that is the power of the internet – nice one!
Stephen Whittaker, Managing Partner at Fellows & Sons, said: “Not to mention saving 007 and Solitaire from certain death in the Bond film ‘Live and Let Die’, it is no wonder that the 5513 model is considered one of the most collectable Submariners.
Our telephone lines were fully booked and we had several internet bidders who were very keen to get their hands on this watch – creating a really exciting atmosphere in the auction room.”