In a nutshell, technical seo refers to the process of optimising technical aspects of a website, that in turn help search engines crawl, render and index a website more effectively, thus helping to improve rankings. The work involved is often carried out by a technical seo agency who will provide a website audit that outlines technical site issues.
While there are several key elements that come into play when looking at the technical seo of a website, there are a few common areas that can easily be diagnosed:
As a technical seo agency we provide a range of services that are geared towards optimising the technical side of your website. While on page and off page are often the elements of seo that get the most attention, technical seo requires just as much attention.
This is why when working on seo for clients our in-house seo specialists dedicate time towards working on everything from site architecture and UX to accessibility and structured markup…and everything in between.
As part of our technical seo offer, we provide a technical seo audit, which in its most basic term is a website audit that maps out and provides guidance of everything our seo team will work on.
Our technical seo audit highlights all technical problems, letting you know exactly where you are at currently and what needs to be worked on in order to grow your business online.
As a technical seo agency we understand how crucially important it is to have your technical seo in order, why? Because it is this key part of search engine optimisation that tells search engines that your website is one of high value, and high value = better rankings.
Aside from the key role technical seo plays in helping search engines to crawl and index your site, it also covers elements of accessibility and user experience. This is key as both have become increasingly important ranking factors.
A technical seo agency is an agency that specialises in seo and as such will engage in a range of seo related activities that will help you website to increase its organic search traffic. At Star digital we deliver state-of-the-art solutions and industry-leading technical expertise in order to boost commercial value for your business and generate leads.
A key part of this goal as far as SEO is concerned is ensuring all technical aspects of your website comply with industry standards as such we offer a range of services to our seo clients these include:
As a fully fledged seo agency we put data at the heart of all our search engine optimisation services, after all, data is what allows us to continually get great results for our clients! After 15 years of achieving resounding results for clients across the country we’ve come to realize, behind every successful seo project is an effective organic search engine optimisation strategy; and not just any old strategy, one that is driven by data! Which is why as part of our seo management service we begin each project with a website audit, this maps out all errors that are having a negative impact on both technical seo and on page seo. Although many business owners are often shocked to see their website has several issues, this is in fact good news as it presents opportunities for exceptional growth online…with the help of our seo specialists, ofcourse.
Keyword research works by conducting research that has the goal of understanding the language and in particular the ‘search terms’ used by your target audience. As such it involves a process of scouring the web and using keyword research tools to find keywords that searchers are frequently using when searching for information around a certain topic.
Link building is the process of gathering links from other websites back to content on your website. Seo link building has become increasingly important in the world of search engine optimisation and is a strong signifier as to a domain’s online authority. When all other seo elements are in place from a technical, content and UX perspective, link building can be highly effective at driving traffic to your website.
On page seo is the process of optimising both the content and HTML source code of a web page in order to earn more traffic from search engines. On page seo predominantly covers optimising the front end of a website. Common on page seo techniques include: Optimising copy, Images and video, Image alt text, Internal linking - And much more (some of which are featured below)