Keyword research works by conducting research that has the goal of understanding the language and in particular the ‘search terms’ used by your target audience. As such it involves a process of scouring the web and using keyword research tools to find keywords that searchers are frequently using when searching for information around a certain topic.
The next step is to strategically include these keywords in your content so that these search terms are picked up by search engines when your website is crawled. If your keywords match what the searcher is looking for you have a good chance of appearing higher up the search results, boosting your website ranking.
Keyword research still holds significant importance in SEO and digital marketing as a whole, because it is a process that allows you to figure out what people are searching for and match your content accordingly.
Apart from this crucial insight keyword research provides you with there are several other reasons why you should conduct keyword research:
The best way to achieve keyword seo is to search for keywords across several places your target audience might visit to look for information. Many digital marketers that conduct keyword research tend to just stick to using keyword research tools to identify keywords; while these tools are very useful, here at Star we like to apply a hybrid approach positioning ourselves as both digital marketers and our target audience.
To achieve this, when carrying out keyword research we scour a range of search engines, including websites such as Youtube, Wikipedia, ExplodingTopics (and more) to gather information from a user's perspective.
This coupled with the use of keyword research tools that provide us with deeper insight into data around these ‘search terms’ provides us with a holistic understanding of what people are searching and why.
Our approach to keyword seo is something we pride ourselves on because it has provided us with countless keyword opportunities from locations that a lot of marketers overlook.
Link building is the process of gathering links from other websites back to content on your website. Seo link building has become increasingly important in the world of search engine optimisation and is a strong signifier as to a domain’s online authority. When all other seo elements are in place from a technical, content and UX perspective, link building can be highly effective at driving traffic to your website.
On page seo is the process of optimising both the content and HTML source code of a web page in order to earn more traffic from search engines. On page seo predominantly covers optimising the front end of a website. Common on page seo techniques include: Optimising copy, Images and video, Image alt text, Internal linking - And much more (some of which are featured below)
As a fully fledged seo agency we put data at the heart of all our search engine optimisation services, after all, data is what allows us to continually get great results for our clients! After 15 years of achieving resounding results for clients across the country we’ve come to realize, behind every successful seo project is an effective organic search engine optimisation strategy; and not just any old strategy, one that is driven by data! Which is why as part of our seo management service we begin each project with a website audit, this maps out all errors that are having a negative impact on both technical seo and on page seo. Although many business owners are often shocked to see their website has several issues, this is in fact good news as it presents opportunities for exceptional growth online…with the help of our seo specialists, ofcourse.
PPC, otherwise known as Pay Per Click, is a form of internet marketing whereby adverts are displayed across the web in the form of search (text-based) and display ads (image-based). The reason why this advertising strategy bears the name ‘Pay Per Click’ is because advertisers only pay when their ad is clicked on. You’ll often see ppc ads presented on websites in search engines and on social media networks.