What we do
Social Media Marketing
Social media marketing, sometimes referred to as SMM, is a form of marketing whereby businesses and social marketers use social media platforms and networks to market products and services. Often businesses will partner with a social media agency who will deliver a range of social media marketing services, from PPC ad campaigns to video production.
Social media advertising consists of five key elements:
- Strategy: Goal setting, content type, selected channels
- Planning & publishing: Research, content creation, publishing
- Engagement: Monitor user behaviour & feedback, engaging with target audience
- Analytics: Creating performance reports, drafting plans based on data
- Advertising: Investing in PPC ads to build brand awareness
How social media helps business
Social media advertising presents a number of benefits to businesses of all sizes, which is why it has become an integral part of marketing strategies far and wide and will continue to be. This is due to the fact that social media marketing allows businesses to increase brand awareness, promote content, engage with customers and these are just a few of headline benefits. If you’d like to hear more read on.
Social media marketing benefits for businesses:
- Provides businesses with the opportunity to drive website traffic
- Supplies businesses with a platform to manage their reputation
- Social media can be used as a tool in a business’ sales funnel to boost sales
- Gives businesses the opportunity to generate leads at a low cost
- Provides a platform for businesses to created highly targeted and retargeting ad campaigns which often lead to an incredible ROI
- + much more, for more information contact us.
What does a social media agency do?
Social media has taken over the world of internet marketing and as such digital marketing agencies now offer a range of social media marketing services. The main goal for any social media marketing agency or social marketer is to help clients introduce and manage marketing strategies that will help achieve business goals.
These marketing strategies differ from business to business, however the social media marketing activities offered by an social media agency or social marketer tend to include:
- Content creation
- Strategy planning
- Content publishing
- Research and analysis
- Social PPC
- Social PR
- Social media consultancy
What is the most effective social media marketing platform?
There is an abundance of social media platforms available and future favourites more than likely currently in the making. Which begs the question which is best for business?
Some of the most popular social media platforms of today include:
- TikTok
- Snapchat
- Pinterest
However, it is not a case of one size fits all. While platforms such as Instagram might be great for a brand in a particular industry and niche, it's not necessarily great for every type of brand. Therefore is vital to conduct research into where your target audience spends their time online and where they are most likely to convert.
Luckily, there are some questions you can ask yourself to help you figure this out and choose the right platform(s) for your brand. Before selecting social media platforms to advertise on, look at your business and ask yourself,
- Am I a B2B or B2C company?
- What's the ultimate goal with social media marketing, to sell, to engage, to build brand awareness?
- Who is my ideal target audience?
Partnering with a social media marketing agency (like us) will help you to answer these questions in far more detail.
Nevertheless, if you are going it alone or already have a marketing team, using the answers to these questions to begin some research into social media marketing will provide insight into the best platforms to advertise on for your business and give you a good foundation for your overall social media marketing strategy.
FAQ's
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