Star Catering Supplies Ltd is a well-established food-service specialist firm currently operating from two sites located in Walthamstow, East of London and Brighton.
With a 1500 product portfolio and a delivery fleet serving a large section of England they needed a premium online B2B ecommerce experience to help reduce operational overheads.
Star Catering had a legacy web site that was static in nature and not mobile responsive.
They needed a digital agency to help them create an all new web platform fully linked to their back-office MS Dynamics NAV platform to enable them to showcase their complete product portfolio online and allow their members to place and pay for orders for collection or delivery with ease.
Project Strategy and Approach
The team at Star Digital consulted with the senior management team at Star Catering to determine the exact requirements for the platform. They then created a functional specification that was shared with department team heads and the 3rd party NAV developers.
The Star Digital team then spent time with the various departments observing the operational processes from the telesales centre, through to the front order desk, the warehouse and the shipping department and collection points to gain a full understanding of the operation.
Magento Open Source was chosen as the technology stack for the project as it allowed for addition of significant and complex modifications to support the following key operational requirements of the client;
NAV connectivity for;
o Dual pricing for collection or delivery
o Tiered Pricing
o Customer Specific Pricing
o Customer Management
o Shipping Slots by Postcode Area,
o Order management
Back office enhancements to include;
o Credit Balance
o Outstanding Invoices
o Online Payments
o Regular Items List
o Quick Order by SKU
The solution includes two separate storefronts, one for the London warehouse and one for Brighton. Each storefront is fed by a different NAV entity and had to be programmed accordingly.
A class leading B2B ecommerce solution that has reduced operational friction, presented their product offering and real time stock availability to clients and enabled ordering from anywhere on any device for click and collect or delivery.
With a real time integration to MS Dynamics NAV to ensure that all inventory, pricing and customer information is correct the new Magento system has given Star Catering a professional online presence to appeal to new clients and old alike.