When aerospace and technology conglomerate Honeywell came to us, they were bringing together the branding of different assets into a new division: Smart Energy. With 18 different assets to combine into a single entity, they were looking for ways to do this without compromising their user journeys.
With their sights set on building Smart Energy into a single touchpoint, we offered our consultancy services to combine a single set of user journeys with the lead-generating outcomes they were looking for. Through ongoing cycles of analysis and research, we oversaw the creation of a multilingual WordPress web platform.
We know when information isn’t easy to find, it’s usually left behind. As part of their key aims, it was important to Honeywell that the innovation at the heart of Smart Energy took centre stage. With this in mind, our UX designers completed extensive wireframing exercises to better understand how their users will interact with their interface and process crucial information.
With an expansive global product catalogue spread across 18legacy sites, pulling it over to the new build needed our expertise. Adopting our agile, technology-agnostic approach to the project, our developers wrote a bespoke migration programme for a seamless and smooth transition.
Generating leads was a key goal for Honeywell’s Smart Energy platform. Bringing in an audience is one thing, keeping them committed and converting them is another. The journey their audience travels on from the moment they meet is critical, so we added regional/language automation features to serve up the correct product catalogues depending on where the users are visiting from.
It was integral to the success of the project that their users felt empowered to make key decisions. To do this, we assigned a curated team of digital marketing, UX/UI and motion graphic experts to rethink their approach to user journeys. In-depth content optimisation and bespoke videos and illustrations took complex topics and made them compelling in bitesize chunks for the audience to consume, maximising conversion and lead generation opportunities.
Delivered in just under 6 months, our solution consolidated 18 stand-alone assets into a single touchpoint optimised for generating leads and representing Honeywell’s Smart Energy division.
With a user journey designed to drive and direct their audience to their extensive product catalogue, their multilingual WordPress solution complements the overarching Honeywell strategy.