Bambino Mio

Bambino Mio are an award-winning global reusable nappy brand specialising in environmentally friendly and chemical-free products. Uncover how we helped Bambino Mio reduce technical debt and regain their time.

Bambino Mio
Bambino Mio

When we first met award-winning global reusable nappy brand Bambino Mio…

…they were riddled with technical issues that were taking up too much of their time and costing them just as much, too.

We quickly discovered their 2017 Magento 2 upgrade simply wasn’t up to the task of taking them to the next level. With this in mind, we sat down and strategised with the Bambino Mio team to move their multilingual online business to Shopify plus.

Through getting to know Bambino Mio inside and out, we discovered what was needed in order for them to reach their goals. They were looking to reduce their technical debt, rethink their technical SEO and refocus their time and energy on their roles by unburdening them of unnecessary tasks. They wanted to tell their tale and prioritise their products, and with a major product launch locked in, we had just 14 weeks to make their dreams a reality.

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Bambino Mio
Bambino Mio
Bambino Mio

We understand that communication is like currency

We understand that communication is like currency, it’s key to keeping your eCommerce economy running. Our team worked closely with Bambino Mio’s in-house creatives throughout the design process. This meant we could ensure the translation of their user interface continued to give their customers the ultimate shopping experience in any of the 50+ countries they cater for.

Bambino Mio
Shopify Plus website on mobile
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Bringing the best out of Bambino Mio’s shopping experience

Powered by our project management software Asana, our team took to regularly updating Bambino Mio on their jump into the Shopify solar system.

We bought our friends at Global-e on board to bring out the best in Bambino Mio’s checkout experience. This allows them to offer their international shoppers a seamless localised experienced designed to not only increase conversion rates, but increase interactivity and enjoyment too.

It’s important to us that any migration we help a client make is first and foremostly one that’s easy and efficient across the board. Our developers kept Bambino Mio in the loop throughout the project and provided on-site training. This ensured that they ready to take over the day-to-day management, merchandising and marketing of their international storefronts from the comfort of their UK office.

Bambino Mio Shopify Plus website
Renewable nappies from Bambino Mio
Bambino Mio product shots
Renewable nappies from Bambino Mio
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Bambino Mio
Bambino Mio

Out of this world results

Our Star Digital developers and designers delivered their Shopify Plus solution on time and within budget, bringing along with it 9 Shopify Plus expansion stores in different languages. This was designed to allow Bambino Mio to provide a localised checkout experience that prioritised the best possible price points and lead times for shipping to over50 countries.

Since making the switch to Shopify, Bambino Mio have had out of this world results with their direct-to-consumer orders doubling and their average basket size increasing in excess of 50%.

With the total cost of ownership reducing significantly and the removal of technical debt, they’ve been able to budget for their business more accurately. This has allowed their expansion ambitions to continue and the next chapter of their story to be written.

 

“Star Digital are a great and dynamic agency providing us with excellent ideas, support and can adapt to our needs as a fast changing business.”

Joreen Singh | Bambino Mio

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