Auction Marketer have been transforming auctions and adding value to their auction partners since 2006 by building their own platform to work for all verticals. No more trying to make an industrial platform work for fine art or a fine art system for classic vehicles!
The Auction Marketer website was confusing, they had no clear identity and the user journey was unclear, without these key factors' users were getting frustrated and leaving without the information they needed to make an informed decision. Auction Marketer has an industry leading software solution but that was easy to miss and they were getting let down by their website.
We worked with the Auction Marketer team to really narrow down on what was important, they needed to get their message out there and worked with them to restructure their pages and created a simplified version of their software screens to better highlight the key benefits.
Their website had vast amounts of content; you just couldn't find it. From a business and SEO standpoint this content was king. It just needed to be more accessible by enhancing the user journey. By focusing our attention on the UI/UX, users can now find the information that matters to them.
We also developed a new set of styling for the website, introducing an expansion of their colour scheme and creating 3D set pieces which visually help tie everything together. Combined this helps to make Auction Marketer a more recognisable brand and adds a little much needed personality.
Webflow was an important factor in this process. The Auction Marketer platform is constantly growing and the site will need to change as this happens. With Webflow text and image changes can be made instantly by the Auction Marketer team without the need for a developer. This is a real game changer that lets their in-house team make rapid updates to change their messaging and target specific areas.
Our work didn't stop with the new look of the website, since the launch we've worked on content marketing, creating featured lot lists, and thought leadership blogs as well as a custom built social posts (more about that later), all of which contribute to further building their brand.