ROADCHEF 

Roadchef the iconic motorway service station brand, approached Star Digital to pitch for their full service digital marketing contract.  


Star Digital have gone on to develop the digital channels including the web CMS, mobile apps, email marketing and search marketing.


Roadchef logo

17,000

App Downloads

7.7

Page av. with 4 minute dwell times

£250

Average Order Value

3%

Conversion Rates

7.7

Page av. with 4 minute dwell times

£250

Average Order Value

Joomla Logo
Magento

“Star Digital provide us with full website support and digital marketing services for the Roadchef website and app. Their approachable team are experts in coming up with innovative solutions for any of our varied requests and are always on hand to help. We are very pleased with the success of our partnership and look forward to building on this further in the future.”

Chris Smith
ROADCHEF

The app launched on both iPhone and Android versions, and a point of sale campaign at all locations using a QR code helped to deliver in the region of 17,000 app downloads.

All redemptions are tracked via the till based EPOS system and reports on, and the marketing team at Roadchef dynamically change deals by time and location to maximise secondary spend at each location.

The app has proved very popular, and constant improvements are being made to deliver to a wider audience including Coach Drivers and HGV Drivers.

The app launched on both iPhone and Android versions, and a point of sale campaign at all locations using a QR code helped to deliver in the region of 17,000 app downloads.

All redemptions are tracked via the till based EPOS system and reports on, and the marketing team at Roadchef dynamically change deals by time and location to maximise secondary spend at each location.

The app has proved very popular, and constant improvements are being made to deliver to a wider audience including Coach Drivers and HGV Drivers.

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