Guava & Gold is a luxury bath and body range with the aim to transport you to a moment of sheer bliss that can be revisited again and again. With ethically sourced botanicals and fully recyclable bottles and packing, Guava & Gold’s ethical approach always puts the environment at the forefront.
Guava & Gold reached out to Star Digital to create a vibrant, fresh website that really reflected the brand. This meant creating a website that reflected the essence of luxury found in the Guava and Gold product range. Shopify was the chosen e-commerce platform for the website due to its innovative interface and ease-of-use enabling the Guava & Gold team to do maintain the web site without the need for costly developers.
Project Strategy and Approach
With each fragrance of the product range created with a theme to invigorate the senses, Star Digital worked closely with the client to create a picturesque design which showcased the lush product range clearly.
These designs covered the homepage, about us page, account page and product pages before Star Digital moved on to the build stage. Putting our ‘customer hat’ on we quickly established typical user journeys and identified potential pain points for the customer which would discourage potential purchases.
To increase consumer confidence and encourage customers to convert, a promotional video was added to the homepage combined with a review carousel which highlighted what customers think of the product range.
Star Digital also worked closely with a 3rd party to integrate all orders and ensure all shipping options were correct once orders started to come through.
The Guava & Gold went live on the Shopify platform in 2020. The big, bold banner on the homepage is used as a news bulletin to showcase the product range and the latest businesses news.
The website now provides a solid foundation for Guava & Gold to grow the brand in 2020 with Star Digital right behind them to help them on their journey by providing ongoing digital marketing services to support the brand as it grows in the luxury body care space.
"Delighted with the new Guava & Gold website! It showcases the vibrant, tropical holiday-inspired nature of our luxury bath and body collection beautifully and, after just a few weeks, we've already seen a big increase in visitors to it. Just what we wanted - thank you!"
Clare Price - Guava & Gold
GUAVA & GOLD
Guava & Gold is a luxury bath and body brand. Each fragrance has been created with a different theme to invigorate the senses and make your day better. With ethically sourced botanicals and fully recyclable bottles and packing, Guava & Gold’s ethical approach always puts the environment at the forefront.
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