Sovereign Rarities pride themselves on providing collectors with a bespoke, traditional service of the highest professional standard. However, their existing Magento 1 eCommerce store had become outdated and in need of a makeover. Following Adobe ending support for Magento 1, rigorous analysis and assessment prompted us to suggest a complete replatform to Shopify. This involved migrating their existing website data from Magento 1 to Shopify 2.0.
With unlimited sections and customisable checkouts, we could create a more enjoyable user experience for Sovereign Rarities customers. Alongside this, Shopify 2.0 allowed more flexibility with editing their website due to Shopify’s easy to use customisation suite.
Furthermore, our motion graphic specialists and develops collaborated to create clickable coin-flip animations for the homepage. By adding these interactive elements, the website offers a unique experience that’s both timeless and modern.
Upgrading to Shopify 2.0 improves user experience, site conversion rates and search engine optimisation (SEO). Shopify’s new default theme Dawn is 35% faster than its previous one, offering quicker page speed times across Sovereign’s website. Page speed is a key part of the Core Web Vitals, which Google classes as a key ranking factor for SEO now.
Learn more about how a move to Shopify 2.0 can enhance your eCommerce store here.
A complete data migration from Magento to Shopify 2.0 was critical to this project’s success. Due to the move between eCommerce platforms, custom database migration scripts were handwritten by our expert developers.
A key element of the Sovereign Rarities experience is the ease they offer customers when switching between browsing their shop, buying coins and medals, and bidding in auctions. This meant their single sign-on feature, which seamlessly connects their Shopify store and their auction platform, must be carried over and integrated. By doing this, customers can continue to view their active bids and existing orders at once.
In addition, this involved an integration into NAV, allowing products to be added in and transferred by our developers into the Shopify back office. Therefore, this ensured a smooth and successful transition of key product data as part of the replatform process.
Since going live in February 2022, Sovereign Rarities have continued to thrive under their new design. With Shopify 2.0 enabling their team to takeover editing duties with far more ease, productivity has improved. And in turn, users have a smoother, faster experience.
As long-term clients, we continue to work with Sovereign Rarities to provide guidance and support to ensure their online store continues to operate at the high professional standard they take pride in offering.