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THE THOUGHT FACTORY

Blog posts by our shooting stars for you to enjoy, share or comment on...

Marketing
We take a look at SEO and think about why is its important to assign budget to this challenging area of digital marketing

What is SEO - Should I Invest?

We take a look at SEO and think about why is its important to assign budget to this challenging area of digital marketing

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Shopify Plus
Star Digital are taking part in the Shopify Accelerated Launch Programme to help merchants get going on Shopify Plus rapidly. Below we explore what the Accelerated Launch Program is and what part the Star Digital team plays in it.

Shopify Accelerated Launch Programme at Star Digital

Star Digital are taking part in the Shopify Accelerated Launch Programme to help merchants get going on Shopify Plus rapidly. Below we explore what the Accelerated Launch Program is and what part the Star Digital team plays in it.

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Shopify Plus
Choosing which Shopify Plan is right for your business can be a bit daunting. Our easy to understand guide to the Shopify Plans helps you to choose the right plan for your ecommerce business today, safe in the knowledge that you can grow into larger plans as you grow as part of the Shopify ecosystem.

Which Shopify Plan is Right for Your Business?

Choosing which Shopify Plan is right for your business can be a bit daunting. Our easy to understand guide to the Shopify Plans helps you to choose the right plan for your ecommerce business today, safe in the knowledge that you can grow into larger plans as you grow as part of the Shopify ecosystem.

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Shopify Plus
Facebook & Shopify Helping Merchants Build Branded Facebook Shops – another reason to choose Shopify to offset worries during and after Covid-19.

Facebooks Shops with Shopify

Facebook & Shopify Helping Merchants Build Branded Facebook Shops – another reason to choose Shopify to offset worries during and after Covid-19.

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Shopify Plus
The Shopify App Store provides an abundance of great, innovative apps which helps to take your Shopify store to the next level.

Star Digital’s Favourite Shopify Apps

The Shopify App Store provides an abundance of great, innovative apps which helps to take your Shopify store to the next level.

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Marketing
Digital Marketing wasn’t invented yesterday; it has been constantly evolving and adapting for over 20 years. Despite this, there is still a lot of confusion around the importance of digital marketing

Digital Marketing Basics

Digital Marketing wasn’t invented yesterday; it has been constantly evolving and adapting for over 20 years. Despite this, there is still a lot of confusion around the importance of digital marketing

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Magento
The Sun is setting on Magento 1, and whilst that isn’t exactly new news, it was first touted back in 2015, it still seems to be causing a lot of established merchants whose businesses rely on it to stay stuck steadfastly to Magento 1.

Living through a Magento to Shopify Plus migration – ‘Taking a turn for the worse’ to being ‘Happy’

The Sun is setting on Magento 1, and whilst that isn’t exactly new news, it was first touted back in 2015, it still seems to be causing a lot of established merchants whose businesses rely on it to stay stuck steadfastly to Magento 1.

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Inspiration
As the world becomes ever smaller, switched on merchants are realising that developing multi-lingual direct to consumer web platforms are a reality, made even easier with the advent of smart shipping providers such as Global E

Multi-lingual e-commerce solutions

As the world becomes ever smaller, switched on merchants are realising that developing multi-lingual direct to consumer web platforms are a reality, made even easier with the advent of smart shipping providers such as Global E

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Magento
Magento 1 is end of life (EOL) in June of 2020 and the latest news coming through loud and clear is that the payments processor Visa are now 'urging' e-commerce merchants running on Magento 1.x to migrate to 2.x as the former will become fully unsupported after the end of July 2020. Period.

We told you, Magento told you, Now Visa are telling you, UPGRADE or SWITCH!

Magento 1 is end of life (EOL) in June of 2020 and the latest news coming through loud and clear is that the payments processor Visa are now 'urging' e-commerce merchants running on Magento 1.x to migrate to 2.x as the former will become fully unsupported after the end of July 2020. Period.

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Marketing
Just a few years ago, the average Brit probably hadn’t even heard of ‘Black Friday’, now, it’s the most important date marked in every bargain hunter’s diary.

5 Creative Black Friday Campaigns That Work

Just a few years ago, the average Brit probably hadn’t even heard of ‘Black Friday’, now, it’s the most important date marked in every bargain hunter’s diary.

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Shopify Plus
Shopify is one of the most popular and recommended e-commerce platforms used by companies across the globe. With more than 600,000+ active stores generating over $82 BILLION worth of sales!

6 Inspiring Shopify SEO Tips

Shopify is one of the most popular and recommended e-commerce platforms used by companies across the globe. With more than 600,000+ active stores generating over $82 BILLION worth of sales!

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Development
We developed Connector Plus originally about 5 years ago to connect a Magento Enterprise client (Fitness Superstore) to a rather ageing ERP back office system. The process was painful, but it laid out the foundations for what we have now, a fully agnostic systems integrator for Magento, Shopify and WordPress.

Connector Plus - The Clever Little ERP connector

We developed Connector Plus originally about 5 years ago to connect a Magento Enterprise client (Fitness Superstore) to a rather ageing ERP back office system. The process was painful, but it laid out the foundations for what we have now, a fully agnostic systems integrator for Magento, Shopify and WordPress.

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Design
The dynamic and ever-changing world of digital marketing requires a marketer to be versatile and savvy more than ever. That’s why we’ve put together our top four digital marketing trends that you need to look out for in 2019 in order to stay ahead of your competitors.

4 ways to stay ahead of your competition in 2019

The dynamic and ever-changing world of digital marketing requires a marketer to be versatile and savvy more than ever. That’s why we’ve put together our top four digital marketing trends that you need to look out for in 2019 in order to stay ahead of your competitors.

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Inspiration
Holiday season is one of the liveliest periods of the year for online sales, meaning massive competition and the perfect opportunity to develop a Social Media Strategy that makes you stand out!

Stars’ Top 5 Social Media Tips to make you stand out this Christmas

Holiday season is one of the liveliest periods of the year for online sales, meaning massive competition and the perfect opportunity to develop a Social Media Strategy that makes you stand out!

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Marketing
Are you looking to promote your company digitally but are not sure where to start? First things first you should look at creating a digital strategy to help you achieve your business goals.

How to Create a Digital Strategy

Are you looking to promote your company digitally but are not sure where to start? First things first you should look at creating a digital strategy to help you achieve your business goals.

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Magento
Magento alternatives are fast gaining credibility and traction following the ongoing Magento 2 stability issues since launch

Magento Alternatives? Where Should We Be Looking?

Magento alternatives are fast gaining credibility and traction following the ongoing Magento 2 stability issues since launch

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Shopify Plus
This week I’ve published a short post on learning Shopify Liquid. This templating language is used to make customisation of the Shopify experience easy for developers.

Learning Shopify Liquid

This week I’ve published a short post on learning Shopify Liquid. This templating language is used to make customisation of the Shopify experience easy for developers.

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Marketing
When you notice your email metrics start to slide, it can be tempting to delete inactive subscribers as a quick fire way to boost your open and click rates.

Boost your Email Marketing Engagement With a Sunset Campaign

When you notice your email metrics start to slide, it can be tempting to delete inactive subscribers as a quick fire way to boost your open and click rates.

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Magento
Lets talk about Magento 1 end of life in 2020 and what this means for merchants using Magento 1.

Magento 1 End of Life

Lets talk about Magento 1 end of life in 2020 and what this means for merchants using Magento 1.

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Shopify Plus
Unifying in-store and online sales, the Shopify POS tools are an extremely important part of the forward thinking retailer’s armoury.

Shopify POS upgrade released

Unifying in-store and online sales, the Shopify POS tools are an extremely important part of the forward thinking retailer’s armoury.

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Shopify Plus
At Star Digital we call this priority support, as we want to have a supportive and meaningful partnership with our clients and support should not just mean technical support, but support for all thing’s ecommerce.

The Star Digital Approach to Shopify Support

At Star Digital we call this priority support, as we want to have a supportive and meaningful partnership with our clients and support should not just mean technical support, but support for all thing’s ecommerce.

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