Web vitals can be checked using google’s online site performance tools, these include:
If you are partnered with a seo agency (like us) they will have access to these tools, and your web vitals score will be tracked and reported on.
Core web vitals are extremely important for seo as they align with Google’s algorithm update which provides a set of ranking factors. The vitals provided by Google can help to improve your website’s visibility, ranking in search engines and provide a better user experience for your visitors.
In addition to this core web vitals are important for web development because having great content isn’t enough, your website needs great in all technical aspects of seo, from keywords to UX and functionality. Given the technical nature of website development it makes sense to work with an experienced seo company when looking to improve core web vitals.
So what can you do to improve your core web vitals? We recommend looking at the backend of your site, if you don’t know what you’re doing, then definitely enlist the help of an seo agency.
And we cannot stress that point enough, as there’s been countless stories of website owners who have tried to go it alone and made a catastrophic mess. Opting for an experienced seo company (like us) will ensure you are provided with a range of seo services that will be geared towards improving your web vitals score and overall website ranking.
The general rule of thumb here is a fast site = a better user experience. Research has shown that a user typically stays on a website for longer if the site speed is faster; this works to boost conversions and decrease bounce rates.
As a seo company we understand the importance of website speed which is why for all our seo clients we conduct regular website speed checks to continually look for ways to improve site speed and thus user experience.
As mentioned earlier there are three main metrics that are analysed by Google that have corresponding benchmarks for what's consider as good:
As a fully fledged seo agency we put data at the heart of all our search engine optimisation services, after all, data is what allows us to continually get great results for our clients! After 15 years of achieving resounding results for clients across the country we’ve come to realize, behind every successful seo project is an effective organic search engine optimisation strategy; and not just any old strategy, one that is driven by data! Which is why as part of our seo management service we begin each project with a website audit, this maps out all errors that are having a negative impact on both technical seo and on page seo. Although many business owners are often shocked to see their website has several issues, this is in fact good news as it presents opportunities for exceptional growth online…with the help of our seo specialists, ofcourse.
Keyword research works by conducting research that has the goal of understanding the language and in particular the ‘search terms’ used by your target audience. As such it involves a process of scouring the web and using keyword research tools to find keywords that searchers are frequently using when searching for information around a certain topic.
Link building is the process of gathering links from other websites back to content on your website. Seo link building has become increasingly important in the world of search engine optimisation and is a strong signifier as to a domain’s online authority. When all other seo elements are in place from a technical, content and UX perspective, link building can be highly effective at driving traffic to your website.
PPC, otherwise known as Pay Per Click, is a form of internet marketing whereby adverts are displayed across the web in the form of search (text-based) and display ads (image-based). The reason why this advertising strategy bears the name ‘Pay Per Click’ is because advertisers only pay when their ad is clicked on. You’ll often see ppc ads presented on websites in search engines and on social media networks.