The Solid Wood Flooring Company

The Solid Wood Flooring Company is part of the Ryder International Group. Leading in the design and engineering of high-quality real wood flooring, discover what happened when they decided it was time to freshen up their brand to help grow their business bigger and better.

The Solid Wood Flooring Company
The Solid Wood Flooring Company

Same brand, new tricks

When we first met The Solid Wood Flooring Company in 2019, they were looking to upgrade from Magento 1. Fast forward several coffees, designs, and years later, and they’re happily moving forward with their Shopify solution.

Following an annual review, The Solid Wood Flooring Company was looking to strengthen its brand. They wanted to put their trustworthy nature at the forefront of their business whilst delivering a fresh modern approach to their website’s design.

With URL preservation and SEO rankings a key factor, it was principal to them that any existing content is carried over. Our UI/UX designers cleverly redesigned their navigation structure and information hierarchy.

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The Solid Wood Flooring Company
The Solid Wood Flooring Company
The Solid Wood Flooring Company

Creating the complete customer journey

Continuous analysis and research revealed that their existing website wasn’t as responsive or as easy to use as it needed to be. With the complete customer journey in mind, product pages were reshuffled to be shaped around The Solid Wood Flooring Company's wealth of content.

The Solid Wood Flooring Company
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Classic products, modern design

Creating the complete customer journey isn’t as simple as it sounds. Our experts spent hours analysing and reviewing The Solid Wood Flooring Company's existing user experience to redesign their approach effectively.

With plenty of content currently tucked away out of sight, an overhaul of the information hierarchy and overall site organisation was put into place. Enabling users to access all content quickly and easily, their in-depth technical centre and video library have been sorted into collections.

The Solid Wood Flooring Company takes pride in promoting itself as a sustainable brand. We wanted to bring this to the forefront of their new online presence. That's why you'll see it clearly and concisely throughout their website, playing a prominent role in the overall design and experience.

In turn, to make the content easier to digest for users, we focused on freshening up the look and feel. Playing on their existing brand guidelines, we modernised their design to inspire aesthetically pleasing user experiences.

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The Solid Wood Flooring Company
The Solid Wood Flooring Company

Redesigning for the future

With its redesign now live, The Solid Wood Flooring Company continues to build its brand and create meaningful conversions with new customers.

As our partnership strengthens, we continue to support them in their growth with their digital marketing and motion graphics. Combining the two, we help them expand further through email marketing, social media, and SEO-friendly content updates.

"I would like to congratulate you and thank you for the great new web site and for changing the trade area. It looks much better now and portrays our philosophy in that area of not selling but providing solutions"

Martyn Ryder | CEO The Solid Wood Flooring Company

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