5 Ways to Reduce your Bounce Rate

Bounce rates too high

5 Ways to Reduce your Bounce Rate

26th February 2018 by Roger Martin

5 Ways to Reduce your Bounce Rate

26th February 2018 by Roger Martin

The bounce rate metric in Google Analytics can often cause concern, and it’s one that many clients want to reduce. It shows how many users leave your site after viewing just one page, indicating they either didn’t find what they were looking for, or that the page just didn’t work technically.

bounce rate

As a rough guide, an acceptable bounce rate is anywhere between 30 and 55%. If your bounce rate is much higher than this, here are five ways to reduce it:

1 Check your website loads quickly

Most people expect pages to load in fewer than two seconds and will get frustrated and go elsewhere if it takes any longer. You can check your site’s page load time using tools like Google PageSpeed. This analyses the content of a page on different devices and suggests ways to make it load faster.

2 Make sure your content is relevant

Users will leave your site if the page they land on is not relevant to their search. Write clear meta descriptions (the short blurbs that show up in the search results) to tell potential visitors what your page is about. This will help drive quality traffic which is more likely to stay on your site – as long as the on-page content is also relevant. When creating paid search ads, make sure the keywords you choose match the content on the landing pages they link to.

3 Is your page easy to navigate?

People are more likely to stay on an accessible and user-friendly page. Help them navigate each page by including plenty of white space, breaking chunks of text up with headings and subheadings and using images and lists. Make sure your external links open in new windows and avoid distracting your visitors with annoying pop ups.

4 Ensure there a clear call to action

Give each page one clear call to action, e.g. buy now or sign up, to make it clear what users need to do on each page, rather than overwhelming them with options. Think about what people are intending to do when they click on an ad or search result and make sure they can do it on your page. This will reduce your bounce rate and should also improve your conversion rate.

5 Work out where the problem lies

Use Google Analytics to drill down and find out if the entire site has a high bounce rate or whether the results are being skewed by just one or two pages. Investigate whether traffic coming from one particular channel has a disproportionately high bounce rate. Once you know where the problem is, you can take steps to fix it.

Here at Star Digital, our team of talented web developers and digital marketers can help you create highly functional ecommerce solutions. Call us on 01604 696385 or email us at info@star-digital.co.uk for more information.

Handy Guide on Writing Product Descriptions

The key to writing good product descriptions is to ensure that both Google and your customers can understand them. Product descriptions need to successfully sell your products so it is important that you create product copy that will persuade potential customers to purchase what you are offering. Does your product copy entice your audience to buy or enquire about a specific product? Kissmetrics suggests product descriptions are a main reason a user may, or may not purchase an item. What a user reads about the product, influences whether or not she will buy. Therefore it is important to make sure all relevant information is included in the online product copy. Lets have a look at some useful tips on writing effective product descriptions: Define your audience To describe your ideal buyer, you need to know what it is that will make them buy your product. Is it the tone of voice used? Could it be the detailed description? What is it that will engage them to view the product? Why do they want to buy my product? Asking yourself these questions will help you to understand your audience. It is essential that when writing a product description you focus on whom your target audience are and what it is that they want from your organisation. The best product descriptions will address your audience directly and personally and will attract their attention straight away. Think about how you would speak to your audience if you were selling them a product in store and try to incorporate a similar language into your online descriptions. Create unique descriptions It is essential that you create your own product descriptions; duplicating manufacturer descriptions can lead to duplicates across your site and others, which Google will penalize you for. To make sure you haven’t accidently used duplicate copy you can sign up for Copyscape.com and paste in each product description. Copyscape will flag your copy if it is a duplicate and you will have to rewrite it to ensure it is unique to your website. Creating your own unique product copy will reflect your brand’s image and personality, which will go down positively with your customers and even potential customers. product descriptions Highlight the benefits Although it is important to focus on what a product does to an extent, potential clients are particularly interested in how the product will benefit them. It is important not to overload your audience with various mundane features or specifications that’s not relevant to them. By highlighting the benefits and how the product will make their lives better, will encourage a potential customer to purchase a product. People need to know why they should buy your product. Ask yourself these questions about your product(s):
  • Does it solve any current problem that your target customers might have?
  • Can it help them achieve a dream or big goal?
  • Does it deliver something they want or need?
You need to intrigue visitors with benefits of products in your descriptions and make them want to discover more. Don’t just sell a product; sell an experience or a solution! Optimise descriptions for search engines Product descriptions are like any other online copy; they need to be successfully optimised for search engines. Keywords play an important part in driving traffic to your site and including a few keywords in your product descriptions definitely helps to ensure customers find the product they’re looking for. Although including keywords too many times is a bad move for both Google and for customers. It can look unnatural and Google will potentially flag it up for ‘keyword stuffing’. Optimise product images as well to help your images be found by users on Google. You should use relevant keywords in the file name, image description and the alt tag. Read our top SEO tips on boosting your website ranking on Google.  Use correct grammar You won’t attract a potential customer’s attention by using incorrect grammar. It is important that you use a spellchecker and use simple words instead of jargon. Product descriptions should be easy to read for your audience. To improve readability for customers consider using the following:
  • Large font sizes
  • An easy-to-follow writing style
  • Images or videos
  • A captivating headline
On an e-commerce website, even a small mistake makes you look careless, inexperienced and can even result in losing a potential sale. Writing product descriptions can make or break a company. It might take time to complete, but if done correctly your business can benefit from seeing an increase of web traffic and sales. If you’d like to know more about the SEO services we offer at Star Digital, speak to our team on 01604 696385 or email info@star-digital.co.uk.

The Importance of a Mobile-friendly Website

With the rise of smart phones, it has become more important than ever to have a mobile-friendly website that can be easily accessible on all devices. Mobile devices are becoming the preferred method of Internet access with over 51% of web traffic coming from a smartphone and only 43% of traffic from a desktop or laptop. It is essential that websites are to be optimised for mobile, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices. More than likely, you have probably come across websites whilst browsing on your mobile that are not mobile-friendly, and understand the frustration this can cause. Mobile-friendly Website It is better for SEO Google will penalize websites that are not mobile-friendly and prioritise those that are. This means that Google will recognize if a site isn’t mobile friendly and will rank the website at a low result due to the mobile responsiveness which can affect the search visibility of the website. Having a mobile friendly website is an important factor in determining your ranking potential as there are an increasing amount of mobile users that are utilizing search engines frequently to find products, services, and general information. Users are more likely to click through to links at the top of Google’s search results and having an unresponsive website could see you steadily slipping down the search page rankings. A responsive website enables businesses to reach potential customers 24/7 and it means they can stay highly ranked on Google when it comes to mobile searches. For more info on the impact of SEO on your website, read our 5 tips to boost your website ranking. It offers a better user experience Delivering a mobile-friendly website will provide a much better overall experience to the site’s users and visitors. As an increased number of customers are using their mobile devices to access the Internet on the go, it is important that the user experience is simple for them. In fact, 83% of mobile users say that a seamless experience across all devices is very important. Easy visibility, fast loading content and simple navigation from each web page is important for users so they can successfully browse and shop whilst on mobile devices. If a site is well optimized for mobile, this can ultimately increase your number of conversions. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. It is predicted that UK consumers are to spend £53.6bn a year using smartphones and tablets by 2024! Without having a highly optimized website for mobile devices, you are not likely going to be able to provide an excellent all around experience which is likely to reflect in the number of bounces you have on your website. 61% of users are unlikely to return to a mobile site they had trouble accessing it and 40% will visit a competitor’s site instead. As there are so many different screen sizes that people use from mobile phones to tablets, it is important to provide them a responsive theme that is going to properly adjust based on the size of screen they are using at the time. Otherwise, it will make it hard for users to navigate round, causing you to have poor statistical numbers that will negatively impact your website performance and ultimately your rankings. It will decrease bounce rates An increase of bounce rates can occur if a website is not mobile-friendly and a user is attempting to view the site on a handheld device. The majority of the time, the web page will be slow to load which causes the user to click off the page immediately and not visit any other pages on the site. Visitors will be less likely to stay on a site if they have to pinch and zoom or squint at unreadable text, or worse yet if it runs flash or anything that requires add-ons to display in a browser. When a website is responsive, the number of bounce rates will decrease because the user will be satisfied with the experience and will move around other pages on the site. You can read our blog post on how to successfully ensure your website is mobile-friendly. At Star Digital, our team are experts in creating mobile friendly websites, please don’t hesitate to give us a call today on 01604 696 385 or email us on info@star-digital.co.uk. Sign up to our newsletter below, to stay up-to-date with all the latest digital marketing news and insider tips.