Raw Perfection is the group owned by Mike Nash, a renowned health foods and supplements expert based in the UK and trading globally.
Creation of a multi-storefront solution for this innovative raw foods direct to consumer online retailer using Magento 2.
Project Strategy and Approach
Raw Perfection had an established Magento 1 store in Aggressive Health and needed to look at updating to Magento 2 and then creating additional storefronts to service a franchise model for some other well known names in the industry.
Star Digital were tasked with investigating and delivering a strategy for delivering the multi-storefront solution with extended reporting on margins and stock per store, as well as an integration to their 3PL provider for all direct to consumer shipments per storefront.
The Magento 2 upgrade was fast tracked for the core storefront using the Ultimo theme with some modifications. The Magento development team then created new modules to extend the product views and reporting sections in Magento to provide franchisee pricing and margin calculations. This allowed the system to auto generate restocking and franchisee billing reports on a daily basis.
Further branded storefronts were then added by the Magento front end developers to service the franchise brands and allow them to offer a complete or partial inventory of Raw Perfections product range direct to their customers and subscribers.
The new Magento 2 architecture runs faster and more efficiently than the previous platform and the use of the Ultimo theme mean that the team at Raw Perfection can make a lot of the required changes without the intervention of developers.
The multi-storefront approach for franchises has given the business a new outlet opportunity to drive further growth and awareness of their products globally.