The Challenge
We run all our news clients website through an SEO audit as even the best paid advertising routes will struggle if your website is not optimised correctly. We found quite a few immediate issues on the site that once remedied will vastly improve the health of your website and will boost your ranking in organic searches.
You can view the full report at the link below but we would encourage you to include some time allocation for technical SEO as part of your monthly retainer.
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Our Solution
We took a look at your SEO audit alongside conversations with you and would suggest a monthly retainer focusing on the following digital marketing services.
Design & Development
Websites need to be updated to stay relevant within google and stay at the top of search results. Make use of our expert team of developers and designers to make the changes that you need to your website. Whether that is adding additional content pages, installing plugins, or developing functionality. We can also help get you up and running again when something isn’t working as it should.
GA4 Upgrade
GA4 is the newest version of Google Analytics and it offers several benefits over the previous version. It has enhanced tracking capabilities, improved cross-device measurement, and advanced machine learning models that can help you gain valuable insights into your website's performance.
But upgrading to GA4 can be a complex process that requires technical expertise. That's where Star comes in! Their GA4 upgrade service makes it easy for you to transition to the latest version of Google Analytics. They can handle everything from data migration to implementation, so you can focus on running your business.
Technical SEO isn't a tickbox exercise. It's what keeps your site healthy and above your competitors on search engines. Checking and fixing 404 pages, 301 redirects, page speed, structured data and more will make for a better user experience. And it'll improve your organic presence by meeting the specific requirements modern search engines demand.
Technical SEO
Technical SEO isn't a tickbox exercise. It's what keeps your site healthy and above your competitors on search engines. Checking and fixing 404 pages, 301 redirects, page speed, structured data and more will make for a better user experience. And it'll improve your organic presence by meeting the specific requirements modern search engines demand.
Technical SEO isn't a tickbox exercise. It's what keeps your site healthy and above your competitors on search engines. Checking and fixing 404 pages, 301 redirects, page speed, structured data and more will make for a better user experience. And it'll improve your organic presence by meeting the specific requirements modern search engines demand.
- Weekly and monthly site audits
- Regular error, issue, and warning fixes across your website
- Semrush generated monthly report
Content Writing
Any website worth its weight in gold has well-written content. Why? Because good content will improve your customer retention, build your auction house's brand authority, and boost your search engine rankings. From blogs announcing new auctions or highlighting special lots to copy for your landing pages, email campaigns, and social media posts, we will deliver results with words that work.
- Bi-weekly blogs researched, written, and uploaded
- Landing page reviews and optimisations
- 3/6/9/12-month content strategies for blogs and new pages
PPC ( Pay Per Click )
Designed to deliver quick wins every week, our PPC campaigns across Google and Facebook will introduce you to new audiences and tap into your existing customers to get them buying and selling with your auction house.
PPC will be the key factor for bringing new customers to your site, it works almost immediately and is a guaranteed way of getting to the top of search results. It's a great way to advertise specific products as well as building on your brand awareness in the industry. As a note your ad spend for PPC is not included in the retainer.
- Short and long-term campaign strategies designed, set-up, and implemented using our marketing and design teams
- Weekly optimisations and improvements implemented to deliver KPI’s
- Weekly updates and monthly reports to track progress and inform focus
- Short and long-term campaign strategies designed, set-up, and implemented using our marketing and design teams
- Weekly optimisations and improvements implemented to deliver KPI’s
- Weekly updates and monthly reports to track progress and inform focus
- A/B Testing to ensure the best content strategies are used to reach your target audience
Keyword Research
Keyword research is a critical component of a successful SEO strategy, as it enables the incorporation of relevant keywords into website content and metadata. It is important to boost search engine rankings and attract targeted traffic. This process involves understanding the business and target audience, brainstorming, compiling potential keywords, analysing their search volume and competition level, refining the list based on relevance, and monitoring and adjusting them as needed. Ultimately, a good keyword research strategy can drive increased leads, sales, and revenue for the business.
- Monthly content optimisation plan
- Monthly keyword gap report
- List of relevant and high-traffic keywords to help with content creation and on-page optimisation
Social Advertising
More than half the world has a social media account. That's 4.7 billion people. And they're right there waiting for you to reach them. From fine-tuned PPC campaigns on Facebook and Instagram to tailored social media strategies across LinkedIn to build your Auction House network and reach the right people, we have the know-how to help you grow on social media.
More than half the world has a social media account. That's 4.7 billion people. And they're right there waiting for you to reach them. You’ve already identified Linkedin as the best platform for B2B brands, we will help you reach your audience and get you in front of the decision makers. We’ll create custom artwork and use our well established A/B testing plan to optimise your adverts and make sure you are getting the best return for your ad spend. As a note your ad spend for social advertising is not included in the retainer.
- Initial setup and continued graphic design work to create artwork for your ads
- Short and long-term campaign strategies designed, set-up, and implemented using our marketing and design teams
- Weekly optimisations and improvements implemented to deliver KPI’s
- A/B testing of images and terms implemented for target audience learning
Email Marketing
Take control of your customers inbox’s with one-shot and long-term email marketing campaigns. Build your auction house’s brand recognition, motivate customers to take action and register for upcoming auctions or bid on featured lots, and nurture consignments. A/B testing helps us get to know your customers better, improving your email marketing strategy with each one we send, whilst our automation and scheduling options will save your team time to focus their efforts elsewhere.
- Short-and-longterm email marketing campaign strategies
- Creation and scheduling of 4-8 emails per month
- A/B testing implemented for continuous target audience learning
