Case Study


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Rizues manufacture nursing, healthcare and corporate clothing from its base in Saltaire, home of Salts textile mills a world heritage site.

Star Digital were approached to develop a Magento Community edition digital commerce solution that would work for spot purchases from smaller practices right through to custom orders for larger clients such as healthcare trusts. The solution needed to cater to both audiences effectively.

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Tell Me More

The Rizues ecommerce solution delivered significant outcomes for the client, with over 43,000 sessions from 25,000 users since launch, delivering £94,000 worth of revenue from 1,400 transactions with an above average conversion rate of 3.28%.

What We Did

Star Digital delivered a functional specification to the client outlining the customer journeys and intended outcomes. From this we developed the creative treatment for both the B2C user journeys through the front end of the web site and the B2B journeys specific to larger trade users based on their vertical, healthcare, hotel or corporate.

The creative team performed user testing to create a simple and easy to use embroidery tool and this was custom coded as a module by the Magento developers. In addition, the entire site was coded to be fully mobile responsive.

User menus were extended to allow journeys to be followed by product category, usage or profession. This approach allowed users to get to their desired product choices quickly.

The Magento developers also developed a simple import routine to allow the merchant to quickly upload and maintain the products on the web site. The Connected Commerce module ensured that product uploads could be done in bulk, easily and frequently.

The Results

The trade login portal allowed the merchant to deliver a strong proposition to buyers from the health services. Increased traffic was delivered due to the SEO optimised web site being fully responsive and the user journeys clearer than before.

The easy embroidery option on all products made operational savings and removed ambiguity on these orders.

Rizues phone site
Rizues case study

What Have They Said

“Star Digital understood our business objectives from the onset and the team was very helpful throughout the design and build of our new website - delivering a high quality ecommerce website on budget, that has helped Rizues online presence and business growth since launch.”
Lorna, Rizues