February 9, 2022

What do digital marketing agencies actually do?

Digital marketing agencies. That’s us. As a marketing agency in Northampton we market things digitally here at home in Northampton, down the motorway in Milton Keynes, and all over the UK. But what exactly do we do? And how do we do it?

These are questions we get a lot. Because there’s a lot of us. And we’re all singing from different hymn sheets. So, let’s take a second to clear it up for you. This is what digital marketing agencies are, what we do, and why you should think about working with one.

But first, let’s begin at the beginning.

What is digital marketing?

If you want to know what digital marketing agencies do, you might want to figure out what digital marketing is first.

In its simplest sense, digital marketing is the promotion of businesses and brands using online forms of communication.

For example, every time Instagram shows you something you don’t follow, it’s promoted content. Promoted content is part of social media advertising campaigns. And social media advertising is a form of digital marketing.

Now take that example and apply it to everything digital in your day-to-day life. It’s the search engine result pages Google throws up every time you type something in. It’s every email that lands in your inbox, whether it’s a two-for-Tuesdays deal or a ‘sign this petition’ call for help.

Okay, so what’s a digital marketing agency?

If you’re running a business, or building a brand, you’ll have a lot of plates to spin. But just because you’re conducting a concert, doesn’t mean you can play every instrument.

Digital marketing agencies are the string section of your orchestra. We’re the workhorse that colours your brand in wonderful ways and makes it accessible to a mass audience like a melody.

Building businesses means you’ll need to be a Jack of all Trades. And that’s fine. But digital marketing agencies are experts. We know how to spread your brand’s story and grow your business digitally, and we’ve got specialists for all the tools you’ll need.

And what does a digital marketing agency actually do?

How long is a piece of string? As digital marketing and ecommerce evolves, so do the strings to our bow.

There’s pay-per-click (PPC) ads, search engine optimisation (SEO) and social media marketing. And there’s content and copywriting, email campaigns, and motion graphics.

So, anything digital, we can do. But that’s not all digital marketing agencies spend their time on.

At Star Digital, we’re not just marketers, we’re strategists. We take pride in doing digital marketing differently.

We dig into your business and brand like it’s our dinner. We find all the flavours and ingredients, and we figure out what you want to achieve. Through research, analysis, and as many meetings as you need, we pull together a fully tailored long-term strategy using our tried-and-tested SOSTAC approach.

SOSTAC stands for situational analysis, objectives, strategy, tactics, action, and control. It allows us to refine and rethink your digital marketing to achieve your KPI’s quickly and efficiently.You can learn more about our approach in our blog here.

We’ll always report on our results, and tinker with our strategies until their fine-tuned for success. The digital marketing landscape is always changing, so we make sure you evolve with it. You won’t have to worry about keeping up with trends, we do our homework, so you don’t have to.

So, why should I work with a digital marketing agency?

Hold on a second, just take a moment to ask yourself these two questions:

  1. Do you want to grow your business?
  2. Do you want to build a global brand?

If you’ve answered yes to the above, that’s all the reasoning you need. But we know it’s not always that easy, so here’s a few more reasons why.

Digital marketing agencies can and will enhance your efficiencies. You’ll buy back your time and your energy, so you can focus your efforts on other areas of your business that need your expertise.

You’ll get to work with experts who eat, sleep, and breathe the digital world. We’re digital natives, and we’re always adapting so you don’t have to. We’ll work with your existing strategies, tinker and tailor them to achieve your goals, and drive home results.

And we’ll take your business into our arms and help build a brand. We won’t just do that though; we’ll share it with the world too. You’ll gain exposure and create meaningful relationships with existing customers and brand new ones, too.

We could ramble on all day about working with digital marketing agencies like us. But why not pick up the phone, or drop us a message, and we can find out all about your ambitions and goals. Because at Star Digital, we do digital marketing differently.