SOVEREIGN RARITIES

A leading London based Numismatic dealer and auctioneer, the client runs a traditional business in Mayfair enhanced by online retail and auction web sites.

Sovereign Rarities work closely with The Royal Mint

The Brief

The client needed to establish an online retail channel for their business from scratch. The entire stock based content was stored in MS Dynamics NAV and they needed a complete integration with this back office to effectively run the web site inventory and process orders.

Star Digital were approached due to the other client work that they had done with NAV and MAgento, and their experience with other Numismatic dealers in the past.


The Approach & Strategy

Star Digital performed a series of client discovery sessions to understand fully the client requirements. It was established that they would need a retail web site built on Mahgento Open Source and linked to the MS Dynamics NAV via web services.

The coins would need to be filtered using a failrly complex set of attributes that would also need to be mirrored in NAV. Work was undertaken to build out the attributes and link up the two systems.

Payment processing is performed using the secure WorldPay processing gateway and a module was written and configured to make this seamless.

A single sign on approach was then developed to link the dealer website to their auction platform, ensuring that users only needed one set of login credentials to interact across both web sites.

A weekly digest of new items added to the web site is automatically emailed to all registered users at the beginning of each week to drive traffic back into the web site.

A simple to use banner tool  allows non-techncial users to update the home page sliders very easily, keeping the messaging timely and relevant.

The Results

The Magento ecommerce store allowed the dealers to accept coins in for sale via NAV and feel confident that once they were catalogued and priced that they would appear on the web site without any technical assistance required.

The automation between the platforms means that the entire operation is very low maintenance and cost effective to run.

SOVEREIGN RARITIES

A leading London based Numismatic dealer and auctioneer, the client runs a traditional business in Mayfair enhanced by online retail and auction web sites.

Client:
Sovereign Rarities
Release Date:
October 2017
Category:
Magento
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