Chapter 2

Talent solution experts Chapter 2 are a fast-growing company with big ambitions, but their website was falling behind and failing to reflect this. With a business model driven by technology, their online presence was letting them down. They wanted to bring that ‘wow’ factor to their brand, adding personality and providing a platform for employees to shine. 

As Chapter 2 focused on scaling up their business, they needed a website that reflected the brand they were becoming. And they needed a platform they could easily edit whenever they needed to adapt or change their content and messaging. Their previous website left them with plenty of under-utilised content that needed bringing to the forefront.

We built upon Chapter 2’s legacy branding, incorporating more imagery and a lighter colour scheme to better reflect their personality. Adding to this, we’ve implemented quirky animations for different buttons and call-to-actions across the site, adding to their warm and welcoming, fun and friendly vibe. To help Chapter 2 bring their employees to life, we ensured the site caters for integrated videos that pop out at the top of the pages.

With the company focusing on three pillars of their offering, we broke up sections of their website to create a clear use journey. In turn, this allowed us to design a framework made for adding additional content across the site as the business grows, with clear signposting throughout to different areas.

Webflow was chosen as the platform of choice, for its real-time, no-code editing facilities, empowering the Chapter 2 team to chop and change their messaging whenever they need to.