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15 May

Posted by rogerm

[caption id="attachment_273" align="aligncenter" width="580"] The STAR Digital team 2009. From L to R, Andrea, Simon, James, Andy, Roger, and Paul Green from Publicity Heaven[/caption] Now apart from the Karts being twin engined and going pretty quickly, the course is fairly challenging as well. So a few laps is fun, but over 100 is damn hard work! Our normal 'Stig' Paul Hutchings from Languageflow was moving house this year so couldn't make it, but his seat was more than filled by our very own James Bache who we have crowned 'New Stig' as he set our lap record at 49.39 seconds, only about 1 second off the leaders, who had as couple of professional driver in their team.... [caption id="attachment_276" align="aligncenter" width="300"] James looking somewhat pensive p...

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04 May

Posted by rogerm

We recently attended the Internet World show in London and found it very interesting to note that a number of companies are developing business models by partnering with open source technologies and then selling on the expert services of design and build within them. We've seen this over the years with the ubiquitous and brilliant Word Press that is used for this Blog, and the number of excellent plug-ins and community support available make it an obvious choice. But as a digital marketing agency, typically we've had to offer robust licensed solutions for clients, and to that end we've been reselling technologies such as Activedition for CMS and ePages for eCommerce. The catch for clients in this climate is that they come at a price, a typical license costing thousands before you've e...

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01 May

Posted by rogerm

[caption id="attachment_255" align="aligncenter" width="580"] The House at Castle Ashby - May 2009 (c)R. Martin[/caption] I just had to out and take some snaps, and found a beautiful lake in front of the house, we love working here!

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06 Apr

Posted by rogerm

I was speaking with a friend from Barclaycard yesterday, and we got onto the subject of their contactless payment technology. You've probably seen the TV ads with the guy on the water slide. Well I was pretty excited about it until I heard that its only been approved for payment up to £10 GBP because retailers are worried about fraudulent use. I think the real opportunity for this technology is not in traditional retail, no doubt it'll be great for the morning paper, packet of cigs or a bottle of wine on the way home. But people understand chip and pin, it isn't that hard to use, and retailers won't want to think about increased risk of card fraud in a tough economic cycle. No I think the real vision for contactless payment technolgy will be in the realms of e-commerce. The ma...

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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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24 Feb

Posted by rogerm

I read an interesting article on Twitter and Email marketing earlier today at Returnonsubscriber The gist of it was that you could track the results of an email broadcast that you effectively posted on Twitter.com. If you take the time to read the blog post per the link above you may find that whilst the outcomes could provide interesting insight the process is a little complex. I wanted to think outside the box, and I came up with an alternative method on the drive home that might be quicker and more fruitful... Let's assume that you've created your email already, and broadcast it in the normal manner. Now apply the following steps to re-purpose it on Twitter and get tracking for views with the added bonus of some macro geo-dems to boot. After all Twitter is global, and it ...

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15 Feb

Posted by rogerm

Our first port of call when we have a question, http://analytics.blogspot.com/and if we really want to dig deep we reference Advanced Web Metrics with Google Analytics by Brian Clifton. You can get it from Amazon here Advanced Web Metrics with Google Analytics We also recommend checking out Web Metrics by Jim Sterne, and you can get that on the following link Web Metrics: Proven Methods for Measuring Web Site Success

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11 Feb

Posted by rogerm

If you want to know what projects Google is experimenting with on its search engine, and even take part just click on over to http://www.google.com/experimental/ The latest project as of today is preferred sites. As we see continued user understanding of search Wiki the recent Google initiative that lets users re-rank or delete search results on their desktops, an understanding of any upcoming enhancements to this technology will need to be monitored carefully by anyone tasked with managing or overseeing their SEO strategies.

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10 Feb

Posted by rogerm

This is an excellent project, one which we fully support, and hope that we can get to a point in the future whereby the design and build of email can be as creative as possible with consistent delivery into the inbox regardless of the reader used, offline or online. We recommend that anyone serious about designing opt-in HTML email bookmarks this resource. http://www.email-standards.org/

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10 Feb

Posted by rogerm

We've had a few clients ask us how best to create specific reports for areas of their site such as paid search landing pages and e-brochures separately to their main website metrics. Well in Google Analytics it's Simple! Just create a subfolder on your web server and put the content you want to track in there. Make sure it has the main website GA tracking code in place before the closing tag. Now in GA create a profile for an existing domain, and then select edit. Now use the filter option to reference only the sub-folder in question. (ie; www.yourdomain.com/ebrochure) Within 24 hours you'll have a nice clean set of reports that will let you get into the detail quickly!

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08 Feb

Posted by airtimeandy

Google have undertaken an eye-tracking study of 34 users which shows that the majority of people find what they are looking for using the top two results on the first page. The study was carried out to help with their Universal search model, but interestingly the sponsored listings only showed to the right of the search results, and their own eye tracking showed minimal user interaction. As an agency that performs PPC campaigns for a number of clients we'd be real interested to see a full eye tracking study showing the impact of sponsored listings in different positions. Of course we understand that relevancy will impact the results, and our analytical data tells us something about the CTR of different positions, but all the same it would be good to see something from Google. H...

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