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31 Oct

Posted by Ella Garfield

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Know who your competitors are. This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

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19 Oct

Posted by Ella Garfield

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Regular Social Posting Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interactin...

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17 Oct

Posted by Emma Stewart

With 90% of households in the UK having access to the internet, the threat of online fraud and identification theft should not be taken lightly. That’s why Google are stepping up their online security measures. Earlier this year, Google’s Product Manager of the Chrome Security team announced they would be marking non-HTTPS webpages as “Non Secure” when a user enters data into a HTTP field or when browsing a HTTP site in incognito mode. That’s in addition to the original warning for when websites collect passwords and credit card details on HTTP. Google have said that they won’t be stopping there. They plan to eventually show the “Not Secure” warning for all HTTP pages, even outside of incognito mode. Aside from the obvious poor user experience resulting from the...

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10 Oct

Posted by Ella Garfield

Social media is one of the most popular platforms to date. With over 2.8 billion people in the world using social media, it’s the one of the most effective places to target your audience. Whether it’s promoting your brand, product or services, social media campaigns are definitely an effective way to connect with others. A successful social media campaign is able to engage, inform, inspire and increase brand awareness. Find some of our favourite social media campaigns from 2017 below.   Humorous   Ted Baker launched a selection of videos for their Spring/Summer marketing campaign on social media platforms such as Twitter and Instagram. The campaign focused on a comedy sitcom featuring a fictional family hiding a heap of secrets called ‘Keeping up with the ...

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28 Sep

Posted by Ella Garfield

Our new website is live and we couldn’t be happier! Our talented team have been working extremely hard to reposition the Star Digital brand and produce a new website that demonstrates our creative web design and development skills and our digital marketing prowess. The ‘Commerce Collective’ The new site focuses on our repositioning to a ‘Digital Commerce Agency’. As eCommerce experts, we believe it is important for us to exhibit our digital commerce abilities throughout the site. Our talented graphic and UX designers have crafted a unique brand logo that portrays our individuality in the eCommerce industry and a first-class user experience to go with it. The ‘Commerce Collective’ combines the disciplines that are vital in today’s world of eCommerce into an ...

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25 Sep

Posted by Emma Stewart

 We’re delighted to announce that we’ve been named as an eCommerce Developer of the Year finalist at this year’s Digital Entrepreneur awards – and as a Digital Commerce Agency, we couldn’t be happier! The Digital Entrepreneur celebrates the ‘cream of the crop’ in online entrepreneurialism, recognising digital innovation and excellence in our industry. Previous winners of the prestigious awards include online fashion giant, Missguided, leading mobile health app, Push Doctor, and the UK’s finest online whisky specialist, Master of Malt. Sponsored by UK Fast, the awards celebrate the ever-evolving digital landscape and recognises talent of those who work behind the scenes to continually push the boundaries in our industry. And our eCommerce developers do just tha...

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14 Sep

Posted by Emma Stewart

Unless you’ve been hiding beneath a rock for the past 6 months, you’ve probably heard a lot of talk about the arrival of GDPR. But what exactly is the GDPR and how will the new legislation affect B2B marketers? Here’s the full lowdown on GDPR for B2B Marketers… GDPR for B2B Marketers What is GDPR?  The General Data Protection Regulation, also known as ‘GDPR’ for short, is a piece of EU law that will be enforced across Europe to improve the rights of consumers and their personal data. The new regulation imposes laws around how organisations collect, process and secure the personal data of consumers. According the Information Commissioner’s Office (ICO), GDPR is about driving accountability within an organisation and building a company-wide “culture of privac...

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11 Sep

Posted by Emma Stewart

Email marketing is a highly effective way to reach your target audience. Although, it isn’t just about sending an occasional bulk email to attract your customers. It is important that you segment your email list thoroughly to improve the effectiveness of your campaigns. Personalised emails deliver 6x higher transaction rates, but 70% of brands fail to use them. MailChimp measured data from their users who use segmented lists and discovered that segmented campaigns had open rates that were 14.37% higher than non-segmented campaigns. Many organisations simply don’t understand the impact effective segmentation can have on their email performance. So, brands continue to send irrelevant messages to their entire fan base and wonder why their conversion rates are less than desired! ...

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31 Aug

Posted by Ella Garfield

The key to writing good product descriptions is to ensure that both Google and your customers can understand them. Product descriptions need to successfully sell your products so it is important that you create product copy that will persuade potential customers to purchase what you are offering. Does your product copy entice your audience to buy or enquire about a specific product? Kissmetrics suggests product descriptions are a main reason a user may, or may not purchase an item. What a user reads about the product, influences whether or not she will buy. Therefore it is important to make sure all relevant information is included in the online product copy. Lets have a look at some useful tips on writing effective product descriptions: Define your audience To describe...

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29 Aug

Posted by Ella Garfield

With the rise of smart phones, it has become more important than ever to have a mobile-friendly website that can be easily accessible on all devices. Mobile devices are becoming the preferred method of Internet access with over 51% of web traffic coming from a smartphone and only 43% of traffic from a desktop or laptop. It is essential that websites are to be optimised for mobile, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices. More than likely, you have probably come across websites whilst browsing on your mobile that are not mobile-friendly, and understand the frustration this can cause. It is better for SEO Google will penalize websites that are not mobile-friendly and prioritise those that are. This means ...

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24 Aug

Posted by Ella Garfield

Content marketing is essential for all organisations wanting to successfully attract an audience. Although it is just as important to have quality content that viewers can engage with. Content marketing involves the creation of online material such as videos, blog posts, social media posts and podcasts, amongst others. You can read our blog post on Getting Started with Content Marketing for more info. According to the Content Marketing Institute, 89% of B2B companies rely on creating content marketing to build their brand and attract their audience. Below are 5 tips for producing effective content: Know your audience It is important to understand what your target audiences are looking for and what they are interested in otherwise you won’t attract the right people. Ta...

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22 Aug

Posted by Ella Garfield

The online marketing sphere is ever evolving and one of the most strived for things for any business. It’s all well and good marketing to the masses, but how many of them hold true purchase intention? This is where the power of retargeting comes in. Remarketing (as referred to by Google) enables businesses to strategically advertise to users who have previously shown an interest or interacted with you online. Sounds good right? But what actually is it? Strictly put, retargeting allows you to display online banner advertisements to users who have previously interacted with your site. Users may have visited your site, clicked around, maybe even attempted to add to basket, or signup to a service, but didn’t proceed to the next stage. Setting up a retargeting campaign means you ca...

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