The Star Digital Approach to Shopify Support

Posted on
June 19, 2020

We’ve been a Shopify Plus partner for over three years and this has enabled us to obtain deep level experience of the Shopify ecosystem across our entire business. All of our staff are trained on the system in the areas that apply to them, design, marketing, theme customisations, the Shopify API and private app building.

All of this means that while we are infinitely well placed to help clients move to Shopify Plus, we are also geared to help them with continual improvement and marketing, as well as regular advice on new features and opportunities. We see it as part of a supportive partnership between us and you.

Thanks to Shopify’s ease of use, no additional hosting and patching costs and a plethora of innovative apps, it is quickly becoming the go to platform for savvy direct to consumer and bricks and clicks merchants.

So, let’s dive into what our supportive partnership services offer…

Design and UX/UI

With a team of in-house designers and UX/UI experts we know how to customise the theme environment in Shopify, creating user led journey optimisations, prototypes and customer persona interviews to ensure that your prospective buyers can easily understand, engage and complete transactions on your web site.

We help to reinforce run of site calls to action, clear layout of important information and cues for data capture. Using industry leading tools from Adobe, Figma, Hotjar and Moz we can create a 360 degree view of your environment, allowing us to work together on constant improvement. We focus heavily on reducing customer pain points and drop offs, with the main aim to keep customers transacting on your website.

Bespoke customisations

Often many of our clients will want features to differentiate themselves from their competition and stand out in a particular industry or vertical.

We can help in a number of ways. Whether it be the customisation of the Shopify template system using Liquid, choosing, installing and configuring 3rd party apps from the Shopify App Store, or programming connectors to the Shopify API to hook up your 3rd party business enterprise systems such as an ERP, WMS, PIM or CRM.

Marketing

Shopify provides merchants with a distinct advantage over other platforms because it’s so easy to use. And if you are using Shopify Plus you have extra marketing and merchandising features such as Shopify Flow and Shopify LaunchPad. The team at Star Digital are here to help you with the implementation and configuration of these amazing apps as well helping to resolve

technical and on-page SEO issues, Google Analytics and Adwords tracking with tag manager to ensure the foundation blocks are in place to grow your business. The Star Digital marketing team is also familiar with industry-leading companies such as Yotpo, DotDigital, Global-E and Pure360 who all provide great apps to help you improve your sales.

Partners

Star Digital have structured their priority support programme to be a partnership ecosystem, allowing you to navigate through all aspects of the Shopify platform, safe in the knowledge that we’ve got your back. So, whether its design, UX, theming, API development or app configuration and digital marketing our support programme is designed to deliver an extra department to your business, partnering with you for the future.

Need to change platform?

At Star Digital we understand how frustrating a developer heavy platform can be. We are approached by a lot Magento users fed up with the constant security upgrades and ongoing hosting fees, not to mention the Magento 1 upgrade path being a major re-platforming in its own right.

That’s why we created a rapid migration team at Star Digital to help clients stuck on Magento without an agency to help them upgrade. Our approach is to help these clients to move on to Shopify, focused on empowering you and equipping you with the relevant knowledge to get the most out of the Shopify ecommerce platform and feel free to run your business again.

If you want to book a support partnership chat or discuss a migration project, please do get in touch.

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