Selecting the right Digital Marketing Agency has the power to transform your business. With expertise in the latest digital marketing trends, a wide range of transferable sector knowledge and an expert suite of tools to execute ‘head-turning’ digital campaigns, it’s easy to see why employing a digital agency is a no-brainer.
While it’s impossible to say whether an agency will deliver the results you’re expecting before you take a leap of faith, there are a few things you can do to help you along the way.
So, here’s our tips that will help you to find an agency that will work for you.
Highlight Your Skills Gap
Before you even start looking for agencies, you need to identify the areas in which you need support. This is important so you know exactly the type of support you need and identify what’s most important for your business.
For example, you may already have a marketing team in-house, however the team have very limited experience of paid advertising. Therefore, you could be looking for an agency for PPC Management. Alternatively, you may be a talented Marketing Manager looking for an agency to execute all your digital marketing activity.
Digital agencies can offer a wide range of different services, including;
- Website design and development
- Content strategy
- Search Engine Optimisation (SEO)
- Email marketing
- Social media marketing
- Paid advertising (Google AdWords, Facebook Ads, ect)
Define Your Business Goals and Expectations
Before you start working with an agency, you should have a clear idea of what it is you want them to achieve and how these goals support your internal business objectives. Your goal could be anything from branding and awareness, driving traffic, generating leads and sales, or a combination of all.
Whatever it is, be clear about what it is you want to achieve and by when. That way, the agency will be able to create a marketing mix tailored to your business objectives.
Research, Research, Research
Now that you know what you’re looking for and what you want your agency to achieve, it’s time to start seeking out agencies that fulfil your requirements. Remember, not every Digital Marketing agency is the same. An agency that works for one brand, may not be the right fit for you.
Start by looking at an agency’s core competencies. If the services and support you’re looking for is prominent on the website, add them to a long list. For example, if you’re looking to increase organic traffic to your website, you’ll want to look for an agency that specialises in content marketing and search engine optimisation.
You may also decide that having specific sector experience is important to your business. We’ve found that many agencies will have expertise in a specific field. For example, here at Star Digital, we’ve spent much of our agency life specialising in growing ecommerce brands through world-class website design and digital campaigns. However, this doesn’t mean we only work with ecommerce brands.
Create a Shortlist
Time to rattle down your long-list to 3-5 agencies that you’d seriously like to consider. Choose agencies that highlight the services you’re looking for as a core competency, have excellent client testimonials, are recognised by the industry through awards, are accredited by Google and maybe even boast a client portfolio with businesses just like you.
But don’t stop there. Often agencies showcase their best work within case studies on their website. This is a great way to discover their work and how it’s performed.
If you feel from first impressions that this is a potential agency for you, check out their case studies. This is where agencies can showcase their expertise and so it’s a great place to look if you want to see the types of work that’s had excellent results. There’s no rule book per say, the above will simply help you ‘feel’ whether this could be the agency for you. You may want to find an agency that has worked with similar companies to yours.
Before any long-lasting relationship (and an agency should be just that), it’s important that you get to know them and ensure that they’re the right fit for you. You need to understand their capabilities and limitations, how they work and how both sides will work together.
Every agency has some something different to offer. Make sure you meet face-to-face with your top 2 or 3 to let them share some high-level ideas with you. However, don’t expect a final project scope – to execute a great campaign that fully aligns with your customers, they’ll need some input and industry knowledge from your side too.
Seek a Digital Marketing Agency That Will Be Part of the Team
It’s important that the agency you choose sits within the heart of your business. Otherwise you’ll end up with a disconnect. To execute a marketing strategy that works for you, agencies must understand your customers, your internal challenges and the wider market conditions. So be prepared to share your insights.
Be Wary of Super Cheap Agencies
I hate to be the bearer of bad news, but if you’ve been offered SEO services for £50 per month, don’t expect to see amazing results. The message here is don’t always go with the cheapest agency, because the quality and results may leave you disappointed.
The digital marketing world is incredibly exciting with new technologies and consumer insights shaping the way we capture attention. With this, comes a whole host of great agencies who continue to push the boundaries and deliver the most exceptional digital marketing campaigns. So, if you’re wondering whether to consider an agency to grow your digital empire, the answer is 10000% yes!
Selecting the right one on the other hand, depends completely on your goals. So, take your time in deciding, be open about your marketing expectations from the start and for best results make sure you consider your agency as additional members of the marketing team.
If you’re currently looking for a digital marketing agency to help grow your business online, call our friendly team on 01604 696385 or email firstname.lastname@example.org