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Christmas. It’s the most wonderful time of the year. Especially if you’re an ecommerce store. Every year, shoppers get swept up with festive fever. They show up in their droves – in store and online.
Of course, with anywhere between 12 to 24 million online stores available to choose from, competition is tougher than ever before. Whilst it’s always better to be the early bird, you can still maximise your Christmas conversions and outsell your competitors with some quick fixes.
There’s one we want to talk to you about. Digital marketing.
If you’re new to the world of ecommerce, don’t worry. We’ve got you covered.
Digital marketing is the advertising and promotion of products and services using digital devices.
Using a range of channels and technologies, digital marketing not only allows for more effective marketing, but also lets you gather in-depth data on the performance of your campaigns. As a result, your content strategy can be adjusted accordingly for maximum returns.
Whether it’s email marketing, PPC (that’s pay-per-click), social media or SEO (search engine optimisation, if you didn’t know), you can learn all about how we can help you use these tools to strategically achieve your long and short-term goals here.
With Covid-19 keeping us all on our toes, online stores like yours are set to reap the rewards.
According to Statista (2021), over 75% of shoppers in the UK alone plan to buy their Christmas gifts online. And 42% of them (Voucher Codes, 2021) are planning on spending more than usual.
Why? Because:
It’s no surprise the nation is using the holidays as an escape from the pandemic. Retail therapy is no myth, which is why Christmas sales are set to rise by 4.7% compared to 2020.
Don’t get caught out by your competitors this Christmas. Read up on our Christmas digital marketing guide below.
Emails. We get them all day every day, don’t we? In a world of 7.6 billion people, 4.03 billion of us regularly use them. 91% of those check their emails daily, and 59% of them believe their emails affect their purchasing decisions.
So, when it comes to getting your customers in the Christmas spirit – you’ll want to start with your email marketing. Just like writing those Christmas lists to Santa, email campaigns need careful planning.
You’ll want to split your campaign into three phases:
For your pre-Christmas campaigns, wish lists and gift guides are your new best friends. Use the data you’re collecting from your audience all-year-round to offer personalised product suggestions and wrap them up in curated bows.
Remember, this doesn’t have to be difficult. Keep it simple with festive colours and on-brand messaging like this gift guide email from Society6.
Christmas shopping boosts sales. Double up and offer out discounts to truly top your competitors. Even better, if you’ve been running pre-Christmas campaigns, you’ll have a good idea of what your customers really want so you can offer them personalised bargains to bring it home.
Or strip it back even more and simply grab them with spirit like Yankee Candle. At the beginning of Christmas week, hit them with the products you want to promote and give them a countdown to Christmas to remember.
Don’t listen to season-shamers - Christmas is for life, not just for December. This one’s the easiest of them all. You simply send out some appreciation and show your customers some love. You can even get them excited for the New Year ahead with any exciting news you can share or product reveals to give a sneak peak of.
Want to learn how to master your email marketing all year round? Check out our tips and tricks here.
Here’s one for you: did you know 70% of Christmas shoppers this year are doing it all online. And did you also know that 80% of them are influenced by the internet before making a purchase. (SquareMedia, 2020).
Social media can spread word of mouth about brilliant brands (like yours!) like wildfire. At Christmas, over 50% of the UK’s 45 million active social media users will post about their Christmas purchases. Don’t lose out on easy wins and quick conversions.
At Christmas, shareable content is what sells you to your audience. They want things they can tag friends and family in. Whether it’s heart-warming, funny, or just plain random – they want it.
Here’s a few ideas you can post on pretty much any social media platform this festive season to get your audience engaging more:
You might think you’re ready for the big day with family and friends, but have you got your business in the Christmas spirit yet? If the answer’s no, brush up on some more of our social media marketing tips to maximise your Christmas 2021 conversions here.
Mince pies. Gingerbread. Christmas puddings. They’re all treats we look forward to each year that really top up our festive spirit and get us in the Christmas mood. Well, PPC is the same thing around the holiday season.
Of course, as it’s pay-per-click advertising, you need a strategy so strong even Santa would fly his sleigh using it. Here’s a few tips and tricks you can take with you for your PPC strategies.
December is just one month, Christmas is just one holiday. There’s a whole year to cater for and capitalise on. Don’t get caught short by your competitors – get in touch to level up your digital marketing today!
