What we do
Email Marketing
Email marketing campaigns are a strategy used in internet marketing whereby emails are sent to promote a product or service. The purpose of the campaign is to nurture the prospect so they fulfil a certain call-to-action, this may run over the course of a few days or weeks in some cases. These campaigns are typically managed by an email marketing agency who will do everything from building an email list to creating and broadcasting the email content. After creating an email marketing strategy in line with business objectives, the email marketing agency will use email marketing software such as Mailchimp to bring the campaign to life!
Is email marketing effective?
With 91% of people accessing their email at least once a day, email marketing is definitely and will likely remain an effective marketing strategy for businesses. In addition to this at least 92% of internet users have at least one email account.
This frequency of daily use amongst technology owners worldwide has been fuelled by the rise and increasing power of mobile devices.
When done right, email marketing can deliver some incredible results with a soaring ROI, many have seen email marketing generate returns of 40:1. Aside from its widespread global use, using email as part of your marketing strategy is a cheap, fast and highly profitable way to promote your business and build relationships with your customers.
With the right email marketing strategy in place, coupled with the right email marketing agency you can expect to see your conversion rate boosted by 20%+, and we can say this with confidence because that is exactly what we've achieved for some of our clients.
Which email marketing service is best ?
Now this is subjective as you’ll need to first decipher your objectives for the campaign along with your corresponding needs. However, there are some key features and things you should look out for when selecting an email marketing service:
- A system that includes marketing automation features
- The ability to personalise emails
- A system that makes it easy to segment users into groups
- A system that has features in place to avoid spam filters
- Features that assist with growing your email list.
Partnering with an email marketing agency will help you to establish goals & objectives in greater detail which will help you create a campaign that is optimised for success!
What are the steps of email marketing?
Creating an effective email marketing campaign is simple when you know how. Luckily, there's a tried and tested formula that will help you to ensure your emails encourage recipients to convert:
- Set a goal and objectives
- Choose an email marketing agency to partner with to create your winning emails
- Select email marketing software that meets your needs
- Build an email list
- Segment your list
- Build your email campaign
- Use autoresponders
- Enable tracking
What is email marketing best for?
Email marketing has proven to be an important tool for building relationships leads, prospects and existing customers. Due to its continued success in nurturing leads, email marketing is an integral part of sales funnels and as such is ideal for driving website traffic and boosting online sales. However, its not just sales that email is great for, it is also a great tool to use when looking to build a community around your brand.
Who should use email marketing?
The answer to this question is simple, any business that is looking to generate leads, promote services, attract new clients, reach people on multiple devices and boost sales.
The more important question to ask is when should email marketing be used?
From the research we've conducted and the work we've completed for clients, we've found that email marketing is undoubtedly most effective when your campaign is super targeted and speaks to specific needs of your target audience.
To find out how we can assist in giving your email campaign laser-like targeting get in touch with a member of our team.
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