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July 18, 2023

How Much Does It Cost to Design a Website?

In today's digital landscape, a well-designed website is a vital asset for businesses. And no, we are not just saying it because we are a renown web design agency. 

A sleek website not only provides a good user experience, but it also serves as a platform to communicate your company's mission, goals, and offerings in the simplest and most effective way possible. 

But as the saying goes, talk is cheap, and building a website from scratch or redesigning an existing website is not an easy task at all. If you are one of these people actually thinking of giving your website a fresh look or if you are just getting your new company started and want to invest in your online presence, there is probably one question that concerns you more than anything else: how much will this cost?

We put together this extensive guide to shed light on a number of topics such as the significance of effective web design, website design costs in the UK and the potential return on investment (ROI) achievable by investing in a finely crafted website.

If by the end of the article you feel like investing in your website might be the right choice for you and your business, then do not hesitate to get in touch to get a free tailored quote for your website and needs!

Why Is Good Web Design Important?

Good web design is crucial for several reasons. Here are our top three: 

  • It provides a good user experience, which is essential for retaining visitors and encouraging them to explore your website further. A well-designed website ensures easy navigation, quick loading times, and an aesthetically pleasing layout, making it enjoyable for users to browse and find the information they need. 
  • Good web design clearly states your company's mission, goals, and the services or products offered. By presenting this information in a visually appealing and organised manner, you can effectively communicate your brand identity and value proposition to visitors.
  • A well-designed website makes you more accessible to potential customers. With a responsive design that adapts to different devices and screen sizes, you can reach a wider audience and engage with users on various platforms. Additionally, incorporating search engine optimization (SEO) techniques into your design can improve your website's visibility, leading to increased traffic and potential conversions.

What Does a Web Designer Do?

No, it is not that type of web. A web designer develops new websites or revamps existing websites to improve their functionality, aesthetics, and overall user experience. When starting from scratch, a designer will work with the client to understand the project requirements, target audience, and goals of the website, and will then develop a website completely tailored to the client’s needs.

In case of a revamp, web designers analyse the current design, identify areas for improvement, and implement changes to enhance the website's visual appeal and usability. 

If necessary, they might even change the structure of the website and create clear navigation menus to make it easy for visitors to find what they're looking for. 

Part of a web designer's job is also to optimise websites for SEO purposes. Having a website which has been optimised for SEO means that whenever people search for the product or service you are selling on search engines, your page will come up at the top of the search results. 

SEO optimisation involves implementing relevant keywords, optimising meta tags, and creating a well-structured website architecture to enhance visibility and attract organic traffic. 

What is the Difference Between Freelance Web Designers and Agencies?

When it comes to hiring web design services, understanding the difference between freelance web designers and agencies is crucial. For people who don’t have much time available and also need a guarantee that the project will be delivered in time and according to brief, then an agency might be the best option.

Agencies, equipped with a team of professionals, are generally quicker in delivering projects compared to individual freelancers who may have limited resources and capacity. Additionally, while agencies can offer a high level of attentiveness to your project, freelance web designers, being single individuals, might not be able to dedicate as much time and attention as you would prefer. 

On the other hand, if you are keen on getting started on a new website but you have a limited budget available, then probably a freelancer might be the best option for you. But remember: if you decide to opt for a freelancer, make sure that the person you end up choosing is someone professional and that you trust. Otherwise, you might end up spending more than you would have by working with an agency, so it might not be worth the price tag!

Ultimately, weighing these factors is essential to make an informed decision based on your specific project requirements and budget.

How Much Do Web Designers Charge in the UK?

Finally, the question everyone was waiting for: how much do web designers charge in the UK? The answer is: it depends.

I know - disappointing. But at least it’s the truth! 

The price of a website can be influenced by so many different factors that it would be just wrong to give an estimate that might not even come close to the price you end up paying. The fee might be influenced by factors such as: timings, aim of the website, whether you are working with an agency or freelancer, the type of service you are looking for etc…

To get a more accurate and personalised quote, it is recommended to get in touch with web designers directly (us, for example! You’ve come this far, you might at least give it a go…). 

By discussing your specific needs and project goals, they can provide you with a detailed quote that encompasses all the necessary aspects, ensuring transparency and aligning with your budgetary considerations. 

I know… human interaction. Ew. But hey, there might be a nice person on the other side of the screen. Who knows!

What Return Can You Expect From Investing in Your Website?

Yes, we can answer that! (for real this time). 

Investing in your website can yield impressive returns for your business. A well-designed website has the potential to significantly enhance a company's overall performance. Statistics indicate that businesses with a professional and user-friendly website experience an average increase in revenue by 33%

Furthermore, an aesthetically pleasing website can boost customer trust and engagement, resulting in a 32% higher conversion rate

Studies also show that nearly 90% of consumers conduct online research before making a purchase decision, making a strong online presence essential. 

Investing in your website not only enhances brand credibility but also expands your reach to a broader audience, with companies experiencing a 74% increase in website traffic after redesigning their site

Fair to say, website redesign… a one-way ticket to success!

FAQs

How long does it take to build a website from scratch?

The time required to build a website from scratch varies depending on factors such as the complexity of the website, its features, and the team working on it. It can take anywhere from a few weeks to several months to complete a website development project.

How do I choose the right web design agency?

Choosing the right web design agency for your needs can be a tricky process. The first thing you should probably be looking at during your search, are the company’s portfolios. Another important aspect you might want to consider is if the company you are considering to choose has any experience in building or revamping websites who sell similar products or services as yours. Lastly, it is always a good idea to look for reviews from other people or companies who have already work with the agency.

What is responsive web design?

Responsive web design is an approach to web design and development that aims to create websites that adapt and display optimally across various devices and screen sizes. It ensures that the website's layout, images, and content adjust dynamically to provide an optimal user experience, whether accessed on a desktop computer, tablet, or smartphone. 

Written by
Simona
Design
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