Google Mobile First Roll Out

Google Mobile

Google Mobile First Roll Out

29th March 2018 by Roger Martin

Google Mobile First Roll Out

29th March 2018 by Roger Martin

google mobile first

Mobile First – what is it?

Google are rolling out a new mobile first index to respond to changes in user behaviour. With more searches being carried out on mobiles than desktops in many countries, including Japan and the US, this change reflects Google’s mission of connecting people with what they are looking for in the exact moment and where they are looking for it.

Right now, Google builds its index (the database it serves search results from) by crawling and processing webpage URLS. Its ‘Googlebot’ spider, or robot, crawls both desktop and mobile versions, with an 80/20 split in favour of desktop.

Mobile first indexing means that indexing will be based on the mobile version of a website. This version will be the starting point for what Google includes in the search results and will determine page rankings, even for listings that are shown to users searching on a desktop.

If your site doesn’t have a mobile version, your desktop site will still appear in the results, but not having a mobile site may negatively affect your rankings.

What does Mobile First mean for you?

Firstly, there’s no need to panic. This is a slow roll out that may take a couple of years to complete. In fact, if you can answer Yes to these questions, you’re pretty much there:

  • Is your website responsive? Does its design respond to different devices so that it’s easy to read and navigate without needing to resize or scroll?
  • Is your mobile version verified as a separate property in Google Search Console? This allows Google to crawl and index it.
  • Does your mobile site deliver a great user experience? Is the content well-curated and easily accessible?

Want to find out more? Give our friendly team a shout to chat about our responsive web design and SEO services. You can call us on 01604 696385 or email us at

Our New Site is Now Live!

Our new website is live and we couldn’t be happier! Our talented team have been working extremely hard to reposition the Star Digital brand and produce a new website that demonstrates our creative web design and development skills and our digital marketing prowess. Star Digital New Website Now Live

The ‘Commerce Collective’

The new site focuses on our repositioning to a ‘Digital Commerce Agency’. As eCommerce experts, we believe it is important for us to exhibit our digital commerce abilities throughout the site. Our talented graphic and UX designers have crafted a unique brand logo that portrays our individuality in the eCommerce industry and a first-class user experience to go with it. The ‘Commerce Collective’ combines the disciplines that are vital in today’s world of eCommerce into an easy to understand ‘collection’. Connected Commerce is agnostic meaning that clients are not locked into a single eCommerce platform, and can run their digital commerce across multiple commerce platforms (including ERP and CRM systems) and geographic areas with ease. The team have many years experience in building numerous eCommerce platform solutions using Magento and ShopifyPlus. Communicated Commerce focuses on our expertise in email automation software such as SendGrid, Bronto and IBM Marketing Cloud API’s. The Communicated services include managing designs, messaging, delivery of email marketing campaigns utilising a seamless integration between web applications and email marketing systems. The Curated Commerce programme includes content and SEO marketing tactics, landing page campaign design, build and measurement, PPC management and strategic digital commerce consultancy. Being experts in SEO management, Google AdWords and social media management, we can ensure outstanding results. Our Creative Commerce offering allows our talented design team to implement innovative concepts and ideas and turn it into a digital commerce solution. By understanding the importance of user experience and interfaces across desktop and mobile, we are able to create highly effective digital experience and designs. Together, the Commerce package delivers growth for eCommerce businesses.

So, what’s changed?

Our aim was to create a responsive site in which clients and viewers can understand who we are and the type of work that we produce. We have enhanced the structure of our content so viewers can effectively navigate from page to page and endure a smooth browsing experience from the moment they enter the site. After producing some amazing work for clients over the past few years, understandably, we want to shout about our success stories. For example, we have developed a number of highly effective mobile merchandising applications, powerful Magento Enterprise builds and successful email marketing strategies for world-class clients. We have guaranteed that our case studies are displayed on the majority of the web pages as well as a dedicated page to our work to ensure that you view our on-going successes. The services we provide are listed individually on the new site with successful case studies displayed in each, so you have an idea of the remarkable work we produce. Overall, we hope for our new site to successfully engage with our viewers and assist them in their digital eCommerce journey. So, what are you waiting for? Visit our new site now! We hope you appreciate the changes, please tell us below what you think.

The Importance of a Mobile-friendly Website

With the rise of smart phones, it has become more important than ever to have a mobile-friendly website that can be easily accessible on all devices. Mobile devices are becoming the preferred method of Internet access with over 51% of web traffic coming from a smartphone and only 43% of traffic from a desktop or laptop. It is essential that websites are to be optimised for mobile, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices. More than likely, you have probably come across websites whilst browsing on your mobile that are not mobile-friendly, and understand the frustration this can cause. Mobile-friendly Website It is better for SEO Google will penalize websites that are not mobile-friendly and prioritise those that are. This means that Google will recognize if a site isn’t mobile friendly and will rank the website at a low result due to the mobile responsiveness which can affect the search visibility of the website. Having a mobile friendly website is an important factor in determining your ranking potential as there are an increasing amount of mobile users that are utilizing search engines frequently to find products, services, and general information. Users are more likely to click through to links at the top of Google’s search results and having an unresponsive website could see you steadily slipping down the search page rankings. A responsive website enables businesses to reach potential customers 24/7 and it means they can stay highly ranked on Google when it comes to mobile searches. For more info on the impact of SEO on your website, read our 5 tips to boost your website ranking. It offers a better user experience Delivering a mobile-friendly website will provide a much better overall experience to the site’s users and visitors. As an increased number of customers are using their mobile devices to access the Internet on the go, it is important that the user experience is simple for them. In fact, 83% of mobile users say that a seamless experience across all devices is very important. Easy visibility, fast loading content and simple navigation from each web page is important for users so they can successfully browse and shop whilst on mobile devices. If a site is well optimized for mobile, this can ultimately increase your number of conversions. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. It is predicted that UK consumers are to spend £53.6bn a year using smartphones and tablets by 2024! Without having a highly optimized website for mobile devices, you are not likely going to be able to provide an excellent all around experience which is likely to reflect in the number of bounces you have on your website. 61% of users are unlikely to return to a mobile site they had trouble accessing it and 40% will visit a competitor’s site instead. As there are so many different screen sizes that people use from mobile phones to tablets, it is important to provide them a responsive theme that is going to properly adjust based on the size of screen they are using at the time. Otherwise, it will make it hard for users to navigate round, causing you to have poor statistical numbers that will negatively impact your website performance and ultimately your rankings. It will decrease bounce rates An increase of bounce rates can occur if a website is not mobile-friendly and a user is attempting to view the site on a handheld device. The majority of the time, the web page will be slow to load which causes the user to click off the page immediately and not visit any other pages on the site. Visitors will be less likely to stay on a site if they have to pinch and zoom or squint at unreadable text, or worse yet if it runs flash or anything that requires add-ons to display in a browser. When a website is responsive, the number of bounce rates will decrease because the user will be satisfied with the experience and will move around other pages on the site. You can read our blog post on how to successfully ensure your website is mobile-friendly. At Star Digital, our team are experts in creating mobile friendly websites, please don’t hesitate to give us a call today on 01604 696 385 or email us on Sign up to our newsletter below, to stay up-to-date with all the latest digital marketing news and insider tips.