On page seo is the process of optimising both the content and HTML source code of a web page in order to earn more traffic from search engines. On page seo predominantly covers optimising the front end of a website. Common on page seo techniques include: Optimising copy, Images and video, Image alt text, Internal linking - And much more (some of which are featured below)
With continually algorithm updates and advances in the sophistication of search engines to improve user experience, it has become increasingly important to ensure your page content is as relevant to a user’s search query as possible.
Coupled with this, Google uses over 200 ranking factors to rank pages in search results, many of which fall under the category of on-page seo. Due to this it is important to not only keep your website up to date but also to keep up to date with algorithm changes.
What’s the best way to achieve this you may ask? Our answer, enlist the help of an on page seo company (such as us, Star digital) to handle your site optimisations.
Here at Star digital our team of experts apply a range of on page seo techniques to ensure your website is optimised for increased rankings in search engines.
The main difference between on page seo vs off page seo is to do with what your page (and website) is about, whereas off page seo looks at how popular and authoritative your site is.
When you employ an on page seo company or digital marketing agency to work on your website seo they’ll apply a range of different techniques.
On page seo techniques:
Off page seo techniques:
As search engine optimisation specialists we understand the importance and the commercial benefits of keeping your website in line with the algorithm changes that are continually rolled out by search engines. As a result we offer a range of on page seo services that work to adhere to search engine guidelines and user expectations.
From on page seo audits, content marketing to page speed optimisations we do it all!
Despite being arguably the smartest search engine in the world, Google still needs all the help it can get in understanding web pages and new content (hence the constant algorithm updates to try an improve this process). Which is why there is an increased level of importance placed on on-page seo as this helps Google and other search engines better understand your website and its content. When decoding your website there are a number of on page seo factors that come into play which can be seen below:
Keyword research works by conducting research that has the goal of understanding the language and in particular the ‘search terms’ used by your target audience. As such it involves a process of scouring the web and using keyword research tools to find keywords that searchers are frequently using when searching for information around a certain topic.
As a fully fledged seo agency we put data at the heart of all our search engine optimisation services, after all, data is what allows us to continually get great results for our clients! After 15 years of achieving resounding results for clients across the country we’ve come to realize, behind every successful seo project is an effective organic search engine optimisation strategy; and not just any old strategy, one that is driven by data! Which is why as part of our seo management service we begin each project with a website audit, this maps out all errors that are having a negative impact on both technical seo and on page seo. Although many business owners are often shocked to see their website has several issues, this is in fact good news as it presents opportunities for exceptional growth online…with the help of our seo specialists, ofcourse.
In a nutshell, technical seo refers to the process of optimising technical aspects of a website, that in turn help search engines crawl, render and index a website more effectively, thus helping to improve rankings. The work involved is often carried out by a technical seo agency who will provide a website audit that outlines technical site issues.
PPC, otherwise known as Pay Per Click, is a form of internet marketing whereby adverts are displayed across the web in the form of search (text-based) and display ads (image-based). The reason why this advertising strategy bears the name ‘Pay Per Click’ is because advertisers only pay when their ad is clicked on. You’ll often see ppc ads presented on websites in search engines and on social media networks.