A fast growing multi-award winning UK brand recently given the Queen's Award for Enterprise for International Trade, Bambino Mis supply their innovative range of reusable nappies and associated baby products to large retailers, Amazon and direct to consumers globally, via their online ecommerce platform in over 50 countries..
Bambino Mio had been a Magento user for many years, and in 2017 made the move to Magento 2. This upgrade was fraught with technical issues as the Magento 2 platform struggled to provide the levels of stability required.
Star Digital consulted with the client and it was recommended to move the multilingual international online business to Shopify Plus with extension stores and a custom API integration to MS Dynamics NAV for order processing and stock/pricing controls.
The client wanted to make sure that the chosen platform would make it easy for their in-house digital team to take over complete day to day management of the web stores from their UK head office, controlling all of the merchandising, promotions, marketing automation and technical SEO.
The client had an immovable deadline for project delivery linked to a major product launch, and the project was scoped to be delivered in 14 weeks end to end.
Project Strategy and Approach
When working with Shopify Plus, the Star Digital team consulted with the clients in-house creatives throughout the deign process to ensure that the UI would translate seamlessly into the Shopify envoronment.
We then consulted with the 3rd party NAV engineers, and the teams at Global E and Ometria to ensure we were all fully briefed on the 3rd party connectivity, marketing and shipping automation requirements.
A project manager was appointed in both teams and the project was added to the Star Digital Asana system to provide an agile scrum based approach to the work. Weekly sprints were put together and the project was worked on as time and materials to an overall budget fully tracked using Harvest.
Agreed candidates were pulled from backlog into sprint and then sent for UAT at the client end, weekly project calls ensured that the UAT findings and upcoming candidates were properly identified. Any blockers were fully discussed and next steps agreed. All interim communications took place across a dedicated Slack channel.
The resultant Shopify Plus environment was delivered on time and within 10% of original budget with minimal de-scoping. It includes 9 extension stores to deliver a number of International stores in different languages, alongside a rest of world store that is linked to Global E, allowing Bambino Mio to easily ship products globally at the best possible price point and lead time.
Ometria was installed via a Shopify app to handle marketing automation across the platform with the Star Digital team working directly with the Ometria team to configure and deploy the numerous automations. In addition a number of programmes were developed by our back end team to link the MS Dynamics NAV process to Shopify Plus in real time.
Star Digital provided on-site client training on how to use the Shopify Plus platform as part of the delivery scope and the client team is now fully up and running managing the environment on a day to basis.
Results have been impressive with direct to consumer orders doubling, and the average basket size also increasing in excess of 50%. The advantages that Global E have provided through the truly international checkout and localised payment options has helped the international order volumes to grow quickly.
The total cost of ownership has been reduced significantly, even when taking into account Shopify Plus licensing fees, as there are no longer any hosting costs or patching/upgrade fees. The removal of technical debt and bug fixing allows the client to budget for their ecommerce business accurately, and plan future candidates for release into the system in a properly planned manner.
“Star Digital are a great and dynamic agency providing us with excellent ideas, support and can adapt to our needs as a fast changing business.”
Joreen Singh / Bambino Mio