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03 May

Posted by Roger Martin

When thinking about an upgrade to Magento 2 it is important to understand what is involved and what advantages upgrading to Magento 2 actually offers. The expected landrush to upgrade to Magento 2 through 2016 and early 2017 has not materialised. The current thinking is that it will happen through Q3 of 2017, as the platform reaches full stability and the developer community has enough experience to manage the upgrades successfully and in an economically viable manner. The Magento platform has always been promoted as the most flexible ecommerce platform in the world, accessible to all due to its foundations as an open source project. Whilst this has been a major strength, the process of moving towards Magento 2 and the focus by the new owners to grow the Enterprise channel and ac...

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28 Apr

Posted by Emma Stewart

Email marketing is one of the most cost-effective tactics for driving customer engagement, sales and retention. It’s also the preferred communication channel for consumers, with 77% of consumers saying that they prefer to receive permission-based marketing communication via the channel, according to a study by ExactTarget. Here at Star Digital, we’re constantly being asked what is the best email marketing software. While there’s no single solution that fits all requirements, there are some great email marketing solutions that allow you to manage and segment your contacts, create custom email templates and view a suite of insightful reporting that you can use to optimise campaigns. Our resident email expert, Hannah, put SendGrid to the test against IBM Marketing Cloud, to see...

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21 Apr

Posted by Brendan Gilbert

Goal tracking on Google Analytics is a vital element for any online commerce business. Through measuring the effectiveness of your site in gaining conversions, marketing teams can see what content converts and what elements need improving. For Magento websites, this goal tracking process is relatively easy to complete. All you need is a google Analytics account, access to your Magento admin area and access to either the html code or a developer. Here’s our simple 3 step guide to setting up Goal Tracking on a Magento site: 1. Add Google Analytics Tracking code to your site The first step in implementing any goal tracking on your site is to add the Google Analytics tracking code generated for your Google Analytics profile. All you need to do is add your Analytics account ID ...

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18 Apr

Posted by Brendan Gilbert

Upgrade from Magento Enterprise now and get 6 months FREE Shopify Plus licensing. With Magento 1.x end of life scheduled in 2018, customers on Magento 1.x will be forced to decide whether to upgrade to 2.x over the next 12 months. After 2018, Magento 1.x Community and Enterprise customers will no longer receive support, patches or upgrades, so now is the perfect time to consider Shopify Plus. Until the end of June, Shopify Plus is offering 6 months FREE on a two-year contract and help with data migration up to 500k SKUs and 1 million customers*. There is no doubt that Magento is the king of on-premise eCommerce.  Built specifically for developers, it offers tremendous flexibility and extensibility. But SaaS is changing the world, and eCommerce is no exception. Many retailers a...

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30 Mar

Posted by Brendan Gilbert

Star Digital, a Northampton-based digital commerce agency have a proud history of supporting the development of young people in the workplace through apprenticeships and internships. Many apprentices who start with Star Digital move into permanent positions having spent a year learning relevant skills actually working on client projects. For one of our past apprentices, Callum Roper, this route has proved highly successful in a short space of time. Callum is now Star Digital’s Lead Developer, supervising a team of eight web developers. Callum’s journey with Star Digital started back in October 2012, when he joined as an apprentice from 3AAA in Bedford. Initially, Callum began his apprenticeship building emails and Pageflip brochures whilst learning the intricacies and ap...

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23 Mar

Posted by Brendan Gilbert

Shopify Plus is an extended enterprise level commerce application that has been designed to make it simpler to sell online and in person. In February of 2017 Star Digital became one of the first Shopify Plus partners in the UK and we are looking forward to developing our Connector Plus agnostic systems integration software to open up this platform to larger and more complex merchant requirements. Whether you are looking to sell a million a year or a million a day, Shopify Plus is built to make delivery of those goals as low maintenance and cost efficient as possible. With over 2,500 clients using the Shopify Plus, Shopify  is focussed on high growth, high volume merchants who don't want the added complexity of ongoing hosting and maintenance charges - particularly software patching...

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22 Mar

Posted by Shelley Wood

Shopify Plus, today 9th March 2017, launched their B2B commerce solution for the Shopify Plus channel called 'Wholesale Channel'. This all new channel can easily be added to Shopify Plus builds in the admin section at no extra cost and takes the Shopify Plus omni-channel commerce solution to new heights for enterprise level merchants. The software is designed to sync with an online store's customers, products, and collections to allow Shopify Plus merchants to easily sell to their wholesale customers. Once installed, Wholesale Channel creates a password protected wholesale store. Merchants can then invite buyers to purchase their products at their assigned wholesale price. Merchants can customise prices offered to wholesale/trade buyers by: Setting percentage-based disco...

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20 Mar

Posted by Roger Martin

Star Digital have been named as the latest digital commerce agency in the UK to achieve Shopify Plus Partner status. Star Digital decided to join the fast growing platform after a lengthy period of due diligence and research involving their design and developer teams. Star Digital were very impressed with the Shopify Plus platform, the partner channel and support, alongside the rapid growth of the platform. The ease of use and speed at which the team could set up fully functioning stores was impressive when compared to other platforms. Shopify Plus is now a credible alternative to Magento Roger Martin, CEO at Star Digital said "We have been partners to Magento since 2009, but for the last 12 months we have had to look at alternative offerings as the Magento 2 product launch has not...

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18 Mar

Posted by Roger Martin

Content marketing is a key digital marketing discipline, and is a subject that is being talked about a lot in 2017, and a lot of our clients are asking what is content marketing? Well, the term 'content marketing' has been a trending topic in digital marketing circles for a few years now, and the actual discipline emerged several years ago when savvy digital marketers realised it was a key to performing better in SEO rankings on the Google search engine. The Content Marketing Institute (yep, it has its own Institute!) defined content marketing as; "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." ...

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09 Mar

Posted by Roger Martin

The Importance of landing pages: You’ve painstakingly built your paid advertising campaign so it matches your website’s content. You’ve researched all your keywords including keywords across your ad copy. You’ve even set bids to ensure your perfectly worded ads can appear at the top of the results pages. You even know the exact audience you are targeting and the type of information they are looking for. You’ve spent the time constructing a campaign that you hope is going to drive conversions on your website. A website that has had the same level of detailed attention as your brand-new advertising campaign. But, you’ve started the campaign and click costs and ad positions aren’t as good as they could be. The key could be your use of Landing pages to increase your Adwo...

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08 Mar

Posted by Roger Martin

To celebrate International Women’s Day, we decided to profile the amazing women that work here at Star Digital.   Andrea Director For the past 11 years I have been running Star Digital with my husband Roger. Running a SME has not been easy, but the lessons it has taught me about business and people have been invaluable. I have learnt to identify times when I need to use my head over my heart, but just as crucially when to ‘follow my gut feeling’. My family mean everything to me. I have three children who do a great job in keeping me motivated but grounded. I can only hope that Roger and I have provided them with solid morals, a good work ethic and the tools to enjoy whatever route they take through life. I never underestimate the power of a kind act, and try to suppor...

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06 Mar

Posted by Roger Martin

Magento 2 training for free has been announced by the Magento U team to help ease the transition from Magento 1 to the new Magento 2 platform for both merchants and developers Four courses have been made available on Magento U – Fundamentals of Magento 2, Core Principles of Magento 2, Managing your Magento Store and Responsive Web Design (RWD) in Magento 2. The courses are all based on Magento Community Edition v2.1.0, which as we discussed in our Magento 2 Reflections blog post, was not the most stable platform. Version updates since the launch of the training could mean some of the elements talked about in the courses may have changed slightly. Those interested in these courses best hurry though, as the courses are only available free of charge until the 31st March. This o...

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