Impervia Flooring specialise in the manufacturing of luxury vinyl flooring aimed at architects, designers and interior decorators. Discover what happened when they got in touch about bringing their brand and business to life.
Following our work with their sister company Solid Wood Flooring, luxury vinyl tile manufacturers Impervia came to us for some much-needed conversation and consultation.
With expansion and growth earmarked in their plans, they were aiming to shift their focus towards being a business designed for designers. Starting with a blank canvas, they were looking for our support in creating their brand, building it from the ground up.
We sat down for a series of chats with Impervia, using our SOSTAC framework to analyse their strengths and weaknesses and outline where they were looking to move towards. Using this, our digital experts drew up a strategy to shape their new website with Webflow. By opting for a custom-built codeless solution, we could create a website that weaves their desire to be a designer luxury brand with the ease and simplicity of managing and maintaining it post-launch.
Impervia wanted to create an experience for their customers that captured their wants and needs from their very first visit. By choosing Webflow, we were able to design and develop a solution that allowed for the ability to order samples. Unlike eCommerce-specific platforms such as Shopify and Magento, Webflow’s codeless creation means that the day-to-day management of the brand post-launch is simple and seamless. This means that whenever new products are ready to go, or case studies need adding, they can upload these right away without trouble.
At Star Digital, we believe in bringing brands to life. We spent time discovering everything there is about Impervia in order to recreate and represent those details in our design. Their goal was to inspire the imagination of their design-focused demographic, so we bought our motion graphic experts on board to paint that picture.
Combining cutting-edge SVG animations with custom-made promotional videos, a creative suite that inspires their audience’s imagination was implemented. We know that innovation is integral to their mission statement, so we programmed scroll-friendly planks that split into segments to showcase the product’s innovative technology.
Tying it all together to tap into their imagery-centric ideas, we integrated the Roomvo visualiser plugin. Roomvo not only allows for instant access to inspiration by seeing if their products are the perfect fit for their project, but also supports a growing number of languages and has no impact on website loading times so that their expansion ambitions won’t be affected.
...another door opens! Following the completion of their redesigned website, we've been working closely with Impervia to help manage their marketing in order to better optimise their brand. Bringing together our specialists in digital marketing and motion graphics, we're generating social media-friendly graphics and event-ready promotional videos. On top of that, we're supporting them in delivering customer-focused email marketing campaigns. One of the things we're proud of the most with any client we work with is that we'll always be on hand after launch to continue to support them in achieving their goals.