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April 5, 2023

What Does a Digital Marketing Agency Do?

Welcome to StarDigital, your trusted digital marketing agency based in Northampton! You might be wondering, what exactly do digital marketing agencies do?

First things first, let's talk about what digital marketing is. Digital marketing is the use of digital channels to promote a product or service. This includes email marketing, digital marketing campaigns, social media marketing, content marketing, and online marketing, among others. Essentially, any way that a business can use the internet to promote their product or service falls under digital marketing.

Who we are

But what sets digital marketing agencies apart from other traditional marketing services?We're full-service digital marketing companies that specialise in all aspects of digital marketing. Think of us as the string section of your orchestra. Our experts know how to colour your brand in beautiful ways and make it accessible to a mass audience.

Our team of specialists includes web developers, social media marketing gurus, content marketers, and more. We take pride in doing digital marketing differently.Rather than just promoting your brand, we dig into your business and brand like it's our dinner.

We find all the flavours and ingredients, and we figure out what you want to achieve. We use our tried-and-testedSOSTAC approach to create a long-term strategy based on research, analysis, and as many meetings as you need.

What isSOSTAC?

SOSTAC stands for situational analysis, objectives, strategy, tactics, action, and control. It allows us to refine and rethink your digital marketing to achieve your KPI's quickly and efficiently. We'll always report on our results and tinker with our strategies until they're fine-tuned for success.

How we can help you

Digital marketing landscapes change constantly, so we ensure you evolve with them. You won't have to worry about keeping up with trends.We do our homework, so you don't have to.

So, why should you work with a digital marketing agency like us? Firstly, if you want to grow your business and build a global brand, that's all the reasoning you need. We can help enhance your efficiency by buying back your time and energy, so you can focus on other areas of your business that need your expertise. You'll work with experts who eat, sleep, and breathe digital. As digital natives, we're always adapting so you don't have to.

Digital marketing agencies like us provides a range of services for businesses of all sizes. From website design to social media marketing, our team of experts work tirelessly to help businesses achieve their marketing goals.

Our services include:

Web Design: Your website is often the first point of contact for potential customers. It's essential that your website is visually appealing and user-friendly to make the right first impression. Our team of web developers create websites optimised for search engines and the user experience.We ensure that your website is easy to navigate and visually appealing, with fast load times, mobile responsiveness, and intuitive design. 

Email Marketing: Email marketing is a cost-effective way to reach customers and promote your product or service. We help businesses create effective email campaigns that drive engagement and increase sales. We create customised email templates that are optimised for conversions, personalised for your brand, and designed to capture attention. Our team also handles email segmentation, automation, and tracking to maximise results. 

Social Media Marketing: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are effective tools to reach a large audience and engage with customers. Our social media experts create customised social media campaigns tailored to your target audience. We create visually appealing social media posts, develop content calendars, and track performance metrics to ensure your social media marketing is effective. 

Content Marketing: Content marketing is a key element of any digital marketing strategy. It involves creating valuable, relevant, and consistent content that attracts and retains customers. Our team of content creators helps businesses create compelling content that drives engagement and increases brand awareness.We produce high-quality blog posts, infographics, videos, and more, ensuring your content is optimised for SEO and social sharing. 

Digital Marketing Campaigns: Digital marketing campaigns are designed to achieve specific goals, such as increasing website traffic, generating leads, or boosting sales. We create customised digital marketing campaigns that drive results.We use a variety of channels, including search engines, social media, email, and display ads, to reach your target audience. Our team also handles campaign optimization, A/B testing, and tracking to ensure effectiveness. 

Measuring Results: We use analytics and data to track campaign performance. This allows us to make data-driven decisions and adjust our strategies accordingly. We provide detailed reports that show key performance metrics such as website traffic, click-through rates, conversion rates, and more. This allows businesses to seethe impact of their marketing efforts and adjust as needed. 

We'll take yourbusiness into our arms and help build a brand. But that's not all; we'll shareit with the world too. You'll gain exposure and create meaningful relationshipswith existing customers and brand-new ones too. To increase sales and attract your target audience, we optimise your website design, social media platforms,email marketing campaigns, and digital marketing strategies to ensure you have a strong online presence.

In summary

Digital marketing agencies like Star Digital specialise in promoting businesses and brands using online forms of communication. We are full-service digital marketing companies that can enhance your efficiencies, help build your brand, and drive home results.

We're experts in web development, social media marketing, content marketing, and more. So, if you're looking to work with a digital marketing agency, we'd love to hear from you. At Star Digital, we do digital marketing differently!

Written by
Astronaut - Moon - Star DigitalAstronaut - Moon - Star Digital