Northampton Leisure Trust operates a number of facilities under the Trilogy brand in partnership with Northampton Borough Council, Duston Parish Council, Northampton General Hospital and University of Northampton to provide active lifestyles in Northampton. Trilogy also wanted to appeal to their 55+ membership as this was seen as a gap in the market.
Keen to position Trilogy Leisure of being more than just a gym due to their excellent offerings that go well beyond just a standard gym such as fitness classes, swimming, racket sports and cinema, Trilogy tasks Star Digital with increasing gym sign up and increasing their brand awareness.
Star Digital work with Trilogy Leisure to identify key channels that would help them to achieve their overall objectives. Google Ads, and social media marketing (Facebook & Instagram) were the channels of choice. See below on how we set out our approach:
Google Ads:
Facebook & Instagram
To ensure constant results Star Digital implemented A/B testing on a weekly basis.
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