Social media marketing, sometimes referred to as SMM, is a form of marketing whereby businesses and social marketers use social media platforms and networks to market products and services. Often businesses will partner with a social media agency who will deliver a range of social media marketing services, from PPC ad campaigns to video production.
Social media advertising presents a number of benefits to businesses of all sizes, which is why it has become an integral part of marketing strategies far and wide and will continue to be. This is due to the fact that social media marketing allows businesses to increase brand awareness, promote content, engage with customers and these are just a few of headline benefits. If you’d like to hear more read on.
Social media marketing benefits for businesses:
Social media has taken over the world of internet marketing and as such digital marketing agencies now offer a range of social media marketing services. The main goal for any social media marketing agency or social marketer is to help clients introduce and manage marketing strategies that will help achieve business goals.
These marketing strategies differ from business to business, however the social media marketing activities offered by an social media agency or social marketer tend to include:
There is an abundance of social media platforms available and future favourites more than likely currently in the making. Which begs the question which is best for business?
Some of the most popular social media platforms of today include:
However, it is not a case of one size fits all. While platforms such as Instagram might be great for a brand in a particular industry and niche, it's not necessarily great for every type of brand. Therefore is vital to conduct research into where your target audience spends their time online and where they are most likely to convert.
Luckily, there are some questions you can ask yourself to help you figure this out and choose the right platform(s) for your brand. Before selecting social media platforms to advertise on, look at your business and ask yourself,
Partnering with a social media marketing agency (like us) will help you to answer these questions in far more detail.
Nevertheless, if you are going it alone or already have a marketing team, using the answers to these questions to begin some research into social media marketing will provide insight into the best platforms to advertise on for your business and give you a good foundation for your overall social media marketing strategy.
As a fully fledged seo agency we put data at the heart of all our search engine optimisation services, after all, data is what allows us to continually get great results for our clients! After 15 years of achieving resounding results for clients across the country we’ve come to realize, behind every successful seo project is an effective organic search engine optimisation strategy; and not just any old strategy, one that is driven by data! Which is why as part of our seo management service we begin each project with a website audit, this maps out all errors that are having a negative impact on both technical seo and on page seo. Although many business owners are often shocked to see their website has several issues, this is in fact good news as it presents opportunities for exceptional growth online…with the help of our seo specialists, ofcourse.
Email marketing campaigns are a strategy used in internet marketing whereby emails are sent to promote a product or service. The purpose of the campaign is to nurture the prospect so they fulfil a certain call-to-action, this may run over the course of a few days or weeks in some cases. These campaigns are typically managed by an email marketing agency who will do everything from building an email list to creating and broadcasting the email content. After creating an email marketing strategy in line with business objectives, the email marketing agency will use email marketing software such as Mailchimp to bring the campaign to life!
Keyword research works by conducting research that has the goal of understanding the language and in particular the ‘search terms’ used by your target audience. As such it involves a process of scouring the web and using keyword research tools to find keywords that searchers are frequently using when searching for information around a certain topic.
Link building is the process of gathering links from other websites back to content on your website. Seo link building has become increasingly important in the world of search engine optimisation and is a strong signifier as to a domain’s online authority. When all other seo elements are in place from a technical, content and UX perspective, link building can be highly effective at driving traffic to your website.