Roadchef is one of the country’s dependable motorway services offering not only a break from the monotony of driving but a meeting place for those on their travels. Offering a wide range of services from well-known restaurants chains such as McDonalds to petrol stations along a multitude of different British motorways.
Roadchef entrusted Star Digital with creating and implementing and on-page and technical SEO strategy to increase traffic to their website and to increase Roadchef's overall search visibility online. In addition, Roadchef were looking to take their website to the next level, improve overall design and usability but also wanted to ensure it was not only seen, but had strong visibility against the competition.
With Google rankings being almost currency in the Digital Marketing Space, we knew the importance of ensure the SEO of the website was a significant contributor to brand awareness and driving traffic. Following on from this, the challenge was to then offer the most relevant user experience. Our approach was to look at the current performance of the website from a user perspective and identify the pain points that users would experience. Star Digital also implemented the below:
If you need a Digital Marketing Agency to help you build web sites or improve results on your current web assets through increased impressions using digital advertising, retention list building, technical SEO or better UI to drive higher conversions we have the right people to help you get there.
