After our designers and developers carried out some work on their website, flooring suppliersThe Solid Wood Flooring Company tasked us with changing up their approach to digital marketing. At first, the aim was to improve their SEO and search engine rankings, and increase traffic to their website from their target audience, helping them cultivate quality client leads and relationships.
Just like playing with LEGO, our strategy started with putting the building blocks in place. Competitor analysis, keyword research, and an understanding of their USP’s – expertise and sustainability – allowed us to create a content strategy we’ve kept up since day dot.
From creating and updating keyword-focused landing pages that provide their audience with enriching and educational information to rolling out bi-weekly blogs commenting on industry trends and sustainability best practice, our approach has always been to keep users engaging for longer once they’ve landed on the website. We also work closely with third parties such as leading trade journals and industry platforms to create editorial content which helps us strengthen the brand positioning.
Getting users to the site has included tailored multi-audience PPC campaigns designed to increase free sample ordering and lead generation as well as brand awareness social campaigns rolled out organically acrossLinkedIn. Combining striking visuals of their flooring in action with messaging made for engaging, we’ve seen their platform grow. Better yet, we keep those existing clients coming back with content-focused email marketing campaigns, driving users to landing pages for new products, case studies showcasing projects, or highlighting their latest sustainability work.
Since we started working with them in January 2015, they’ve had 1,307,025 new users visit the site across 1,718,684 sessions. They’ve visited 5,267,617 pages for an average session duration of 2 minutes and 19seconds. Our work on nurturing client relationships has been fruitful, with an average of 4,384 sessions per user.
Our long-term SEO strategies have proven successful, with67.35% of all new users coming from organic search, whilst our PPC campaigns have created over 7,000 conversions for the company, highlighting how we’ve helped strengthen brand awareness whilst generating new business.
Our LinkedIn campaign has helped boost their online presence– in just a year they’ve had a 949.6% increase in page views, 736.2% increase in unique visitors, and a 1,150% increase in link clicks. Better yet, they’ve had 2,181.8% increase in reactions, and 2,628.6% increase in reposts, helping build their brand and thought leadership across the platform, within the industry, and beyond.
"I would like to congratulate you and thank you for the great new web site and for changing the trade area. It looks much better now and portrays our philosophy in that area of not selling but providing solutions"
With a new look comes new goals: it was time to double down on increasing traffic to their website