Inspiration
November 26, 2021

Stocking Fillers: 4 Social Media Marketing Tips for Christmas 2021

Halloween is long gone, November is almost over, and the JohnLewis advert is causing chaos on Twitter again. 

Speaking of adverts, everything from our tellies to double-decker buses is singing from the same hymn sheet: Christmas.

Whether it’s Kevin the Carrot, Monty the Penguin or the Coca-Cola Truck - brands rebuild themselves for the holiday season.

However, social media marketing gets left with the short straw at Christmas. Businesses go big for that final push and forget about a simple tool – a tool that 3.6 billion people worldwide use regularly (Statista, 2021)

 

Why use social media marketing at Christmas?

Social media is a slipstream. Slide into untapped markets with festive campaigns and shareable posts. Build your brand up as the angel on top of the tree. Why? Because Christmas 2021 is more online than ever before. 

Snuggled up in the comfort of their own home, 70% of Christmas shoppers are going online. And 80% of them are influenced by the internet before making a purchase (Square Media, 2020). It’s a captive audience just waiting to click ‘checkout’ – all you need to do is inspire them.

Word of mouth doesn’t mean Chinese whispers anymore. Social media can spread word of mouth about brilliant brands like wildfire. And it’s even more powerful at Christmas. Over 50% (Square Media, 2020) of the UK’s 45 million active social media users (Statista, 2021) will mention or post about their Christmas purchases on social media.

If you’re not wrapping up your presents in a social media bow, you risk missing out on major wins against your competitors. 

You might think you’re ready for the big day with family and friends, but have you got your business in the Christmas spirit yet? If the answer’s no, brush up on our social media marketing tips to maximise your Christmas 2021 conversions.


Play on emotions

Open up the online doors of your business and invite your customers in for a cosy experience. Just like a cup of hot cocoa, warm your follower's hearts and play on their emotions with your posting.

Every year, big-name brands like John Lewis, Selfridges and Sainsbury’s dominate. Why? Because when it comes to Christmas, they captivate with copy that's emotionally driven.

Whether it’s a brand-empowering blog, a story-telling image or user-generated content, telling a heart-warming story is pivotal. Playing on emotions allows your business to connect with your audience on a deeper level whilst spreading festive cheer.

Whilst people buy with their eyes they also buy with their hearts. Make their shopping experience memorable, and you’ll be well on your way.

Light up your newsfeed

Imagine your social media platforms are Christmas trees waiting to be decorated. A plain jane tree isn’t going to get Santa stopping at your house but deck your halls and you’ll have Mr Claus climbing down your chimney. 

In layman’s terms: if you build it, they will come. Sometimes customers need a helping hand when it comes to Christmas, so help get them in the spirit with the following ideas:

  • Freshen up your social media icons with festive versions of your logo. It can be something as simple as popping a Santa hat on top.
  • Get everyone engaged with Christmas polls and quizzes using Twitter and Instagram’s built-in features – they can even double-up as audience research!
  • Nothing says Christmas on the timeline like a festive-themed countdown. Post daily or weekly countdowns to get your audience commenting and sharing.
Give back with giveaways

Christmas is a season for giving. That’s no secret. So use it to your advantage. It’s that simple, seriously.

Giving isn’t limited to those you love and care for. It’s for the people you’ve never met and will never see. Give back to your customers this Christmas with festive-themed giveaways.

Plenty of brands pick out products they’re looking to push. They chop and change the branding so it’s all Christmassy. And then they think of festive ways of offering it out. Whether it’s a Christmas quiz or simply sharing the Christmas spirit with their post.

We don’t give to receive; however you can gain new customers through giveaways. The more interactive you make your post, the more engagement you’ll likely get through users commenting and sharing to win the goods.

Create social media stocking fillers

Stocking fillers. They’re the little gifts that keep on giving. Whether it’s weird and wonderful, short and sweet, or something for every day use – they’re always an added extra on Christmas morning. 

For social media marketing, you can make your own stocking fillers full of quick-and-easy content to get people clicking-through and converting into customers.

Think about blog content you can create, as well as quick and easy posts that are easily shareable. For example, a company selling cooking equipment could easily whip up social media-friendly recipe cards for festive treats like Mince Pies and Gingerbread. Or a business selling video game accessories could talk about the must-have games for Christmas 2021.

This is an opportunity for you to build out your brand and have fun at the same time. It’s worth repeating this for other seasonal holidays, too.

Social media is for life, not just for Christmas

So that’s our list for the social media Santa written up and ready for you to try out. Of course, social media marketing is for life – not just for Christmas.

If you’d like to make the most of your social media platforms, get in touch with us today.

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