Why every business should focus on their site’s SEO
The platform features striking templates with a range of built-in tools; and ultimately offers customers an engaging yet satisfying purchase experience. Not to mention, some of the biggest brands on the internet are platformed on Shopify, for example:
Registering your website is a major step as it tells Google your website exists. All you need to do is submit your site map onto Google Search Console; then your site pages will be crawled and indexed.
Link building is key to any successful SEO strategy. Why? Building high-quality links will improve your websites visibility on SERP’s and will help achieve your website to rank on the first page of Google. For instance, receiving links from a trusted source like Wikipedia increases site authority and your business becomes more trusted.
Duplicate content across your store can have a significant impact on search engines which may result in your store getting penalised. Make sure all pages across your store has fresh and unique content. There are many free tools available to view duplicate content across your store like SEO Review Tools and Copyscape.
Meta titles and descriptions present a short summary of your website pages; that appear on search engines results pages like Google, Bing and Yahoo.
A well-written meta title and description can be an extremely effective way to boost click-throughs as well as impact your search engine optimisation efforts.
To edit your Shopify Store title and meta description, head over to Online Store > Preferences. Do not forget to insert a targeted keyword to help increase your search engines rankings.
Compressing images across your store will help boost your website pages speed not to mention, improve the overall user-experience. It is crucial online businesses implement this into their SEO success strategy.
Image compression is not the only important part of optimisation. Every image must include a unique ALT tag and targeted keyword. ‘Alternative text’ provides screen readers with the image’s description to visually impaired users or if your image fails to load.
Make sure you optimise your images across every page including your Homepage, Product Catalogue pages and Blog posts.
You should always consider technical SEO optimisation across your store. It is an essential element and not enough companies consider this as important. If your site is not properly formatted, this can lead to you potentially being penalised by Google. Technical SEO involves a range actions that involves; analysing your sites mobile and desktop speed, checking robots.txt across your sites pages to see if any pages have been blocked, correcting crawl errors and amending any redirect issues.