With the rise of smart phones, it has become more important than ever to have a mobile-friendly website that can be easily accessible on all devices. Mobile devices are becoming the preferred method of Internet access with over 51% of web traffic coming from a smartphone and only 43% of traffic from a desktop or laptop.
It is essential that websites are to be optimised for mobile, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices. More than likely, you have probably come across websites whilst browsing on your mobile that are not mobile-friendly, and understand the frustration this can cause.
It is better for SEO
Google will penalize websites that are not mobile-friendly and prioritise those that are. This means that Google will recognize if a site isn’t mobile friendly and will rank the website at a low result due to the mobile responsiveness which can affect the search visibility of the website.
Having a mobile friendly website is an important factor in determining your ranking potential as there are an increasing amount of mobile users that are utilizing search engines frequently to find products, services, and general information.
Users are more likely to click through to links at the top of Google’s search results and having an unresponsive website could see you steadily slipping down the search page rankings.
A responsive website enables businesses to reach potential customers 24/7 and it means they can stay highly ranked on Google when it comes to mobile searches. For more info on the impact of SEO on your website, read our 5 tips to boost your website ranking.
It offers a better user experience
Delivering a mobile-friendly website will provide a much better overall experience to the site’s users and visitors.
As an increased number of customers are using their mobile devices to access the Internet on the go, it is important that the user experience is simple for them. In fact, 83% of mobile users say that a seamless experience across all devices is very important.
Easy visibility, fast loading content and simple navigation from each web page is important for users so they can successfully browse and shop whilst on mobile devices. If a site is well optimized for mobile, this can ultimately increase your number of conversions. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
It is predicted that UK consumers are to spend £53.6bn a year using smartphones and tablets by 2024!
Without having a highly optimized website for mobile devices, you are not likely going to be able to provide an excellent all around experience which is likely to reflect in the number of bounces you have on your website. 61% of users are unlikely to return to a mobile site they had trouble accessing it and 40% will visit a competitor’s site instead.
As there are so many different screen sizes that people use from mobile phones to tablets, it is important to provide them a responsive theme that is going to properly adjust based on the size of screen they are using at the time. Otherwise, it will make it hard for users to navigate round, causing you to have poor statistical numbers that will negatively impact your website performance and ultimately your rankings.
It will decrease bounce rates
An increase of bounce rates can occur if a website is not mobile-friendly and a user is attempting to view the site on a handheld device. The majority of the time, the web page will be slow to load which causes the user to click off the page immediately and not visit any other pages on the site.
Visitors will be less likely to stay on a site if they have to pinch and zoom or squint at unreadable text, or worse yet if it runs flash or anything that requires add-ons to display in a browser. When a website is responsive, the number of bounce rates will decrease because the user will be satisfied with the experience and will move around other pages on the site.
You can read our blog post on how to successfully ensure your website is mobile-friendly.
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