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Take a look at what we have been talking about

05 Nov

Posted by Roger Martin

We've just finished a project with our friends from CIC for the well known Caterham company, manufacturers of quality fireplaces normally, but in this case for their very high quality granite kitchen worktops business. Basically they needed a nice website to showcase the different types of granite available to their customers, so we provided a CMS solution in Joomla that uses the Yoo Tools plugin with some mods to make for a fluid user experience. But it didn't stop there. The client wanted a nifty estimating system for reps on the road and third party distributors to use. For the front end we created a login area where they can go and create full blown estimates. The layout again controlled by a modified Yoo Tools set up, this time with a neat javascript accordian so that each st...

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04 Nov

Posted by Roger Martin

Well we said we would get into app development. it's a natural progression for us as digital marketers and web developers. James Bache, who looks after the Page Flip brand over here at STAR Digital hooked up with Xerox, one of his clients to produce an app for MK Electric, part of the Honeywell group of companies. The goal, to produce an app that allowed Distributors to search and view tech spec for their quite frankly enormous product range using an iPhone or iPad. James got under the bonnet of Xcode with the developers and they produced a great looking, smooth functioning app and got it listed on the app store. Whole process start to finish, 3 months. Done. Since then we've started work on quite a few more, and the next one to launch is actually part of a Chinese initi...

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04 Nov

Posted by Roger Martin

You may or may not know Mike Nash, author of the Health & Wellness book Aggressive Health, but this guy is a bit of a personality in the wellness world, and walks the talk. We've been working with Mike for a few years now helping him with his digital strategy, and his ecommerce. Until recently he was using ePages, which in fairness was a great estore package for its day (3 yrs ago) but since we've started working with Magento, we've been transferring clients across at the earliest opportunity. Well anyway, I had a chat with mike and mentioned this Magento thing, and he said 'OK, sounds interesting' can you do me a demo? Knowing that Mike likes to 'get under the bonnet' I said 'I'll go one better, I'll put you a complete install on one our servers for you to play with'. Well Mi...

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04 Nov

Posted by Roger Martin

Wow. My last post was in June when we moved the the Old Schoolhouse in Castle Ashby! I don't feel like we've been able to look up since then as we've been working like mad on the redesign and development of the Fellows website. This one was not for the faint hearted, we had from early July until mid October to completely rebuild the site from the ground up in Joomla with direct integration to Microsoft Dynamics NAV and SQL Server. I think its fair to say that we are hugely impressed with what we've achieved, but we are knackered as well! Big ups go out to Andrew Matthews head of design over here for the stunning CSS and AJAX implementations, and the feedback from users has been awesome. The guys at Evo Soft looked after the NAV development on the local side, nice guys. So...

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20 Jul

Posted by Roger Martin

We've moved about a mile up the road from our beautiful barn at Parkhill to The Old Schoolhouse in Castle Ashby. We were bursting at the seams and it seemed the time was right. Below a photo of some of the team, including Banjo the dog! Our 12 week old 'company dog'. If you're in the area come an visit for a cup of tea and a stroll around the gardens. A wonderful place for creative thinking!

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21 Mar

Posted by rogerm

Direct mail is dead? I keep hearing this, but I also look at stats from various campaigns and see that a combination of direct mail and email seems to get the best results. In fact with the overall drop in direct mail and the exponential increase in email we could argue that cut through and conversion of well thought out highly personalised direct mail could result in improved conversions in the coming year. However, as the economic outlook continues to be uncertain for the UK I fear a number of companies will cut back their direct mail in favour of cheaper alternatives such as email and add to their overall woes. It all comes back to multiple channel marketing. You need a good mix, and swapping your DM for email isn't likely to cut it. We've met with some very bright companies...

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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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18 Nov

Posted by rogerm

There is a newly passed amendment to the UK Companies Act means that any UK company has now, by law, to include the following information in their email footers (this means general email not e-mail marketing although best practice would suggest inclusion): Your company name Your registration number and registered address (if registered)* Your place of registration (e.g. England and Wales) *it is not sufficient to just include a vaild address, it must be your registered address.

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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15 Oct

Posted by rogerm

It's interesting how a 'credit crunch' or 'recession' in the economy affects the way companies do business. One frustrating symptom was the increased amount of cold calling that went on during Q2 and 3 as sales managers tried to achieve targets. What a pain, and how frustrating for the poor people who had to perform it. Then there was the DIY Digital marketing wave... A huge increase in badly put together, poorly executed email campaigns. the SaaS Email providers made some money, but the upshot is that a lot of companies became quickly dissillusioned with the concept and struck it off the list of marketing tactics. And of course, the saviour of the credit crunch, Google Adwords. Free money off vouchers have been flying around in virtually every publication that hits the d...

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22 Sep

Posted by airtimeandy

As an agency we receive a lot of speculative B2B email but the one below takes the biscuit. The warning. Always check your data lists before sending as you can do yourself a lot of harm. As these guys have done. We won't be recommending them to any of our clients! [caption id="attachment_349" align="aligncenter" width="430"] How to annoy your prospects with incorrect targeting. They actually sent this out to agencies![/caption]

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11 Sep

Posted by rogerm

Interesting to see that Google have modified their search form enlarging the box and the font to about 130% of the original size. At first glance it looks a bit odd if you are a regular user, and you instincively check to see if your browser has inadvertantly been set to a higher percentage view as everything below it remains as it was. However, I guess it will be a usability and accessibility plus and help to reduce the number of typos, or will it? http://www.google.com

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