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The Solid Wood Flooring Company

The Solid Wood Flooring Company is a leading supplier of high-quality solid wood flooring products in the UK. The company's website was previously built on the Shopify platform but was migrated to the WordPress WooCommerce platform for a more customisable and scalable solution.


UX/UI Design
Web Design
Web Development
Ecommerce Integration

Made with

Shopify Icon  - Star
made in Shopify
Wordpress Icon - Star
made in WordPress
Webflow - Star
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Let's start at the BEGINNING

The Problem...

The Solid Wood Flooring Company made the decision to switch to WooCommerce because they needed to improve in several areas.

One of the main reasons was the need for increased customisation options. They were focusing more on a B2B market and required a level of customisation that Shopify just couldn't provide. They wanted a website that could be tailored to their specific needs and stand out in a competitive environment.

Additionally, the company needed a highly scalable platform that could support their growth and expansion. We also felt that it was time to update their design and make sure they were staying ahead of the curve.

Another area of focus was the website's search engine optimisation (SEO). While Shopify does offer SEO features, The Solid Wood Flooring Company wanted a platform that would make it easier to optimise their website for search engines and improve their search engine rankings. WooCommerce's built-in SEO features were therefore another key factor in their decision to switch platforms. They also liked the ability to completely customise their URL structure.

The Solid Wood Flooring Company

Our Solution

The migration to WooCommerce allowed for a more flexible and bespoke approach to design and functionality, enabling the company to better showcase its products and provide an improved user experience for customers.

The new website features a modern, clean design that highlights the company's premium quality products and services. The website is fully responsive, ensuring that it looks great and functions seamlessly across all devices, from desktop computers to smartphones.

One of the key features of the new website is the bespoke product pages, which allow customers to view detailed information about each product, including images, specifications, and pricing. The product pages also feature a custom-built flooring calculator, which enables customers to quickly and easily calculate the amount of flooring they need for their project.

The website also includes an easy-to-use checkout process, with a range of payment options available, including credit card, PayPal, and bank transfer. Customers can also track their orders and view their order history through their account dashboard.

Overall, the migration to WooCommerce has provided The Solid Wood Flooring Company with a more flexible and scalable platform that enables the company to better showcase its products and provide an improved user experience for its customers.

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"I would like to congratulate you and thank you for the great new web site and for changing the trade area. It looks much better now and portrays our philosophy in that area of not selling but providing solutions"

Martyn Ryder | CEO The Solid Wood Flooring Company